VP, Product Marketing
Flywire, Boston, MA, United States
Are you ready to trade your job for a journey? Become a FlyMate!
Passion, excitement & global collaboration are all core to what it means to be a FlyMate. At Flywire, we’re on a mission to deliver the world’s most important and complex payments. We use our Flywire Advantage — the combination of our next-gen payments platform, proprietary payment network and vertical specific software, to help our clients get paid, and help their customers pay with ease - no matter where they are in the world.
What more do we need to truly be unstoppable? Perhaps, that is you!
Who we are Flywire is a global payments enablement and software company, founded more than a decade ago to solve high-stakes, high-value payments in higher education. We’ve since scaled into new regions and industry verticals and expanded our product offerings to deliver meaningful value to our clients around the world.
Today we support more than 4,800 clients across the global education, healthcare, travel & B2B industries, with diverse payment methods across 240 countries & territories and more than 140 currencies.
With over 1,200 global FlyMates, representing more than 40 nationalities, and in 12 offices world-wide, we’re looking for FlyMates to join the next stage of our journey as we continue to grow.
The Opportunity Flywire is building a multi-product, global software and payments platform across education, healthcare, travel, and B2B. As our portfolio grows, product marketing becomes a critical lever for clarity, focus, and execution across our go-to-market motion.
We’re hiring a Vice President of Product Marketing to own how our products, partnerships and offerings are positioned, brought to market, and adopted commercially. This role ensures our product strategy translates into clear customer value, strong GTM execution for Sales, and consistent revenue outcomes across verticals and regions.
This is a senior leadership role within the Commercial organization, with direct influence on growth, product success, and Flywire’s long‑term platform strategy.
This role sits at the intersection of Product and Go‑to‑Market, ensuring we are not only building the right products, but translating them into clear value, effective sales motions, and measurable business outcomes. You will have a seat at the executive table where product direction, commercial strategy, and revenue growth are shaped.
What You’ll Own Market Leadership
Define how Flywire’s products and platform win in the market, including positioning that drives preference, messaging that resonates across verticals, and narratives that support premium value
Translate complex platform capabilities into clear, compelling customer outcomes that differentiate Flywire from point solutions and legacy providers
Build and own the story that moves Flywire from a payments provider to a mission‑critical software platform
Ensure all positioning and messaging is grounded in deep customer understanding and validated market insight
Revenue Impact
Own the impact of product marketing on revenue outcomes, including win rates, deal velocity, ACV, and expansion
Act as a driver of commercial performance by ensuring product positioning and value articulation directly support revenue growth
Partner closely with Pricing and Commercial teams to ensure packaging and positioning align to value and support effective monetization
Ensure Sales and Relationship Management teams can clearly articulate ROI and business value for every product in every vertical
Go‑to‑Market Excellence
Own Flywire’s product & partner launches engine end to end, from GTM strategy and readiness to market execution and adoption measurement
Build repeatable frameworks that make launches predictable, scalable, and effective across products and regions
Create tight feedback loops between market performance and product strategy to inform roadmap prioritization and investment decisions
Ensure launches drive measurable adoption and revenue, not just awareness
Voice of Customer and Market Intelligence
Own Flywire’s understanding of customer needs, buying behavior, and value perception across products and verticals
Build and scale a structured voice‑of‑customer program, including win/loss analysis, customer interviews, and field feedback loops
Synthesize insights from Sales, Relationship Management, and customers into clear, actionable recommendations
Act as the company’s point of view on market trends, competitive dynamics, and emerging opportunities
Ensure customer and market insight directly informs product strategy, positioning, and go‑to‑market decisions
Strategic Partnership
Serve as Product’s voice in commercial conversations and Sales’ voice in product conversations, translating between technical capabilities and market needs
Drive alignment across Product, Sales, Marketing, Pricing, and RevOps on what we’re bringing to market, how to position it, and how to win
Bring a strong, evidence‑based point of view to decisions grounded in customer insight, market data, and competitive intelligence
AI‑Driven Product Marketing and GTM Innovation
Define how AI is embedded into Flywire’s product marketing and go‑to‑market workflows
Drive step‑change improvements in speed, quality, and scale through AI‑enabled processes
Leverage AI to enhance messaging, content creation, segmentation, and personalization
Partner with Product and Engineering to ensure Flywire’s AI capabilities are clearly translated into differentiated customer value
Establish product marketing as a leader in modern, AI‑enabled commercial execution across the company
Organizational Leadership
Build and scale a world‑class global product marketing organization with clear ownership across products, platforms, verticals, and regions
Design a team structure that balances global consistency with vertical and regional nuance
Develop leaders who operate independently, think strategically, and deliver results
Establish operating discipline, including priorities, accountability, and metrics, so product marketing functions as a growth engine rather than a service layer
What Success Looks Like
Measurable improvements in sales effectiveness, including win rates, deal size, and sales cycle
Product launches that drive real adoption and revenue
A high‑performing product marketing team with clear ownership and operating rhythm
Consistent voice‑of‑customer insight informing product and go‑to‑market decisions
Product marketing recognized internally as a strategic driver of growth
Clear linkage between product marketing decisions and revenue outcomes
Flywire recognized as a category leader driven by product clarity and market differentiation
Here's what we're looking for
12+ years of experience in product marketing leadership or related GTM leadership roles within B2B SaaS, fintech, or payments‑driven platforms
Proven success building and scaling global, multi‑product product marketing teams
Demonstrated impact on revenue through positioning, launches, and enablement
Deep partnership experience with Product and Sales leadership
Comfort operating in complex, multi‑vertical environments
Your Strengths Commercial and Strategic Leadership
Strategic thinker who anticipates market shifts and competitive dynamics
Commercial mindset with a clear understanding of how positioning drives revenue outcomes
Executive presence with the ability to influence senior leaders and shape decisions
Modern Marketing and AI Mindset
Deep belief that AI will fundamentally reshape how product marketing operates
Proven ability to incorporate AI into workflows to increase speed, quality, and scale
Track record of evolving teams, processes, and output through new technologies
Execution and Leadership
Builder who creates frameworks, processes, and teams that scale
Operator who balances strategy with execution and drives results
Strong storyteller who makes complex products simple and compelling
Your Style
Data‑informed but not paralyzed by analysis
Collaborative, but willing to take a clear point of view
High standards for quality with urgency and bias for action
Coach and multiplier, not a bottleneck
Humble enough to listen, confident enough to lead
Why This Role Matters Product marketing at Flywire is not about supporting the business. It is about shaping it. The leader in this role will directly work with product to influence what we build, how we bring it to market, and how effectively we turn innovation into revenue. You will work closely with the Chief Commercial Officer, Chief Product Officer, Chief Payments Officer, CTP and exec team on decisions that define Flywire’s future. If you are looking for a role where product marketing truly drives the business, this is it.
What We Offer
Competitive compensation
Employee Stock Purchase Plan (ESPP)
Flying Start - Our immersive Global Induction Program (Meet our Execs & Global Teams)
Work with brilliant people that will keep you on your toes, learn more about their journeys by checking out #InsideFlywire on social media
Dynamic & Global Team (we have been collaborating virtually for years!)
Wellbeing Programs (Mental Health, Wellness, Yoga/Pilates/HIIT Classes) with Global FlyMates
Competitive time off including FlyBetter Days to volunteer in your community and Digital Disconnect Days!
Great Talent & Development Programs (Managers Taking Flight – for new or aspiring managers!)
Submit today and get started! We are excited to get to know you! Throughout our process you can expect to meet different FlyMates including the Hiring Manager and other Flymates. Your Talent Acquisition Partner will walk you through the steps and be your “go‑to” person for questions.
Flywire is an equal opportunity employer. With over 40 nationalities across 12 different offices, and diversity and inclusion at the core of our people agenda, we believe our FlyMates are our greatest asset, and we’re excited to watch our unique culture evolve with each new hire.
The US base salary range for this full‑time position is $XXX000-$XXX,000 plus bonus and benefits. Our salary ranges are determined by role, position level, and location. The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and several other factors, including job‑related skills, experience, relevant education and training.
#J-18808-Ljbffr
What more do we need to truly be unstoppable? Perhaps, that is you!
Who we are Flywire is a global payments enablement and software company, founded more than a decade ago to solve high-stakes, high-value payments in higher education. We’ve since scaled into new regions and industry verticals and expanded our product offerings to deliver meaningful value to our clients around the world.
Today we support more than 4,800 clients across the global education, healthcare, travel & B2B industries, with diverse payment methods across 240 countries & territories and more than 140 currencies.
With over 1,200 global FlyMates, representing more than 40 nationalities, and in 12 offices world-wide, we’re looking for FlyMates to join the next stage of our journey as we continue to grow.
The Opportunity Flywire is building a multi-product, global software and payments platform across education, healthcare, travel, and B2B. As our portfolio grows, product marketing becomes a critical lever for clarity, focus, and execution across our go-to-market motion.
We’re hiring a Vice President of Product Marketing to own how our products, partnerships and offerings are positioned, brought to market, and adopted commercially. This role ensures our product strategy translates into clear customer value, strong GTM execution for Sales, and consistent revenue outcomes across verticals and regions.
This is a senior leadership role within the Commercial organization, with direct influence on growth, product success, and Flywire’s long‑term platform strategy.
This role sits at the intersection of Product and Go‑to‑Market, ensuring we are not only building the right products, but translating them into clear value, effective sales motions, and measurable business outcomes. You will have a seat at the executive table where product direction, commercial strategy, and revenue growth are shaped.
What You’ll Own Market Leadership
Define how Flywire’s products and platform win in the market, including positioning that drives preference, messaging that resonates across verticals, and narratives that support premium value
Translate complex platform capabilities into clear, compelling customer outcomes that differentiate Flywire from point solutions and legacy providers
Build and own the story that moves Flywire from a payments provider to a mission‑critical software platform
Ensure all positioning and messaging is grounded in deep customer understanding and validated market insight
Revenue Impact
Own the impact of product marketing on revenue outcomes, including win rates, deal velocity, ACV, and expansion
Act as a driver of commercial performance by ensuring product positioning and value articulation directly support revenue growth
Partner closely with Pricing and Commercial teams to ensure packaging and positioning align to value and support effective monetization
Ensure Sales and Relationship Management teams can clearly articulate ROI and business value for every product in every vertical
Go‑to‑Market Excellence
Own Flywire’s product & partner launches engine end to end, from GTM strategy and readiness to market execution and adoption measurement
Build repeatable frameworks that make launches predictable, scalable, and effective across products and regions
Create tight feedback loops between market performance and product strategy to inform roadmap prioritization and investment decisions
Ensure launches drive measurable adoption and revenue, not just awareness
Voice of Customer and Market Intelligence
Own Flywire’s understanding of customer needs, buying behavior, and value perception across products and verticals
Build and scale a structured voice‑of‑customer program, including win/loss analysis, customer interviews, and field feedback loops
Synthesize insights from Sales, Relationship Management, and customers into clear, actionable recommendations
Act as the company’s point of view on market trends, competitive dynamics, and emerging opportunities
Ensure customer and market insight directly informs product strategy, positioning, and go‑to‑market decisions
Strategic Partnership
Serve as Product’s voice in commercial conversations and Sales’ voice in product conversations, translating between technical capabilities and market needs
Drive alignment across Product, Sales, Marketing, Pricing, and RevOps on what we’re bringing to market, how to position it, and how to win
Bring a strong, evidence‑based point of view to decisions grounded in customer insight, market data, and competitive intelligence
AI‑Driven Product Marketing and GTM Innovation
Define how AI is embedded into Flywire’s product marketing and go‑to‑market workflows
Drive step‑change improvements in speed, quality, and scale through AI‑enabled processes
Leverage AI to enhance messaging, content creation, segmentation, and personalization
Partner with Product and Engineering to ensure Flywire’s AI capabilities are clearly translated into differentiated customer value
Establish product marketing as a leader in modern, AI‑enabled commercial execution across the company
Organizational Leadership
Build and scale a world‑class global product marketing organization with clear ownership across products, platforms, verticals, and regions
Design a team structure that balances global consistency with vertical and regional nuance
Develop leaders who operate independently, think strategically, and deliver results
Establish operating discipline, including priorities, accountability, and metrics, so product marketing functions as a growth engine rather than a service layer
What Success Looks Like
Measurable improvements in sales effectiveness, including win rates, deal size, and sales cycle
Product launches that drive real adoption and revenue
A high‑performing product marketing team with clear ownership and operating rhythm
Consistent voice‑of‑customer insight informing product and go‑to‑market decisions
Product marketing recognized internally as a strategic driver of growth
Clear linkage between product marketing decisions and revenue outcomes
Flywire recognized as a category leader driven by product clarity and market differentiation
Here's what we're looking for
12+ years of experience in product marketing leadership or related GTM leadership roles within B2B SaaS, fintech, or payments‑driven platforms
Proven success building and scaling global, multi‑product product marketing teams
Demonstrated impact on revenue through positioning, launches, and enablement
Deep partnership experience with Product and Sales leadership
Comfort operating in complex, multi‑vertical environments
Your Strengths Commercial and Strategic Leadership
Strategic thinker who anticipates market shifts and competitive dynamics
Commercial mindset with a clear understanding of how positioning drives revenue outcomes
Executive presence with the ability to influence senior leaders and shape decisions
Modern Marketing and AI Mindset
Deep belief that AI will fundamentally reshape how product marketing operates
Proven ability to incorporate AI into workflows to increase speed, quality, and scale
Track record of evolving teams, processes, and output through new technologies
Execution and Leadership
Builder who creates frameworks, processes, and teams that scale
Operator who balances strategy with execution and drives results
Strong storyteller who makes complex products simple and compelling
Your Style
Data‑informed but not paralyzed by analysis
Collaborative, but willing to take a clear point of view
High standards for quality with urgency and bias for action
Coach and multiplier, not a bottleneck
Humble enough to listen, confident enough to lead
Why This Role Matters Product marketing at Flywire is not about supporting the business. It is about shaping it. The leader in this role will directly work with product to influence what we build, how we bring it to market, and how effectively we turn innovation into revenue. You will work closely with the Chief Commercial Officer, Chief Product Officer, Chief Payments Officer, CTP and exec team on decisions that define Flywire’s future. If you are looking for a role where product marketing truly drives the business, this is it.
What We Offer
Competitive compensation
Employee Stock Purchase Plan (ESPP)
Flying Start - Our immersive Global Induction Program (Meet our Execs & Global Teams)
Work with brilliant people that will keep you on your toes, learn more about their journeys by checking out #InsideFlywire on social media
Dynamic & Global Team (we have been collaborating virtually for years!)
Wellbeing Programs (Mental Health, Wellness, Yoga/Pilates/HIIT Classes) with Global FlyMates
Competitive time off including FlyBetter Days to volunteer in your community and Digital Disconnect Days!
Great Talent & Development Programs (Managers Taking Flight – for new or aspiring managers!)
Submit today and get started! We are excited to get to know you! Throughout our process you can expect to meet different FlyMates including the Hiring Manager and other Flymates. Your Talent Acquisition Partner will walk you through the steps and be your “go‑to” person for questions.
Flywire is an equal opportunity employer. With over 40 nationalities across 12 different offices, and diversity and inclusion at the core of our people agenda, we believe our FlyMates are our greatest asset, and we’re excited to watch our unique culture evolve with each new hire.
The US base salary range for this full‑time position is $XXX000-$XXX,000 plus bonus and benefits. Our salary ranges are determined by role, position level, and location. The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and several other factors, including job‑related skills, experience, relevant education and training.
#J-18808-Ljbffr