Social Media Manager
SBH Fashion, New York, NY, United States
Job Title: Social Media Manager
We are seeking a highly organized, trend-savvy, and proactive Social Media Manager to support and execute the social strategy for the company. This role will work closely with the Social Media Director to bring campaigns and daily content to life across platforms including Instagram, TikTok, and emerging channels.
The ideal candidate is deeply immersed in social media culture, understands fast-moving content environments, and can seamlessly balance planning with real-time execution.
Key Responsibilities Social Strategy Execution
Partner with the Social Media Director to execute a cohesive social media strategy aligned with business and brand goals
Translate high-level strategy into daily content plans and actionable initiatives
Support growth, engagement, and conversion across all platforms
Channel Management
Oversee day-to-day management of social channels including Instagram, TikTok, and others
Schedule, publish, and optimize content across platforms
Ensure consistency in voice, tone, and brand messaging
Content Calendar & Campaign Planning
Own and manage the social content calendar across all platforms
Plan and execute campaigns, launches, and key brand moments
Coordinate content timing with product drops, partnerships, and marketing initiatives
Trend Monitoring & Cultural Relevance
Stay current on social trends, viral content, and cultural moments—especially on TikTok
Proactively identify opportunities to engage in real-time conversations and trends
Bring fresh, relevant ideas to keep content timely and competitive
Performance Tracking & Optimization
Monitor daily and weekly performance metrics across platforms
Provide insights and recommendations to improve engagement and reach
Support testing and optimization of content formats and posting strategies
Cross-Functional Collaboration
Work closely with creative, marketing, and production teams to execute content
Collaborate with the Social Media Director on campaign strategy and reporting
Assist in coordinating content captured by internal teams or talent
Qualifications
3–6+ years of experience in social media management or digital marketing
Strong understanding of Instagram, TikTok, and emerging social platforms
Experience managing content calendars and executing campaigns
Excellent organizational and time-management skills
Strong written communication and understanding of brand voice
Analytical mindset with the ability to interpret social performance data
Salary $100,000-$115,000
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The ideal candidate is deeply immersed in social media culture, understands fast-moving content environments, and can seamlessly balance planning with real-time execution.
Key Responsibilities Social Strategy Execution
Partner with the Social Media Director to execute a cohesive social media strategy aligned with business and brand goals
Translate high-level strategy into daily content plans and actionable initiatives
Support growth, engagement, and conversion across all platforms
Channel Management
Oversee day-to-day management of social channels including Instagram, TikTok, and others
Schedule, publish, and optimize content across platforms
Ensure consistency in voice, tone, and brand messaging
Content Calendar & Campaign Planning
Own and manage the social content calendar across all platforms
Plan and execute campaigns, launches, and key brand moments
Coordinate content timing with product drops, partnerships, and marketing initiatives
Trend Monitoring & Cultural Relevance
Stay current on social trends, viral content, and cultural moments—especially on TikTok
Proactively identify opportunities to engage in real-time conversations and trends
Bring fresh, relevant ideas to keep content timely and competitive
Performance Tracking & Optimization
Monitor daily and weekly performance metrics across platforms
Provide insights and recommendations to improve engagement and reach
Support testing and optimization of content formats and posting strategies
Cross-Functional Collaboration
Work closely with creative, marketing, and production teams to execute content
Collaborate with the Social Media Director on campaign strategy and reporting
Assist in coordinating content captured by internal teams or talent
Qualifications
3–6+ years of experience in social media management or digital marketing
Strong understanding of Instagram, TikTok, and emerging social platforms
Experience managing content calendars and executing campaigns
Excellent organizational and time-management skills
Strong written communication and understanding of brand voice
Analytical mindset with the ability to interpret social performance data
Salary $100,000-$115,000
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