Digital Marketing Manager
Meredith Corporation, New York, NY, United States
****About The Position** |*Major goals and objectives and location requirements***- **Execute Digital Marketing Campaigns:**
* Create and project manage the development and optimization of email and onsite marketing programs and assets across awareness, sign up, onboarding, engagement, and retention as defined by the Director.
* Coordinate deployment of cross-channel campaigns including email, website, browser notifications.
* Handle campaign QA, testing, scheduling, and approvals to ensure flawless execution.****Education:**** **Bachelor’s degree or equivalent experience in Marketing, Communications, or a related field.*** Minimum 5 years of hands-on experience in direct marketing, lifecycle marketing, consumer marketing or CRM, preferably for a subscription-based on paid product.* Proven ability to manage end-to-end campaign execution, including briefing, QA, deployment, and performance tracking.* Knowledge of onsite targeting/segmentation and campaign optimization* Strong familiarity with tools such as Piano, Wunderkind, Digioh, Braze, Iterable, or similar.* Analytical proficiency in reviewing performance data and making recommendations for improvement.* High level of organization and attention to detail, with experience managing multiple priorities.* Excellent written and verbal communication skills.* Comfort working in a highly matrixed, cross-functional environment.The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance. #J-18808-Ljbffr
* Create and project manage the development and optimization of email and onsite marketing programs and assets across awareness, sign up, onboarding, engagement, and retention as defined by the Director.
* Coordinate deployment of cross-channel campaigns including email, website, browser notifications.
* Handle campaign QA, testing, scheduling, and approvals to ensure flawless execution.****Education:**** **Bachelor’s degree or equivalent experience in Marketing, Communications, or a related field.*** Minimum 5 years of hands-on experience in direct marketing, lifecycle marketing, consumer marketing or CRM, preferably for a subscription-based on paid product.* Proven ability to manage end-to-end campaign execution, including briefing, QA, deployment, and performance tracking.* Knowledge of onsite targeting/segmentation and campaign optimization* Strong familiarity with tools such as Piano, Wunderkind, Digioh, Braze, Iterable, or similar.* Analytical proficiency in reviewing performance data and making recommendations for improvement.* High level of organization and attention to detail, with experience managing multiple priorities.* Excellent written and verbal communication skills.* Comfort working in a highly matrixed, cross-functional environment.The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance. #J-18808-Ljbffr