Commercial Marketing Director - MedTech Growth & GTM
MeMed, Boston, MA, United States
We are looking for a Commercial Marketing Director to own MeMed’s commercial marketing strategy. This role is responsible for leading value proposition, driving competitive strategy, enabling sales execution, and ensuring strong post-launch performance and market adoption. This is a highly cross-functional role, focused on commercial impact and execution excellence.
Key Responsibilities
- Define, refine, and continuously adjust value propositions and product messaging to support commercial growth across markets.
- Translate clinical and product value into compelling, differentiated commercial narratives.
- Partner with Product, Sales, Medical, and, Regulatory, Market Access to ensure alignment on positioning and pricing strategy.
- Analyze current and emerging competitors, technologies, and market trends.
- Identify and articulate key differentiators and competitive advantages.
- Anticipate competitor moves and develop contingency and response plans.
- Equip commercial teams with clear competitive intelligence and guidance.
- Lead development of sales collateral, including Pitch decks and presentations, One-pagers and product sheets, Objection-handling guides
- Plan, coordinate, and deliver sales training to ensure strong product knowledge and confident field execution.
4 Marcom Management & Demand Generation
- Manage and oversight all marketing communications (Marcom) activities to support commercial objective including brand development, public relations, digital campaigns, website strategy, trade show participation, and thought leadership.
- Lead demand and lead generation initiatives, with a strong focus on events, congresses, and field-driven activities.
5. Proficient and Intentional Use of AI Tools
- Leverage AI tools to increase speed, quality, and effectiveness across planning, content development, analysis, and execution.
- Actively model and normalize AI-augmented workflows within the team to increase productivity and impact.
6. Post-Launch Performance & Optimization
- Partner closely with product marketing to monitor and analyze post-launch metrics, including Product adoption, Sales performance, Customer feedback and Competitive response.
7. KOL & Advisory Strategy
- Collaborate closely with Medical and ScientificAffairs on KOL planning and execution.
Qualifications & Experience
- 8–12+ years of experience in commercial marketing, in MedTech, IVD, diagnostics, or life sciences.
- Strong experience working closely with sales teams and commercial leadership, in global and US-focused markets.
- Proven success in launching and growing medical or diagnostic products, including GTM planning, sales enablement, and campaign execution.
- Proven ability to integrate AI tools and intelligent agents into marketing workflows to enhance productivity, insights, and overall marketing impact.
- Proven ability to operate at both strategic and hands-on levels; a 'make things happen' approach with a bias for action and ownership.
- Results-driven with a strong sense of accountability.
- Proven ability to translate complex clinical or technical value into clear commercial messaging.
- Hands-on experience with sales enablement, competitive strategy, and post-launch optimization.
- Strong cross-functional leadership skills, with the ability to influence without authority.
- Excellent communication, storytelling, and stakeholder-management capabilities.
- Experience working in regulated environments and with Medical and Regulatory teams.
- Advanced degree in life sciences, business, or related field – preferred.