Johnson Brunetti is hiring: Digital Advertising Coordinator in Wethersfield

Are you a Results-driven Digital Advertising & Analytics Specialist with 3+ years of experience developing, executing, and optimizing multi-channel paid media campaigns. Do you have proven expertise in managing digital advertising initiatives across paid search, paid social, display, and emerging platforms, with a strong emphasis on data-driven performance optimization using Google Analytics 4 (GA4) and advanced tracking methodologies. Key Responsibilities & Expertise: Develop and execute comprehensive paid media strategies across Google Ads, Meta Ads, LinkedIn Ads, YouTube, TikTok, and other digital channels to drive lead generation, and appointments Manage and optimize monthly ad spend, improving ROAS, lowering CPC, and maximizing conversion efficiency Implement and configure GA4 tracking, conversion events, and custom reporting dashboards to ensure accurate performance attribution and actionable insights Utilize Google Tag Manager to deploy tracking pixels, event triggers, and enhanced measurement frameworks Conduct in-depth performance analysis, leveraging GA4, platform analytics, and CRM data to refine audience targeting, creative strategy, and budget allocation Deliver performance reports and business recommendations Collaborate cross-functionally with internal teams to ensure seamless campaign execution and optimization Continuously test and scale campaigns using A/B testing frameworks, and audience segmentation Requirements: Paid Search & Paid Social Campaign Management Google Analytics 4 (GA4) Implementation & Reporting Conversion Tracking & Attribution Modeling Performance Optimization & ROAS Improvement Data-Driven Decision Making High level of communication, organizational, and follow-through skills Experience with Pardot and Salesforce a plus Experience in the Financial Services area is a plus #J-18808-Ljbffr