Digital Marketing Specialist - 03236
Leadership Triangle, Raleigh, NC, United States
Coastal Federal Credit Union
Marketing & Communications
Location: Raleigh, NC (Hybrid – 2 to 3 days a week in office)
Job Title: Digital Marketing Specialist
Job Summary Responsible for planning, executing, and optimizing performance‑driven digital marketing programs to drive new member acquisition, product growth, and measurable conversions. Manages paid search, digital display, and retargeting campaigns while maximizing effectiveness within Online Banking (OLB), Mobile Banking, and integrated digital platforms such as Clutch, Savvy Money, Prizeout, and others. Provides end‑to‑end funnel management, leverages Google Analytics (GA4) and platform reporting, supports marketing automation/CDP platform, coordinates with vendors, and delivers insights to enhance member engagement and ROI.
(35%) Paid Search, Digital Display & Retargeting Campaigns
Plan, execute, and optimize paid search, digital and social display, and retargeting campaigns targeting new members and product adoption.
Manage budgets, bids, targeting strategies, and creative testing to maximize conversions and ROI.
Collaborate with vendors and internal teams to develop high‑performing digital ads, landing pages, and target audience strategies.
Manage audience creation, segmentation, and triggered messaging to advance members through the digital marketing funnel.
(35%) Online & Mobile Banking Campaign Management
Manage and optimize campaigns within Online Banking and Mobile Banking by configuring, monitoring, and adjusting messaging and campaign elements to drive engagement and feature adoption.
Oversee marketing activities for online banking integrated systems, including Clutch, Savvy Money, Prizeout, and other partner platforms.
Coordinate with vendors and internal teams for implementation, configuration, testing, and performance optimization.
Identify opportunities to leverage platform capabilities and data integrations to enhance targeting, engagement, and conversions through applications submitted.
Analyze conversion paths, drop‑off points, and user behavior using tag manager, Google Analytics and platform reporting to improve campaign performance.
Ensure alignment of campaigns with brand standards, compliance requirements, and digital marketing strategy.
(15%) Integrated Platforms & Partner Management
Provide backup support for the Marketing Automation Specialist by assisting with campaign automation, workflows, and troubleshooting.
Support business partner and affiliate sites by updating marketing and content, coordinating promotions, and ensuring brand consistency and compliance.
(15%) Analytics, Reporting & Optimization
Analyze campaign performance, member interactions, and funnel metrics using Google Analytics and platform reporting.
Generate dashboards, summaries, and actionable insights to inform digital strategy and optimization initiatives.
Recommend adjustments to improve conversion rates, engagement, and campaign ROI.
Qualifications Experience
Five years of experience in digital marketing, online banking, or a related field.
Experience with financial services or credit union digital marketing preferred.
Education
Bachelor's degree in marketing, digital media, communications, or related area; or four additional years of experience in lieu of degree.
Advanced coursework or certification in digital marketing or related discipline preferred.
Application Details Deadline for Application: 3/30/2026 – All resumes must be received on or before this date.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Coastal Federal Credit Union is committed to providing reasonable accommodations to applicants who may have disabilities. If you need special assistance or an accommodation in applying for employment, please contact our HR department at jkedra@coastal24.com. Request for reasonable accommodation will be considered on a case‑by‐case basis.
VEVRAA Federal Contractor
Equal Opportunity/Affirmative Action Employer
Minority/Female/Disability/Veterans
#J-18808-Ljbffr
Marketing & Communications
Location: Raleigh, NC (Hybrid – 2 to 3 days a week in office)
Job Title: Digital Marketing Specialist
Job Summary Responsible for planning, executing, and optimizing performance‑driven digital marketing programs to drive new member acquisition, product growth, and measurable conversions. Manages paid search, digital display, and retargeting campaigns while maximizing effectiveness within Online Banking (OLB), Mobile Banking, and integrated digital platforms such as Clutch, Savvy Money, Prizeout, and others. Provides end‑to‑end funnel management, leverages Google Analytics (GA4) and platform reporting, supports marketing automation/CDP platform, coordinates with vendors, and delivers insights to enhance member engagement and ROI.
(35%) Paid Search, Digital Display & Retargeting Campaigns
Plan, execute, and optimize paid search, digital and social display, and retargeting campaigns targeting new members and product adoption.
Manage budgets, bids, targeting strategies, and creative testing to maximize conversions and ROI.
Collaborate with vendors and internal teams to develop high‑performing digital ads, landing pages, and target audience strategies.
Manage audience creation, segmentation, and triggered messaging to advance members through the digital marketing funnel.
(35%) Online & Mobile Banking Campaign Management
Manage and optimize campaigns within Online Banking and Mobile Banking by configuring, monitoring, and adjusting messaging and campaign elements to drive engagement and feature adoption.
Oversee marketing activities for online banking integrated systems, including Clutch, Savvy Money, Prizeout, and other partner platforms.
Coordinate with vendors and internal teams for implementation, configuration, testing, and performance optimization.
Identify opportunities to leverage platform capabilities and data integrations to enhance targeting, engagement, and conversions through applications submitted.
Analyze conversion paths, drop‑off points, and user behavior using tag manager, Google Analytics and platform reporting to improve campaign performance.
Ensure alignment of campaigns with brand standards, compliance requirements, and digital marketing strategy.
(15%) Integrated Platforms & Partner Management
Provide backup support for the Marketing Automation Specialist by assisting with campaign automation, workflows, and troubleshooting.
Support business partner and affiliate sites by updating marketing and content, coordinating promotions, and ensuring brand consistency and compliance.
(15%) Analytics, Reporting & Optimization
Analyze campaign performance, member interactions, and funnel metrics using Google Analytics and platform reporting.
Generate dashboards, summaries, and actionable insights to inform digital strategy and optimization initiatives.
Recommend adjustments to improve conversion rates, engagement, and campaign ROI.
Qualifications Experience
Five years of experience in digital marketing, online banking, or a related field.
Experience with financial services or credit union digital marketing preferred.
Education
Bachelor's degree in marketing, digital media, communications, or related area; or four additional years of experience in lieu of degree.
Advanced coursework or certification in digital marketing or related discipline preferred.
Application Details Deadline for Application: 3/30/2026 – All resumes must be received on or before this date.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Coastal Federal Credit Union is committed to providing reasonable accommodations to applicants who may have disabilities. If you need special assistance or an accommodation in applying for employment, please contact our HR department at jkedra@coastal24.com. Request for reasonable accommodation will be considered on a case‑by‐case basis.
VEVRAA Federal Contractor
Equal Opportunity/Affirmative Action Employer
Minority/Female/Disability/Veterans
#J-18808-Ljbffr