VP, Product Marketing

Company DescriptionAre you ready to trade your job for a journey? Become a FlyMate!Passion, excitement & global collaboration are all core to what it means to be a FlyMate. At Flywire, we’re on a mission to deliver the world’s most important and complex payments. We use our Flywire Advantage - the combination of our next-gen payments platform, proprietary payment network and vertical specific software, to help our clients get paid, and help their customers pay with ease - no matter where they are in the world.What more do we need to truly be unstoppable? Perhaps, that is you! Who we are: Flywire is a global payments enablement and software company, founded more than a decade ago to solve high-stakes, high-value payments in higher education. We’ve since scaled into new regions and industry verticals and expanded our product offerings to deliver meaningful value to our clients around the world. Today we support more than 4,800 clients across the global education, healthcare, travel & B2B industries, with diverse payment methods across 240 countries & territories and more than 140 currencies.With over 1,200 global FlyMates, representing more than 40 nationalities, and in 12 offices world-wide, we’re looking for FlyMates to join the next stage of our journey as we continue to grow.Job DescriptionJD: https://docs.google.com/document/d/1K43AIk89LargnaG1nvzYC04hrRBNDqFYUSXXjZ98lN0/edit?tab=t.0The Opportunity:Flywire is building a multi-product, global software and payments platform across education, healthcare, travel, and B2B. As our portfolio grows, product marketing becomes a critical lever for clarity, focus, and execution across our go-to-market motion. We’re hiring a Vice President of Product Marketing to own how our products, partnerships and offerings are positioned, brought to market, and adopted commercially. This role ensures our product strategy translates into clear customer value, strong GTM execution for Sales, and consistent revenue outcomes across verticals and regions. This is a senior leadership role within the Commercial organization, with direct influence on growth, product success, and Flywire’s long-term platform strategy. This role sits at the intersection of Product and Go-to-Market, ensuring we are not only building the right products, but translating them into clear value, effective sales motions, and measurable business outcomes. You will have a seat at the executive table where product direction, commercial strategy, and revenue growth are shaped.What You’ll Own Market LeadershipDefine how Flywire’s products and platform win in the market, including positioning that drives preference, messaging that resonates across verticals, and narratives that support premium valueTranslate complex platform capabilities into clear, compelling customer outcomes that differentiate Flywire from point solutions and legacy providersBuild and own the story that moves Flywire from a payments provider to a mission-critical software platformEnsure all positioning and messaging is grounded in deep customer understanding and validated market insightRevenue ImpactOwn the impact of product marketing on revenue outcomes, including win rates, deal velocity, ACV, and expansionAct as a driver of commercial performance by ensuring product positioning and value articulation directly support revenue growthPartner closely with Pricing and Commercial teams to ensure packaging and positioning align to value and support effective monetizationEnsure Sales and Relationship Management teams can clearly articulate ROI and business value for every product in every verticalGo-to-Market ExcellenceOwn Flywire’s product & partner launches engine end to end, from GTM strategy and readiness to market execution and adoption measurementBuild repeatable frameworks that make launches predictable, scalable, and effective across products and regionsCreate tight feedback loops between market performance and product strategy to inform roadmap prioritization and investment decisionsEnsure launches drive measurable adoption and revenue, not just awarenessVoice of Customer and Market IntelligenceOwn Flywire’s understanding of customer needs, buying behavior, and value perception across products and verticalsBuild and scale a structured voice-of-customer program, including win/loss analysis, customer interviews, and field feedback loopsSynthesize insights from Sales, Relationship Management, and customers into clear, actionable recommendationsAct as the company’s point of view on market trends, competitive dynamics, and emerging opportunitiesEnsure customer and market insight directly informs product strategy, positioning, and go-to-market decisionsStrategic PartnershipServe as Product’s voice in commercial conversations and Sales’ voice in product conversations, translating between technical capabilities and market needsDrive alignment across Product, Sales, Marketing, Pricing, and RevOps on what we’re bringing to market, how to position it, and how to winBring a strong, evidence-based point of view to decisions grounded in customer insight, market data, and competitive intelligenceAI-Driven Product Marketing and GTM InnovationDefine how AI is embedded into Flywire’s product marketing and go-to-market workflowsDrive step-change improvements in speed, quality, and scale through AI-enabled processesLeverage AI to enhance messaging, content creation, segmentation, and personalizationPartner with Product and Engineering to ensure Flywire’s AI capabilities are clearly translated into differentiated customer valueEstablish product marketing as a leader in modern, AI-enabled commercial execution across the companyOrganizational LeadershipBuild and scale a world-class global product marketing organization with clear ownership across products, platforms, verticals, and regionsDesign a team structure that balances global consistency with vertical and regional nuanceDevelop leaders who operate independently, think strategically, and deliver resultsEstablish operating discipline, including priorities, accountability, and metrics, so product marketing functions as a growth engine rather than a service layerWhat Success Looks LikeMeasurable improvements in sales effectiveness, including win rates, deal size, and sales cycleProduct launches that drive real adoption and revenueA high-performing product marketing team with clear ownership and operating rhythmConsistent voice-of-customer insight informing product and go-to-market decisionsProduct marketing recognized internally as a strategic driver of growthClear linkage between product marketing decisions and revenue outcomesFlywire recognized as a category leader driven by product clarity and market differentiationQualificationsHere's what we're looking for: 12+ years of experience in product marketing leadership or related GTM leadership roles within B2B SaaS, fintech, or payments-driven platformsProven success building and scaling global, multi-product product marketing teamsDemonstrated impact on revenue through positioning, launches, and enablementDeep partnership experience with Product and Sales leadershipComfort operating in complex, multi-vertical environmentsYour Strengths Commercial and Strategic LeadershipStrategic thinker who anticipates market shifts and competitive dynamicsCommercial mindset with a clear understanding of how positioning drives revenue outcomesExecutive presence with the ability to influence senior leaders and shape decisionsModern Marketing and AI MindsetDeep belief that AI will fundamentally reshape how product marketing operatesProven ability to incorporate AI into workflows to increase speed, quality, and scaleTrack record of evolving teams, processes, and output through new technologiesExecution and LeadershipBuilder who creates frameworks, processes, and teams that scaleOperator who balances strategy with execution and drives resultsStrong storyteller who makes complex products simple and compellingYour StyleData-informed but not paralyzed by analysisCollaborative, but willing to take a clear point of viewHigh standards for quality with urgency and bias for actionCoach and multiplier, not a bottleneckHumble enough to listen, confident enough to leadWhy This Role Matters Product marketing at Flywire is not about supporting the business. It is about shaping it. The leader in this role will directly work with product to influence what we build, how we bring it to market, and how effectively we turn innovation into revenue. You will work closely with the Chief Commercial Officer, Chief Product Officer, Chief Payments Officer, CTP and exec team on decisions that define Flywire’s future. If you are looking for a role where product marketing truly drives the business, this is it.Additional InformationWhat We Offer:Competitive compensationEmployee Stock Purchase Plan (ESPP)Flying Start - Our immersive Global Induction Program (Meet our Execs & Global Teams)Work with brilliant people that will keep you on your toes, learn more about their journeys by checking out #InsideFlywire on social mediaDynamic & Global Team (we have been collaborating virtually for years!)Wellbeing Programs (Mental Health, Wellness, Yoga/Pilates/HIIT Classes) with Global FlyMatesCompetitive time off including FlyBetter Days to volunteer in your community and Digital Disconnect Days!Great Talent & Development Programs (Managers Taking Flight – for new or aspiring managers!)Submit today and get started!We are excited to get to know you! Throughout our process you can expect to meet different FlyMates including the Hiring Manager and other Flymates. Your Talent Acquisition Partner will walk you through the steps and be your “go-to” person for questions.Flywire is an equal opportunity employer. With over 40 nationalities across 12 different offices, and diversity and inclusion at the core of our people agenda, we believe our FlyMates are our greatest asset, and we’re excited to watch our unique culture evolve with each new hire.The US base salary range for this full-time position is $XXX000-$XXX,000 plus bonus and benefits. Our salary ranges are determined by role, position level, and location. The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and several other factors, including job-related skills, experience, relevant education and training. #LI-HybridSummaryType: Full-timeFunction: Customer ServiceExperience level: Mid-Senior LevelIndustry: Financial Services