Director of Room Sales (Rooms Division) - Hacienda Hotel Old Town San Diego
Wsmanagementinc, San Diego, CA, United States
About Us
The Best Western Plus Hacienda Hotel Old Town is a one of a kind, 200 room hillside destination located in the heart of historic Old Town San Diego. Spanning over 4+ acres, our property blends traditional charm with modern amenities, offering panoramic views, vibrant plazas, and a unique guest experience unlike any other. We are part of a growing hotel company that is passionate about sales, creativity, career growth, and results. If you're someone who is driven, proactive, and ready to take ownership, you will find a great home here. Position Overview
We are seeking a proactive, enthusiastic, and results-driven Director of Room Sales to lead and grow group room revenue and corporate negotiated accounts for the Hacienda Hotel. This role is dedicated exclusively to Rooms Division revenue and does not oversee catering or banquet sales. Through strategic prospecting, account management, and business development, this leader will drive revenue performance, build strong client relationships, and position the Hacienda as a top choice for group and corporate travelers in the San Diego market. Key Responsibilities:
Sales & Business Development (Primary Focus) Drive group room revenue and overall rooms performance Develop and grow corporate negotiated (LNR) accounts Identify, solicit, and close new group and corporate business opportunities Build and maintain strong relationships with key accounts and local demand generators Conduct outside sales calls, networking, and market outreach Perform site tours and present the property's unique value Strategy & Revenue Focus Understand need dates and market demand to target the right business Utilize data and displacement analysis to maximize room revenue Partner with General Manager and Revenue Management on pricing strategy Track performance against goals and adjust strategy as needed Prepare and present sales reports, forecasts, and pipeline updates Execution & Coordination Manage group bookings from inquiry through room block execution Negotiate contracts and ensure alignment with company and brand standards Maintain accurate records in CRM systems (STS) Ensure all contracts, proposals, and documentation are completed accurately and timely Coordinate with Front Desk and Operations to deliver on guest expectations and group needs Collaboration & Leadership Work closely with hotel leadership and operational teams Partner with the Events/Catering team for seamless coordination (no direct ownership) Participate in the development and execution of the hotel's sales strategy Represent the hotel in the local market, industry events, and networking opportunities Qualifications:
3+ years of hotel sales experience (group and/or corporate preferred) Proven ability to drive revenue through proactive sales efforts Strong background in business development and prospecting ("seeker" mentality) Experience working with CRM systems such as STS, Delphi, or similar Familiarity with major hotel brand systems (Hilton, Marriott, Visual Matrix, etc.) preferred Strong communication, negotiation, and relationship-building skills Organized, detail-oriented, and disciplined in managing sales activity Ability to work independently and take ownership of results Knowledge of the San Diego market is a strong plus The Kind of Person Who Thrives Here:
You don't wait for business - you go get it You understand that activity drives results You take pride in closing deals and building relationships You are both strategic and hands-on You bring energy, accountability, and consistency The statements listed are intended to represent the key duties and level of work being performed. They are not intended to be all responsibilities or qualifications of the job. Due to the cyclical nature of the hospitality industry, employees may be required to work varying schedules to reflect the business needs of the hotel. We are an equal opportunity and affirmative action employer and make employment decisions without regard to age, race, religion, national origin, gender, disability, veteran status, genetic information, or other protected class. Those who are ineligible to work in the United States will not be considered.
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The Best Western Plus Hacienda Hotel Old Town is a one of a kind, 200 room hillside destination located in the heart of historic Old Town San Diego. Spanning over 4+ acres, our property blends traditional charm with modern amenities, offering panoramic views, vibrant plazas, and a unique guest experience unlike any other. We are part of a growing hotel company that is passionate about sales, creativity, career growth, and results. If you're someone who is driven, proactive, and ready to take ownership, you will find a great home here. Position Overview
We are seeking a proactive, enthusiastic, and results-driven Director of Room Sales to lead and grow group room revenue and corporate negotiated accounts for the Hacienda Hotel. This role is dedicated exclusively to Rooms Division revenue and does not oversee catering or banquet sales. Through strategic prospecting, account management, and business development, this leader will drive revenue performance, build strong client relationships, and position the Hacienda as a top choice for group and corporate travelers in the San Diego market. Key Responsibilities:
Sales & Business Development (Primary Focus) Drive group room revenue and overall rooms performance Develop and grow corporate negotiated (LNR) accounts Identify, solicit, and close new group and corporate business opportunities Build and maintain strong relationships with key accounts and local demand generators Conduct outside sales calls, networking, and market outreach Perform site tours and present the property's unique value Strategy & Revenue Focus Understand need dates and market demand to target the right business Utilize data and displacement analysis to maximize room revenue Partner with General Manager and Revenue Management on pricing strategy Track performance against goals and adjust strategy as needed Prepare and present sales reports, forecasts, and pipeline updates Execution & Coordination Manage group bookings from inquiry through room block execution Negotiate contracts and ensure alignment with company and brand standards Maintain accurate records in CRM systems (STS) Ensure all contracts, proposals, and documentation are completed accurately and timely Coordinate with Front Desk and Operations to deliver on guest expectations and group needs Collaboration & Leadership Work closely with hotel leadership and operational teams Partner with the Events/Catering team for seamless coordination (no direct ownership) Participate in the development and execution of the hotel's sales strategy Represent the hotel in the local market, industry events, and networking opportunities Qualifications:
3+ years of hotel sales experience (group and/or corporate preferred) Proven ability to drive revenue through proactive sales efforts Strong background in business development and prospecting ("seeker" mentality) Experience working with CRM systems such as STS, Delphi, or similar Familiarity with major hotel brand systems (Hilton, Marriott, Visual Matrix, etc.) preferred Strong communication, negotiation, and relationship-building skills Organized, detail-oriented, and disciplined in managing sales activity Ability to work independently and take ownership of results Knowledge of the San Diego market is a strong plus The Kind of Person Who Thrives Here:
You don't wait for business - you go get it You understand that activity drives results You take pride in closing deals and building relationships You are both strategic and hands-on You bring energy, accountability, and consistency The statements listed are intended to represent the key duties and level of work being performed. They are not intended to be all responsibilities or qualifications of the job. Due to the cyclical nature of the hospitality industry, employees may be required to work varying schedules to reflect the business needs of the hotel. We are an equal opportunity and affirmative action employer and make employment decisions without regard to age, race, religion, national origin, gender, disability, veteran status, genetic information, or other protected class. Those who are ineligible to work in the United States will not be considered.
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