Digital Marketing Manager
People Inc., New York, NY, United States
Job Description
People Inc. is seeking a Digital Marketing Manager to support and execute the acquisition and retention marketing strategy for paid memberships. This is a hybrid role based in New York, with an in‑office requirement of 3 days per week.
Reporting into the Director of Acquisition & Retention Marketing, Paid Memberships, the role owns the end‑to‑end execution of email campaigns and onsite marketing campaigns for paid memberships. Responsibilities include day‑to‑day project management, campaign management, asset trafficking, QA, performance monitoring, and campaign optimization. The goal is to grow paid memberships and renewal rates.
Key Responsibilities
Execute Digital Marketing Campaigns
Create, project‑manage, and optimize email and onsite marketing programs across awareness, sign‑up, onboarding, engagement, and retention.
Coordinate deployment of cross‑channel campaigns, including email, website, and browser notifications.
Handle campaign QA, testing, scheduling, and approvals to ensure flawless execution.
Creative Briefing and Asset Management
Write detailed briefs and collaborate with marketing, copywriters, editorial, and design teams to ensure assets are on‑brand and performance‑optimized.
Review and traffic creative assets for stakeholder approval.
Campaign Operations
Set up tracking links and UTMs, and coordinate tagging with product and engineering teams.
Maintain comprehensive documentation for all live and upcoming campaigns.
Performance Reporting and Optimization
Monitor and report on KPIs such as conversion rate and click rate using tools like Piano, Looker, Iterable, and other dashboards.
Surface insights, propose A/B tests, and recommend optimizations to improve acquisition and engagement performance.
Cross‑Functional Collaboration
Work closely with brand, magazine, and newsletter teams to align campaign execution with larger business goals.
Communicate progress and challenges to stakeholders in a timely, solutions‑oriented manner.
Measurable Results Expected
Timely and accurate execution of all campaigns.
Demonstrated improvements in customer acquisition, member engagement, renewal rates, and operational efficiency.
Clear contribution to paid membership growth and retention goals.
Minimum Qualifications Education Bachelor’s degree or equivalent experience in Marketing, Communications, or a related field.
Experience
Minimum 5 years of hands‑on experience in direct marketing, lifecycle marketing, consumer marketing, or CRM, preferably for a subscription‑based paid product.
Proven ability to manage end‑to‑end campaign execution, including briefing, QA, deployment, and performance tracking.
Knowledge of onsite targeting/segmentation and campaign optimization.
Strong familiarity with tools such as Piano, Wunderkind, Digioh, Braze, Iterable, or similar.
Analytical proficiency in reviewing performance data and making recommendations for improvement.
High level of organization and attention to detail, with experience managing multiple priorities.
Excellent written and verbal communication skills.
Comfort working in a highly matrixed, cross‑functional environment.
Travel Required Occasional travel (~5%) may be required for team meetings or training.
EEO Statement People Inc. provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. We provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc. The Company participates in the federal E‑Verify program to confirm the identity and employment authorization of all newly hired employees.
Pay Range Salary: New York: $73,000.00 – $87,500.00
Benefits People Inc. offers a comprehensive benefits package that includes medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, supplemental life insurance, supplemental accident insurance, commuter benefits, short‑term and long‑term disability, health savings and flexible spending accounts, family care benefits, a generous 401(k) savings plan with a company match program, 10–12 paid holidays annually, and generous paid parental leave (birthing and non‑birthing parents). Voluntary benefits such as pet insurance, accident insurance, and critical and hospital indemnity coverage are also available.
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Reporting into the Director of Acquisition & Retention Marketing, Paid Memberships, the role owns the end‑to‑end execution of email campaigns and onsite marketing campaigns for paid memberships. Responsibilities include day‑to‑day project management, campaign management, asset trafficking, QA, performance monitoring, and campaign optimization. The goal is to grow paid memberships and renewal rates.
Key Responsibilities
Execute Digital Marketing Campaigns
Create, project‑manage, and optimize email and onsite marketing programs across awareness, sign‑up, onboarding, engagement, and retention.
Coordinate deployment of cross‑channel campaigns, including email, website, and browser notifications.
Handle campaign QA, testing, scheduling, and approvals to ensure flawless execution.
Creative Briefing and Asset Management
Write detailed briefs and collaborate with marketing, copywriters, editorial, and design teams to ensure assets are on‑brand and performance‑optimized.
Review and traffic creative assets for stakeholder approval.
Campaign Operations
Set up tracking links and UTMs, and coordinate tagging with product and engineering teams.
Maintain comprehensive documentation for all live and upcoming campaigns.
Performance Reporting and Optimization
Monitor and report on KPIs such as conversion rate and click rate using tools like Piano, Looker, Iterable, and other dashboards.
Surface insights, propose A/B tests, and recommend optimizations to improve acquisition and engagement performance.
Cross‑Functional Collaboration
Work closely with brand, magazine, and newsletter teams to align campaign execution with larger business goals.
Communicate progress and challenges to stakeholders in a timely, solutions‑oriented manner.
Measurable Results Expected
Timely and accurate execution of all campaigns.
Demonstrated improvements in customer acquisition, member engagement, renewal rates, and operational efficiency.
Clear contribution to paid membership growth and retention goals.
Minimum Qualifications Education Bachelor’s degree or equivalent experience in Marketing, Communications, or a related field.
Experience
Minimum 5 years of hands‑on experience in direct marketing, lifecycle marketing, consumer marketing, or CRM, preferably for a subscription‑based paid product.
Proven ability to manage end‑to‑end campaign execution, including briefing, QA, deployment, and performance tracking.
Knowledge of onsite targeting/segmentation and campaign optimization.
Strong familiarity with tools such as Piano, Wunderkind, Digioh, Braze, Iterable, or similar.
Analytical proficiency in reviewing performance data and making recommendations for improvement.
High level of organization and attention to detail, with experience managing multiple priorities.
Excellent written and verbal communication skills.
Comfort working in a highly matrixed, cross‑functional environment.
Travel Required Occasional travel (~5%) may be required for team meetings or training.
EEO Statement People Inc. provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. We provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc. The Company participates in the federal E‑Verify program to confirm the identity and employment authorization of all newly hired employees.
Pay Range Salary: New York: $73,000.00 – $87,500.00
Benefits People Inc. offers a comprehensive benefits package that includes medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, supplemental life insurance, supplemental accident insurance, commuter benefits, short‑term and long‑term disability, health savings and flexible spending accounts, family care benefits, a generous 401(k) savings plan with a company match program, 10–12 paid holidays annually, and generous paid parental leave (birthing and non‑birthing parents). Voluntary benefits such as pet insurance, accident insurance, and critical and hospital indemnity coverage are also available.
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