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Sales Manager

By The Sea Resorts, Panama City Beach, FL, United States


Panama City Beach, FL | Hotel Portfolio Position

What You’ll Do As Sales Manager, you will drive business travel and group sales across multiple properties. You’ll focus on generating new business, nurturing existing accounts, and partnering with hotel operations teams to ensure a seamless client experience from initial inquiry through event completion.

Develop and grow business travel accounts across a portfolio of branded hotels

Manage group sales and servicing for both independent and franchise properties, with a primary focus on SMERF segments

Proactively identify new business opportunities through prospecting, networking, and outside sales efforts

Maintain accurate account, booking, and activity records within the CRM system

Conduct site tours, client meetings, and sales presentations

Negotiate rates, contracts, and concessions in alignment with revenue strategies

Prepare and present proposals and contracts

Collaborate closely with hotel operations teams to ensure successful on-site execution

Partner with leadership to develop strategies that increase occupancy, revenue, and market share

Represent the hotel portfolio professionally within the local community and at industry events

What We’re Looking For

Minimum of 2 years of hotel sales experience required

Experience with major brands such as Hilton, IHG, Choice, or Wyndham preferred

Familiarity with both branded and independent hotel environments

Demonstrated ability to proactively generate new business and grow existing accounts

Strong knowledge of hotel sales processes, contracts, and negotiation strategies

Excellent communication, presentation, and relationship-building skills

Highly organized with the ability to manage multiple accounts and deadlines

Proficiency in Microsoft Office (Outlook, Excel, Word, Teams)

Experience with Opera Cloud PMS preferred

Why Join Us? This is an exciting opportunity to make a meaningful impact across a growing hotel portfolio in one of Florida’s top beach destinations. You’ll play a key role in driving revenue, building lasting client relationships, and contributing to the success of multiple properties.

If you’re competitive, relationship-driven, and thrive on bringing in new business, we’d love to connect.

Apply today and help grow our Panama City Beach hotel portfolio.

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