Head of Growth - DTC Beauty Brand (E-commerce)

Head of Growth (Beauty Brand) at Faccelove

Faccelove is a fast-growing e-commerce beauty brand serving thousands of customers worldwide every day. Our mission is to help people preserve and enhance their natural beauty through innovative products and meaningful brand experiences.

We are looking for a Head of Growth to lead revenue growth across our e-commerce business. This is a high-impact role for someone who understands how to combine data, experimentation, customer behavior, and commercial thinking to unlock performance across the full customer journey.

This role goes beyond traditional CRO. While conversion rate optimization remains an important part of the job, the bigger focus is on identifying and driving growth opportunities across the store, offers, funnels, retention opportunities, and overall buying experience. You will work closely with leadership and cross-functional teams to turn insights into actions that grow revenue and improve customer value.

The Head of Growth will:

• Take ownership of growth across a high-performing DTC beauty brand
• Work closely with leadership on high-priority revenue and performance initiatives
• Lead strategic experiments across the website, offers, funnels, and customer journey
• Help unlock new opportunities across retention, conversion, and overall store performance
• Play a key role in scaling a fast-moving e-commerce brand with strong global growth potential
  

Responsibilities:

• Own and drive growth strategy across the Shopify store and broader e-commerce funnel
• Identify opportunities to improve conversion rate, average order value, customer lifetime value, and overall revenue performance
• Build and prioritize a growth roadmap based on data, customer behavior, and business needs
• Develop structured hypotheses and translate them into high-impact growth initiatives
• Continuously look for new ways to unlock growth across offers, landing pages, bundles, upsells, and customer journey improvements

CRO & Site Performance

• Lead conversion rate optimization efforts across key parts of the store, including product pages, headlines, product copy, checkout, offers, add-to-cart flows, and page layouts
• Plan, run, and analyze A/B tests using tools such as Intelligems
• Improve store speed, user experience, and mobile shopping performance
• Identify friction points in the buying journey and recommend improvements that drive measurable lift
• Implement winning tests and continue iterating based on results and learnings

Cross-Functional Leadership

• Work closely with creative, marketing, retention, and Shopify teams to align on performance goals and priorities
• Ensure growth initiatives are clearly communicated, properly executed, and tied to measurable outcomes
• Collaborate with internal stakeholders to improve speed, alignment, and testing efficiency
• Help connect insights across departments so that decisions are based on both performance data and customer behavior

Analytics & Insights

• Monitor key business and conversion metrics daily to spot opportunities and issues quickly
• Use GA4, Shopify analytics, heatmaps, user recordings, and testing data to guide decision-making
• Analyze customer behavior and funnel performance to identify where users drop off and why
• Turn insights into clear action plans that support revenue growth and better customer experience
• Keep a close eye on competitor activity, market trends, and emerging e-commerce opportunities

Requirements

• 3–5+ years of experience in growth, CRO, or e-commerce optimization for DTC brands
• Proven experience improving revenue and conversion for Shopify stores
• Strong understanding of e-commerce growth strategy, UX/UI, and buyer psychology
• Hands-on experience running A/B tests and structured experimentation programs
• Experience optimizing product pages, offers, checkout flows, bundles, landing pages, and site experience
• Strong analytical ability with experience using GA4, heatmaps, session recordings, and Shopify data
• Highly data-driven, organized, and confident making decisions based on performance
• Strong communication skills and ability to work cross-functionally
• Comfortable owning projects independently and moving quickly in a fast-paced environment
• Previous experience working with DTC e-commerce brands is strongly preferred
• Experience in beauty, skincare, wellness, or lifestyle brands
• Experience with retention, post-purchase upsells, and LTV optimization
• Experience working closely with paid media and creative teams to improve conversion across the funnel
• Strong understanding of high-converting e-commerce design and offer strategy
• Ability to analyze competitors and turn insights into actionable growth ideas

What’s in it for you?

• On-time and reliable payments
• Opportunity to work with a fast-growing global e-commerce brand

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