Social Director
SBH Fashion, New York, NY, United States
Job Title: Social Director
Position Overview
We are seeking a highly strategic, trend-savvy, and hands-on Social Director to lead and elevate the social media presence. This role will partner closely with the founder, supporting her fast-paced, highly creative, and unscripted content style while bringing structure, strategy, and scalability across all platforms.
The ideal candidate is deeply immersed in social trends—especially TikTok—and can both keep up with the founder's creative energy and introduce a more strategic, data-driven approach to content and growth.
Key Responsibilities Social Strategy & Leadership
Develop and execute a cohesive, cross-platform social media strategy aligned with brand goals
Bring structure and long-term planning to a highly organic, fast-moving content environment
Identify growth opportunities, audience expansion strategies, and platform optimization
TikTok & Trend Leadership (Core Focus)
Own TikTok strategy, content direction, and performance optimization
Stay ahead of trends, sounds, formats, and algorithm shifts
Translate trends into brand-relevant, high-performing content ideas
Content Direction & Creative Partnership
Partner closely with the founder to shape, refine, and amplify her organic content
Provide real-time input on content direction while preserving her authentic, unscripted voice
Bring new, innovative ideas to the table that enhance engagement and monetization
Execution & Agility
Operate in a highly reactive, real-time content environment with quick turnaround
Be available for ongoing communication (including off-hours as needed) to support rapid content opportunities
Assist in organizing, posting, and optimizing content captured directly by the founder
Analytics & Optimization
Track performance across platforms and translate insights into actionable strategies
Identify what’s working and scale successful content formats
Implement testing strategies to continuously improve engagement and conversion
Cross-Platform Growth
Oversee and align strategy across Instagram, TikTok, YouTube, and emerging platforms
Ensure consistency in messaging while tailoring content to each platform’s strengths
Trend Forecasting & Innovation
Proactively monitor social trends, cultural moments, and competitor activity
Introduce new formats, content series, and platform opportunities
Stay ahead of the curve in social commerce and influencer-driven sales
Qualifications
6–10+ years of experience in social media, digital content, or brand strategy
Deep expertise in TikTok (required) with proven success growing and monetizing accounts
Strong understanding of social-first content, especially unscripted and personality-driven formats
Experience working with founders, talent, or high-profile personalities is highly preferred
Ability to balance creativity with structure and strategic thinking
Strong analytical skills with experience using social metrics to drive decisions
Salary $150,000-$170,000
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The ideal candidate is deeply immersed in social trends—especially TikTok—and can both keep up with the founder's creative energy and introduce a more strategic, data-driven approach to content and growth.
Key Responsibilities Social Strategy & Leadership
Develop and execute a cohesive, cross-platform social media strategy aligned with brand goals
Bring structure and long-term planning to a highly organic, fast-moving content environment
Identify growth opportunities, audience expansion strategies, and platform optimization
TikTok & Trend Leadership (Core Focus)
Own TikTok strategy, content direction, and performance optimization
Stay ahead of trends, sounds, formats, and algorithm shifts
Translate trends into brand-relevant, high-performing content ideas
Content Direction & Creative Partnership
Partner closely with the founder to shape, refine, and amplify her organic content
Provide real-time input on content direction while preserving her authentic, unscripted voice
Bring new, innovative ideas to the table that enhance engagement and monetization
Execution & Agility
Operate in a highly reactive, real-time content environment with quick turnaround
Be available for ongoing communication (including off-hours as needed) to support rapid content opportunities
Assist in organizing, posting, and optimizing content captured directly by the founder
Analytics & Optimization
Track performance across platforms and translate insights into actionable strategies
Identify what’s working and scale successful content formats
Implement testing strategies to continuously improve engagement and conversion
Cross-Platform Growth
Oversee and align strategy across Instagram, TikTok, YouTube, and emerging platforms
Ensure consistency in messaging while tailoring content to each platform’s strengths
Trend Forecasting & Innovation
Proactively monitor social trends, cultural moments, and competitor activity
Introduce new formats, content series, and platform opportunities
Stay ahead of the curve in social commerce and influencer-driven sales
Qualifications
6–10+ years of experience in social media, digital content, or brand strategy
Deep expertise in TikTok (required) with proven success growing and monetizing accounts
Strong understanding of social-first content, especially unscripted and personality-driven formats
Experience working with founders, talent, or high-profile personalities is highly preferred
Ability to balance creativity with structure and strategic thinking
Strong analytical skills with experience using social metrics to drive decisions
Salary $150,000-$170,000
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