Social Media Content Creator
GOLDLEAF, Annapolis, MD, United States
Department: Marketing | Classification: Full-Time | Location: In-House, Annapolis, MD
Position Title Social Media & Content Creator
/
Director of Content Production
Position Overview The Social Media & Content Creator is a dynamic, in-house role responsible for conceptualizing, directing, producing, and editing compelling short-form video content, digital commercials, and branded social media campaigns. This individual will serve as the creative engine behind Goldleaf's online presence, managing content from initial concept through final delivery — all while operating strictly within Maryland's cannabis advertising and marketing regulations.
Key Responsibilities Content Direction & Production
Concept, plan, direct, shoot, and edit original short-form video content and digital commercials from pre-production through final delivery.
Develop and maintain a consistent brand voice and visual identity across all content formats.
Manage all aspects of in-house production including scripting, storyboarding, lighting, camera operation, and post-production editing.
Create platform-optimized content tailored to the unique specifications and audience behavior of each social media channel.
Maintain a content calendar and consistently meet publishing deadlines with high-quality deliverables.
Social Media Management
Manage and grow Goldleaf's presence across all major platforms, including:
Instagram — Reels, Stories, static posts, and carousels
TikTok — Short-form video, trends, and organic growth (subject to platform policies)
Facebook — Brand content, community engagement, and event promotion
YouTube — Long-form content, product education, and brand storytelling
X (Twitter) — Brand voice, real-time engagement, and announcements
LinkedIn — Corporate communications, company culture, and B2B presence
Snapchat — Behind-the-scenes, stories, and brand awareness
Pinterest — Lifestyle and educational content boards
Threads — Community engagement and conversational brand building
Strategy & Collaboration
Collaborate closely with leadership, floor managers, budtenders, and other team members across all levels to capture authentic, engaging brand content.
Contribute to the overall marketing strategy including campaign planning, seasonal content, and promotional initiatives.
Monitor analytics and performance metrics across platforms to optimize content strategy and report findings to leadership.
Stay current with social media trends, platform algorithm changes, and industry best practices.
Ensure all published content maintains full compliance with Maryland cannabis advertising regulations.
Qualifications (Required)
Demonstrated experience directing, producing, and editing short-form video content and/or digital commercials.
Technical proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve) and design tools (e.g., Adobe Creative Suite, Canva Pro).
Strong command of lighting, camera operation, and audio for in-house production environments.
Exceptional attention to detail with a strong creative eye for composition, pacing, and storytelling.
Proven ability to manage multiple projects simultaneously and consistently meet deadlines.
Punctual, reliable, and highly self-motivated with a go-getter attitude.
Strong interpersonal skills and the ability to collaborate effectively across all levels of the organization.
Ability and willingness to work in-house full-time at our Annapolis, MD location.
Must be 21 years of age or older (required by Maryland Cannabis Administration).
Must pass a background check in compliance with Maryland cannabis licensing requirements.
Preferred
Bachelor's degree or higher in Film, Media Production, Communications, Fine Arts, Graphic Design, or a related field (strongly recommended).
Background or coursework in marketing, digital advertising, or brand strategy.
Prior experience in cannabis, lifestyle, retail, or regulated industry content creation.
Knowledge of Maryland cannabis advertising regulations and MCA compliance standards.
Experience with social media scheduling and analytics platforms (e.g., Sprout Social, Later, Hootsuite, Meta Business Suite).
Photography skills are a plus.
Work Environment & Expectations
This is a full-time, in-house position based at Goldleaf's Annapolis, Maryland location.
The ideal candidate is a self-starter who thrives in a fast-paced retail environment and takes full ownership of their creative output.
Must be comfortable collaborating with team members across all departments, from executive leadership to floor staff.
Punctuality and reliability are non-negotiable — deadlines are firm and the brand's digital presence depends on consistent delivery.
A positive, forward-thinking mindset and passion for creative storytelling are essential to success in this role.
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Position Title Social Media & Content Creator
/
Director of Content Production
Position Overview The Social Media & Content Creator is a dynamic, in-house role responsible for conceptualizing, directing, producing, and editing compelling short-form video content, digital commercials, and branded social media campaigns. This individual will serve as the creative engine behind Goldleaf's online presence, managing content from initial concept through final delivery — all while operating strictly within Maryland's cannabis advertising and marketing regulations.
Key Responsibilities Content Direction & Production
Concept, plan, direct, shoot, and edit original short-form video content and digital commercials from pre-production through final delivery.
Develop and maintain a consistent brand voice and visual identity across all content formats.
Manage all aspects of in-house production including scripting, storyboarding, lighting, camera operation, and post-production editing.
Create platform-optimized content tailored to the unique specifications and audience behavior of each social media channel.
Maintain a content calendar and consistently meet publishing deadlines with high-quality deliverables.
Social Media Management
Manage and grow Goldleaf's presence across all major platforms, including:
Instagram — Reels, Stories, static posts, and carousels
TikTok — Short-form video, trends, and organic growth (subject to platform policies)
Facebook — Brand content, community engagement, and event promotion
YouTube — Long-form content, product education, and brand storytelling
X (Twitter) — Brand voice, real-time engagement, and announcements
LinkedIn — Corporate communications, company culture, and B2B presence
Snapchat — Behind-the-scenes, stories, and brand awareness
Pinterest — Lifestyle and educational content boards
Threads — Community engagement and conversational brand building
Strategy & Collaboration
Collaborate closely with leadership, floor managers, budtenders, and other team members across all levels to capture authentic, engaging brand content.
Contribute to the overall marketing strategy including campaign planning, seasonal content, and promotional initiatives.
Monitor analytics and performance metrics across platforms to optimize content strategy and report findings to leadership.
Stay current with social media trends, platform algorithm changes, and industry best practices.
Ensure all published content maintains full compliance with Maryland cannabis advertising regulations.
Qualifications (Required)
Demonstrated experience directing, producing, and editing short-form video content and/or digital commercials.
Technical proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve) and design tools (e.g., Adobe Creative Suite, Canva Pro).
Strong command of lighting, camera operation, and audio for in-house production environments.
Exceptional attention to detail with a strong creative eye for composition, pacing, and storytelling.
Proven ability to manage multiple projects simultaneously and consistently meet deadlines.
Punctual, reliable, and highly self-motivated with a go-getter attitude.
Strong interpersonal skills and the ability to collaborate effectively across all levels of the organization.
Ability and willingness to work in-house full-time at our Annapolis, MD location.
Must be 21 years of age or older (required by Maryland Cannabis Administration).
Must pass a background check in compliance with Maryland cannabis licensing requirements.
Preferred
Bachelor's degree or higher in Film, Media Production, Communications, Fine Arts, Graphic Design, or a related field (strongly recommended).
Background or coursework in marketing, digital advertising, or brand strategy.
Prior experience in cannabis, lifestyle, retail, or regulated industry content creation.
Knowledge of Maryland cannabis advertising regulations and MCA compliance standards.
Experience with social media scheduling and analytics platforms (e.g., Sprout Social, Later, Hootsuite, Meta Business Suite).
Photography skills are a plus.
Work Environment & Expectations
This is a full-time, in-house position based at Goldleaf's Annapolis, Maryland location.
The ideal candidate is a self-starter who thrives in a fast-paced retail environment and takes full ownership of their creative output.
Must be comfortable collaborating with team members across all departments, from executive leadership to floor staff.
Punctuality and reliability are non-negotiable — deadlines are firm and the brand's digital presence depends on consistent delivery.
A positive, forward-thinking mindset and passion for creative storytelling are essential to success in this role.
#J-18808-Ljbffr