Marketing and Social Media Management and Production Services (Request For Propo
Chorus America, Washington, District of Columbia, United States
Marketing and Social Media Management and Production Services (Request For Proposals)
The Washington Chorus (TWC), now in its 64th season, is one of the foremost symphonic choruses in the nation. Noted for the superb artistry of its performances and recordings of the entire range of the choral repertoire, TWC is widely recognized as a cultural leader in the nation’s capital. A three-time nominated and two-time Grammy Award winner, the 200-voice Washington Chorus produces a robust performance season at major venues in the Washington, D.C. area and also regularly performs at the invitation of the National Symphony Orchestra, the Baltimore Symphony Orchestra, and the National Philharmonic. Artistic Director Eugene Rogers is widely regarded as one of the most acclaimed next-generation conductors and musical thought leaders today working at the intersection of classical music and social change. The mission of TWC is to create transformative musical experiences that bring people together through the joy of choral music. We envision an inclusive community where choral music connects, reflects, and inspires everyone. Purpose of This RFP The Washington Chorus (TWC) seeks qualified independent contractors or marketing services firms based in the Washington D.C. metropolitan area to provide
part-time marketing and social media management services for an 8-month engagement . The selected contractor will lead digital marketing strategy, content creation, audience engagement, and analytics reporting to support TWC's performance season and organizational growth. NOTE: TWC realizes that this position likely will be supported by outsourcing for certain functions (such as graphic design, or strategy development) depending on the candidate’s strengths. SCOPE OF WORK OBJECTIVES The contractor will execute TWC's integrated marketing and communication activities with the following goals: Drive engagement and ticket sales through compelling, consistent digital and print marketing Expand the Chorus's online presence and reach new audiences Maintain alignment with TWC's artistic vision, performance calendar, and brand voice Provide actionable insights from campaign analytics to continuously improve outreach SCOPE OF SERVICES A. Creative Strategy and Campaign Development Develop seasonal campaign concepts that promote concerts, programs, and community initiatives Collaborate with the Artistic Director and leadership team to shape messaging and visual strategy Propose and execute digital storytelling initiatives (photos, short videos, behind-the-scenes content) B. Marketing and Content Production Create and manage content calendars covering major performance milestones Design and produce marketing assets using Canva, Adobe Express, or similar tools Write and edit copy for social media, email newsletters, and printed materials Coordinate printing or vendor services as needed for approved collateral C. Channel and Community Management Schedule and manage posts across all active social media platforms (Instagram, Facebook, X, LinkedIn, TikTok, Threads) Manage and optimize Google Ads campaigns Monitor engagement, respond to audience comments or inquiries, and elevate relevant interactions across social media platforms D. Audience Targeting and Marketing Automation Utilize PatronManager CRM (in coordination with TWC's database administrator) to segment lists and create targeted messages Ensure contact data aligns with approved marketing goals and compliance requirements Recommend improvements to digital advertising reach and conversion strategies E. Analytics, Reporting, and Performance Insights Provide monthly summary reports with key metrics (reach, engagement, conversions, etc.) Analyze patterns of audience growth and identify opportunities for improvement Present campaign-based insights during agreed-upon check-ins with TWC leadership Monthly content calendar aligned with concert and fundraising milestones Minimum of 3 original posts per week across active platforms Monthly email campaign(s) promoting key events At least one formal performance report per month summarizing analytics and strategic recommendations Final comprehensive report summarizing outcomes, KPIs, and recommendations for the following season
#J-18808-Ljbffr
The Washington Chorus (TWC), now in its 64th season, is one of the foremost symphonic choruses in the nation. Noted for the superb artistry of its performances and recordings of the entire range of the choral repertoire, TWC is widely recognized as a cultural leader in the nation’s capital. A three-time nominated and two-time Grammy Award winner, the 200-voice Washington Chorus produces a robust performance season at major venues in the Washington, D.C. area and also regularly performs at the invitation of the National Symphony Orchestra, the Baltimore Symphony Orchestra, and the National Philharmonic. Artistic Director Eugene Rogers is widely regarded as one of the most acclaimed next-generation conductors and musical thought leaders today working at the intersection of classical music and social change. The mission of TWC is to create transformative musical experiences that bring people together through the joy of choral music. We envision an inclusive community where choral music connects, reflects, and inspires everyone. Purpose of This RFP The Washington Chorus (TWC) seeks qualified independent contractors or marketing services firms based in the Washington D.C. metropolitan area to provide
part-time marketing and social media management services for an 8-month engagement . The selected contractor will lead digital marketing strategy, content creation, audience engagement, and analytics reporting to support TWC's performance season and organizational growth. NOTE: TWC realizes that this position likely will be supported by outsourcing for certain functions (such as graphic design, or strategy development) depending on the candidate’s strengths. SCOPE OF WORK OBJECTIVES The contractor will execute TWC's integrated marketing and communication activities with the following goals: Drive engagement and ticket sales through compelling, consistent digital and print marketing Expand the Chorus's online presence and reach new audiences Maintain alignment with TWC's artistic vision, performance calendar, and brand voice Provide actionable insights from campaign analytics to continuously improve outreach SCOPE OF SERVICES A. Creative Strategy and Campaign Development Develop seasonal campaign concepts that promote concerts, programs, and community initiatives Collaborate with the Artistic Director and leadership team to shape messaging and visual strategy Propose and execute digital storytelling initiatives (photos, short videos, behind-the-scenes content) B. Marketing and Content Production Create and manage content calendars covering major performance milestones Design and produce marketing assets using Canva, Adobe Express, or similar tools Write and edit copy for social media, email newsletters, and printed materials Coordinate printing or vendor services as needed for approved collateral C. Channel and Community Management Schedule and manage posts across all active social media platforms (Instagram, Facebook, X, LinkedIn, TikTok, Threads) Manage and optimize Google Ads campaigns Monitor engagement, respond to audience comments or inquiries, and elevate relevant interactions across social media platforms D. Audience Targeting and Marketing Automation Utilize PatronManager CRM (in coordination with TWC's database administrator) to segment lists and create targeted messages Ensure contact data aligns with approved marketing goals and compliance requirements Recommend improvements to digital advertising reach and conversion strategies E. Analytics, Reporting, and Performance Insights Provide monthly summary reports with key metrics (reach, engagement, conversions, etc.) Analyze patterns of audience growth and identify opportunities for improvement Present campaign-based insights during agreed-upon check-ins with TWC leadership Monthly content calendar aligned with concert and fundraising milestones Minimum of 3 original posts per week across active platforms Monthly email campaign(s) promoting key events At least one formal performance report per month summarizing analytics and strategic recommendations Final comprehensive report summarizing outcomes, KPIs, and recommendations for the following season
#J-18808-Ljbffr