
Director, Brand Management
TSP, a Syneos Health company, Morristown, TN, United States
Description
Location: Morristown, NJ (on‑site 3 days/week; local preferred; travel & hotel covered for non‑local)
Contract: 3–6 months with potential for direct hire
Therapeutic Area: Serious liver disease (Phase 2a asset)
About The Role
Seeking a hands‑on Director, Brand Management (Consultant) to lead priority promotional medical education initiatives, including speaker bureau training, and to serve as the point of contact for medical congresses. This role partners closely with field sales to ensure flawless program execution and pull‑through. The ideal consultant thrives in an agile environment, brings senior commercial acumen, and is comfortable shaping pre‑launch strategy for a Phase 2a program. Experience in rare indications or hepatology is strongly preferred; gastrointestinal or cardio‑metabolic experience is also relevant.
Key Responsibilities
Promotional Medical Education Leadership
- Lead development and execution of promotional medical education programs aligned to brand objectives and clinical stage.
- Design and deliver speaker bureau training (faculty readiness, content planning, rehearsal cadence, and post‑program feedback loops).
- Ensure all materials and activities adhere to internal review standards and applicable compliance requirements (in collaboration with Medical/Legal/Regulatory review partners).
Field Enablement & Program Pull‑Through
- Liaise with field sales leadership and training to translate strategy into field‑ready resources (talk tracks, objection handling, leave‑behinds, and digital tools).
- Establish feedback mechanisms with the field to capture insights and continuously optimize program content and delivery.
- Track adoption, engagement, and impact metrics to guide iteration and resource prioritization.
Congress Strategy & Ownership (Point of Congresses)
- Own the end‑to‑end congress plan (target meetings, timelines, deliverables, and cross‑functional coordination).
- Oversee booth strategy, symposia, or ancillary event planning where appropriate, and congress engagement tactics.
- Coordinate internal and agency partners to ensure on‑time, on‑budget, and compliant execution.
Cross‑Functional Integration & Vendor Management
- Partner with Medical Affairs, Insights, Market Access, Regulatory/Legal, Sales, and external agencies to ensure strategic and operational alignment.
- Author clear briefs, establish milestones and KPIs, and manage agencies/vendors against scope, budget, and quality standards.
- Consolidate learnings from programs, KOL interactions, and congresses to inform next‑wave tactics and early lifecycle planning.
Qualifications
Must Have
- 8–12+ years of progressive experience in pharmaceutical brand/marketing roles with significant responsibility for HCP education, speaker programs, and congress execution.
- Demonstrated success partnering with field sales to deliver and scale compliant, high‑impact programs.
- Proven ability to operate effectively in early clinical (Phase 2) or pre‑launch environments with evolving data and timelines.
- Strong vendor/agency management, project leadership, and communication skills (written, verbal, and executive‑level).
- Ability to work onsite in Morristown, NJ, three days per week (Prefer local; travel & hotel covered for non‑local).
Nice to Have
- Therapeutic experience in rare diseases or hepatology; GI or cardio‑metabolic diseases are considered highly relevant.
- Familiarity with common review and approvals workflows and tools for promotional materials.
- Experience building omnichannel pull‑through tactics (e.g., rep‑delivered assets, email, virtual events, and post‑congress nurture).
TSP is an affirmative action/equal opportunity employer (Minorities/Females/Veterans/Disabled)
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