Social Marketing Manager, Series, Amazon MGM Studios
Amazon, Arlington, VA, United States
Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. We are seeking a Social Marketing Manager to oversee and execute social media campaigns for Prime Original Series, driving a best‑in‑class customer experience and engagement.
Key Responsibilities
Develop and execute social media campaigns to drive awareness, buzz, follower growth and engagement across long‑lead, launch and sustain marketing phases for Prime Original Series
Work closely and collaboratively across marketing strategy, creative, paid social, PR and synergy teams to champion social‑first ideas and execute global integrated activations, events and strategies
Manage agencies and oversee campaign planning and management
Collaborate with social platforms to identify new opportunities and develop innovative activations ahead of competitors
Develop and own goals and performance metrics for the social handles you oversee; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement
Effectively communicate plans to partners, agencies, and stakeholders
Continuously ideate and innovate within the social space
Establish ongoing audit and optimization efforts to ensure the integrity and efficacy of our social media plans
Monitor, analyze and report competitive marketing campaigns
Basic Qualifications
5+ years of professional non‑internship marketing experience
Experience using data and metrics to drive improvements
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross‑functional marketing and creative teams
Experience creating visual assets for digital, mobile, and social
5+ years experience in digital or social marketing
Preferred Qualifications
Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
Experience in the entertainment industry
Experience managing relationships with external partners, including showrunners and talent
Amazon is an equal‑opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Location: Culver City, California (USA) Salary: $78,800.00 – $137,900.00 USD annually
Amazon also offers comprehensive benefits including health insurance, 401(k) matching, paid time off, and parental leave.
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Key Responsibilities
Develop and execute social media campaigns to drive awareness, buzz, follower growth and engagement across long‑lead, launch and sustain marketing phases for Prime Original Series
Work closely and collaboratively across marketing strategy, creative, paid social, PR and synergy teams to champion social‑first ideas and execute global integrated activations, events and strategies
Manage agencies and oversee campaign planning and management
Collaborate with social platforms to identify new opportunities and develop innovative activations ahead of competitors
Develop and own goals and performance metrics for the social handles you oversee; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement
Effectively communicate plans to partners, agencies, and stakeholders
Continuously ideate and innovate within the social space
Establish ongoing audit and optimization efforts to ensure the integrity and efficacy of our social media plans
Monitor, analyze and report competitive marketing campaigns
Basic Qualifications
5+ years of professional non‑internship marketing experience
Experience using data and metrics to drive improvements
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross‑functional marketing and creative teams
Experience creating visual assets for digital, mobile, and social
5+ years experience in digital or social marketing
Preferred Qualifications
Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
Experience in the entertainment industry
Experience managing relationships with external partners, including showrunners and talent
Amazon is an equal‑opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Location: Culver City, California (USA) Salary: $78,800.00 – $137,900.00 USD annually
Amazon also offers comprehensive benefits including health insurance, 401(k) matching, paid time off, and parental leave.
#J-18808-Ljbffr