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Digital Marketing Specialist

CBTS, Nashville, TN, United States


About the Role We are looking for a

Digital Marketing Executive

with 3–4 years of experience who can support and execute our digital marketing initiatives. The role requires hands‑on expertise in

SEO, AEO, GEO, social media management, HubSpot, and paid campaigns . The ideal candidate will be detail-oriented, proactive, and able to manage day‑to‑day execution to ensure campaigns run smoothly and deliver results.

Key Responsibilities

SEO / AEO / GEO Execution

Implement on-page and off-page SEO activities.

Optimize content for traditional search, AI-driven answer engines, and generative platforms.

Conduct keyword research, site audits, and competitor tracking.

Social Media Management

Assist in creating and scheduling posts across social channels (LinkedIn, Instagram, Twitter, Facebook, etc.).

Monitor engagement and support in community interactions.

HubSpot & Marketing Automation

Execute HubSpot workflows, email campaigns, and reports.

Maintain CRM hygiene and support lead nurturing activities.

Paid Campaigns Support

Assist in setting up, running, and monitoring campaigns on Google Ads, LinkedIn Ads, and Meta Ads.

Track budgets and report on performance metrics.

Reporting & Optimization

Pull data from Google Analytics, HubSpot, and ad platforms.

Share reports and insights with the marketing team for ongoing improvements.

Requirements

3–4 years of hands‑on digital marketing experience.

Working knowledge of

SEO, AEO, GEO, HubSpot, Google Ads, and social platforms .

Strong execution and coordination skills.

Basic analytical and reporting skills.

Good written and verbal communication.

Due to U.S. Government requirements applicable to foreign‑owned telecommunications providers, non‑U.S. citizens may be required to submit to an extensive government agency background check which will necessitate disclosure of sensitive Personally Identifiable Information.

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