Sales Agent (New Home Sales)
Choice Builders, Cedar City, UT, United States
Sales Agent (New Home Sales)
Choice Builders - Cedar City, Utah
About Choice Builders
Choice Builders is a veteran-owned, award‑winning custom and semi‑custom home builder based in Cedar City. We are known for craftsmanship, clear communication, and a values‑driven process. Our mission is simple: build homes the right way and deliver a building experience rooted in honesty, integrity, service, results, and personal growth.
As we launch a new residential community, we are adding a Sales Agent to represent the development, follow a structured sales process, and guide buyers from first meeting through closing.
About the Role
This role is centered around Shurtz Canyon, a new 126-home active adult community in Cedar City with a defined product, amenities, and buyer profile.
You will be responsible for representing the community on‑site, executing a structured sales process, and converting qualified prospects into signed purchase agreements.
This is not a transactional role. You will remain engaged with the buyer after contract, maintaining communication, managing expectations, and seeing the process through to closing.
This is a hands‑on, relationship‑driven role. It is ideal for someone who is steady, professional, and confident, with strong ownership of both the sales process and the client experience.
What You'll Do
Daily responsibilities include:
Represent the community on‑site with professionalism and consistency
Manage incoming buyer traffic generated through company marketing efforts
Initiate conversations, qualify prospects, and move opportunities forward
Follow a defined, step‑by‑step sales process from first meeting to contract
Convert qualified prospects into signed purchase agreements
Provide clear guidance so buyers can make informed decisions
Maintain consistent communication with buyers throughout the construction process
Manage expectations and address questions during the build
Execute timely and persistent follow‑up with all prospects
Develop and maintain relationships with local realtors and buyer's agents as an additional source of qualified opportunities
Maintain a consistent and reliable on‑site presence during scheduled hours
Coordinate with internal team members to ensure a clean transition into construction
Ensure all contracts, selections, and expectations are clearly documented
Plan and host community events to attract and nurture prospects
What We're Looking For
Required qualifications:
Active Utah Real Estate License
Willingness to transfer brokerage affiliation to Choice Builders’ brokerage
Strong communication skills, both verbal and written
Professional presence and ability to build trust quickly
Ability to operate independently on‑site with strong accountability and follow‑through
Organized and consistent with follow‑up and process execution
Consistent and disciplined use of CRM for all client activity and follow‑up
Preferred
Experience in new home sales or residential real estate
Experience working with active adult buyers
Familiarity with structured, process‑driven sales environments
Basic understanding of construction or homebuilding
Proven ability to build trust, guide client decisions, and close effectively
Why This Role Matters
Shurtz Canyon represents a significant step forward for Choice Builders as we expand into a community‑based offering alongside our custom work.
This role directly impacts sales performance, buyer experience, and the successful delivery of each home from contract through closing.
Consistent execution, clear communication, and disciplined follow‑up are critical to success.
Location Matters
This is a fully on‑site role in Cedar City. Daily presence at the community is required to effectively manage buyer traffic and represent the development.
Candidates who are committed to the area and comfortable working in a structured, on‑site sales environment tend to perform best and stay long‑term.
Compensation
Commission‑based role structured to reward performance
Limited transition support may be provided during onboarding to assist with initial pipeline development. This support is time‑bound and will conclude based on duration and/or production thresholds
Schedule
Full‑time, on‑site
Evenings and weekends are required based on client demand and scheduled coverage
Benefits
Company‑funded marketing and lead generation
Established product, brand, and sales process
Support from internal team and leadership
This role operates under a real estate brokerage structure. Traditional employee benefits do not apply
Equal Opportunity & Fair Housing
Choice Builders is an equal opportunity employer and complies with all applicable fair housing laws. We are committed to providing equal opportunity in employment and housing without discrimination based on race, color, religion, sex, national origin, disability, familial status, or any other protected status.
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Choice Builders is a veteran-owned, award‑winning custom and semi‑custom home builder based in Cedar City. We are known for craftsmanship, clear communication, and a values‑driven process. Our mission is simple: build homes the right way and deliver a building experience rooted in honesty, integrity, service, results, and personal growth.
As we launch a new residential community, we are adding a Sales Agent to represent the development, follow a structured sales process, and guide buyers from first meeting through closing.
About the Role
This role is centered around Shurtz Canyon, a new 126-home active adult community in Cedar City with a defined product, amenities, and buyer profile.
You will be responsible for representing the community on‑site, executing a structured sales process, and converting qualified prospects into signed purchase agreements.
This is not a transactional role. You will remain engaged with the buyer after contract, maintaining communication, managing expectations, and seeing the process through to closing.
This is a hands‑on, relationship‑driven role. It is ideal for someone who is steady, professional, and confident, with strong ownership of both the sales process and the client experience.
What You'll Do
Daily responsibilities include:
Represent the community on‑site with professionalism and consistency
Manage incoming buyer traffic generated through company marketing efforts
Initiate conversations, qualify prospects, and move opportunities forward
Follow a defined, step‑by‑step sales process from first meeting to contract
Convert qualified prospects into signed purchase agreements
Provide clear guidance so buyers can make informed decisions
Maintain consistent communication with buyers throughout the construction process
Manage expectations and address questions during the build
Execute timely and persistent follow‑up with all prospects
Develop and maintain relationships with local realtors and buyer's agents as an additional source of qualified opportunities
Maintain a consistent and reliable on‑site presence during scheduled hours
Coordinate with internal team members to ensure a clean transition into construction
Ensure all contracts, selections, and expectations are clearly documented
Plan and host community events to attract and nurture prospects
What We're Looking For
Required qualifications:
Active Utah Real Estate License
Willingness to transfer brokerage affiliation to Choice Builders’ brokerage
Strong communication skills, both verbal and written
Professional presence and ability to build trust quickly
Ability to operate independently on‑site with strong accountability and follow‑through
Organized and consistent with follow‑up and process execution
Consistent and disciplined use of CRM for all client activity and follow‑up
Preferred
Experience in new home sales or residential real estate
Experience working with active adult buyers
Familiarity with structured, process‑driven sales environments
Basic understanding of construction or homebuilding
Proven ability to build trust, guide client decisions, and close effectively
Why This Role Matters
Shurtz Canyon represents a significant step forward for Choice Builders as we expand into a community‑based offering alongside our custom work.
This role directly impacts sales performance, buyer experience, and the successful delivery of each home from contract through closing.
Consistent execution, clear communication, and disciplined follow‑up are critical to success.
Location Matters
This is a fully on‑site role in Cedar City. Daily presence at the community is required to effectively manage buyer traffic and represent the development.
Candidates who are committed to the area and comfortable working in a structured, on‑site sales environment tend to perform best and stay long‑term.
Compensation
Commission‑based role structured to reward performance
Limited transition support may be provided during onboarding to assist with initial pipeline development. This support is time‑bound and will conclude based on duration and/or production thresholds
Schedule
Full‑time, on‑site
Evenings and weekends are required based on client demand and scheduled coverage
Benefits
Company‑funded marketing and lead generation
Established product, brand, and sales process
Support from internal team and leadership
This role operates under a real estate brokerage structure. Traditional employee benefits do not apply
Equal Opportunity & Fair Housing
Choice Builders is an equal opportunity employer and complies with all applicable fair housing laws. We are committed to providing equal opportunity in employment and housing without discrimination based on race, color, religion, sex, national origin, disability, familial status, or any other protected status.
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