Brand Manager
Giovanniranausa, Bartlett, IL, United States
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Brand Manager Full Time Bartlett, IL, US
5 days ago Requisition ID: 1147
Salary: $155,000.00 Annually
Purpose of Position Our Brand Manager will support the development and execution of short- and long-term marketing initiatives in the filled pasta category, including new item development, planning and execution, retail channel management, innovation, and brand activation. This role operates in a highly collaborative, fast-paced, and entrepreneurial environment, where success is driven by strong execution, cross-functional partnership, and the ability to influence stakeholders within a centralized decision-making structure.
Key Responsibilities
New Item Development:
Create R&D briefs including product design, pricing and packaging
Create volume forecast for all new item projects
Coordinate & facilitate bi-weekly new item meeting for Retail
Work with cross functional team to bring new items to market:
Support new item development of new US & Canada pasta line extensions
Support the expansion into new pasta categories/formats and brands
Build customer sell in decks for new item projects
Ensure all projects are launched on time
Uncover insights to aid in new item development
Artwork & Physical Packaging Development:
Work with Design on creative briefs
Work with Innovations and Procurement to develop new packaging structures as needed
Assist Sales with new item sell‑in
Attend key customer new item sales presentations as the product expert
Consumer & Shopper Marketing Planning & Execution:
Manage marketing budgets for Pasta Category & New Brands
Work with customers and agencies to build shopper marketing plans and execute on those plans throughout the year
Instore activities:
Lead shelftalk planning & creation across all customers
Lead box talker planning & creation across key customers (i.e. Walmart, Target)
Manage creation & delivery of instore trays, coolers, shelf strips, & shelf dividers across all customers.
Lead instore demos & display planning & execution
Identify & support the development of new tools, agencies, and capabilities for standing out instore and digitally
At home activities:
Lead digital coupon planning & creation for Pasta Category
Lead iBotta offer planning & creation for Walmart for Pasta Category
Lead direct mailer planning with Kroger for Pasta Category
Develop new tools, agencies, and capabilities for being more relevant at home
Online activities:
Lead search ad planning & creation for Pasta Category
Lead banner display ad planning & creation for Pasta Category
Ensure that online content is accurate at all retailers
Social/Digital Content Marketing:
When approved, lead the planning and execution of all social/digital activities (i.e. lasagna or TakeHome)
Measure and track performance of all marketing activities in the Pasta Category
Assortment Mix:
Manage product mix to ensure profitability and strong category velocities
Provide category mix insights and recommendations to sales team
Manage discontinuations
Margin Management:
Constantly look for cost savings that will not impact product quality
Investigate ways to improve pricing and lower customer margin requirementsProvide demand planning, packaging procurement, and ingredient procurement with accurate forecast and help reduce waste cost
Competitive Analysis:
Keep a pulse on competitor’s actions in store through IRI, 84.51, and other data sources
Make leadership aware of new competitive products, pricing, or packaging changes
Be proactive in proposing actions for velocity or distribution improvement
Continuously uncover areas for product quality and communications improvements
Develop new business processes to improve company efficiency and accuracy
Volume planning and achievement:
Build annual volume budgets for the Pasta Category and new brands
Monitor and deliver volume goals
Key Skills & Experience
Bachelor’s degree in marketing or closely related field is required, MBA Preferred
3+ years’ experience in ABM/Brand Management required
Experience with Consumer-Packaged Goods industry required
Ability to manage multiple priorities and bring structure to complex, fast-paced environments
Strong work ethic with a consistent drive to deliver results and meet commitments
Capable of balancing collaboration and assertiveness—able to influence stakeholders while confidently sharing perspectives
Thrives in a hands‑on, entrepreneurial environment with a willingness to roll up sleeves and execute at all levels
Appreciation for and ability to thrive within a family‑owned business culture
Ability to work with a wide variety of individuals inside & outside the organization and maintain regular contact with all stakeholders
Compensation:
Up to $155,000 Annually
About Us:
Rana is an international Company present in over 60 countries, with a turnover close to $1.5 billion. Founded by Giovanni Rana in 1962, the Company has been led for over 35 years by Gian Luca Rana, CEO and pioneer of the internationalization project that has led the Group to become a leader worldwide in the production and marketing of fresh food products (filled and unfilled pasta, gnocchi, sauces and ready meals). Rana focuses its investments in the following areas: the creation of jobs (our workforce doubled in the last five years), the research and development, with the aim of offering Consumers delicious products made of the highest quality ingredients. The Rana Group has always made innovation its strength, both in the technological field (with the registration of dozens of product and process patents) and in communication.
As a family‑owned Company, we are united by strong Values and the aspiration of building a better future for the next generations. Ethics and sustainability are the cornerstones of our sixty‑two years of history, which have made our business healthy and constantly growing. Today, Rana has 8 factories (6 in Europe and 2 in the US) and is a large family of 3,500 People. The engines of our continued success will be innovation, internationalization, passion and constant search for excellence in everything we do.
Rana is committed to providing a workplace of diversity and inclusion. There shall be no discrimination on the basis of age, disability, sex, race, religion or belief, gender reassignment, marriage/civil partnership, pregnancy/maternity, sexual orientation or any other protected characteristic under applicable law. Decisions related to hiring, compensation, training, evaluating performance, or termination are made fairly. We offer a welcoming and inclusive environment and actively promote equality of opportunity for all with the right mix of talent, skills and potential. We welcome all applications from a wide range of candidates and selection for roles will be based on individual merit alone.
NOTICE TO STAFFING FIRMS, AGENCIES AND EMPLOYMENT VENDORS:
Rana Meal Solutions and its affiliates will not accept unsolicited resumes from third-party recruiters without a signed Fee Agreement in place AND before the resume is inputted into our applicant tracking system. Vendor solicitation should be directed to the Human Resource Department directly; as such, firms that circumvent the required compliant process will be barred from submitting candidates. In the absence of a signed fee agreement AND proper resume submission, RMS does not recognize any claim on a candidate by a third party, will consider unsolicited resumes the property of the company and reserves the right to engage and hire those candidates without any financial responsibility to the third-party vendor.
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Brand Manager Full Time Bartlett, IL, US
5 days ago Requisition ID: 1147
Salary: $155,000.00 Annually
Purpose of Position Our Brand Manager will support the development and execution of short- and long-term marketing initiatives in the filled pasta category, including new item development, planning and execution, retail channel management, innovation, and brand activation. This role operates in a highly collaborative, fast-paced, and entrepreneurial environment, where success is driven by strong execution, cross-functional partnership, and the ability to influence stakeholders within a centralized decision-making structure.
Key Responsibilities
New Item Development:
Create R&D briefs including product design, pricing and packaging
Create volume forecast for all new item projects
Coordinate & facilitate bi-weekly new item meeting for Retail
Work with cross functional team to bring new items to market:
Support new item development of new US & Canada pasta line extensions
Support the expansion into new pasta categories/formats and brands
Build customer sell in decks for new item projects
Ensure all projects are launched on time
Uncover insights to aid in new item development
Artwork & Physical Packaging Development:
Work with Design on creative briefs
Work with Innovations and Procurement to develop new packaging structures as needed
Assist Sales with new item sell‑in
Attend key customer new item sales presentations as the product expert
Consumer & Shopper Marketing Planning & Execution:
Manage marketing budgets for Pasta Category & New Brands
Work with customers and agencies to build shopper marketing plans and execute on those plans throughout the year
Instore activities:
Lead shelftalk planning & creation across all customers
Lead box talker planning & creation across key customers (i.e. Walmart, Target)
Manage creation & delivery of instore trays, coolers, shelf strips, & shelf dividers across all customers.
Lead instore demos & display planning & execution
Identify & support the development of new tools, agencies, and capabilities for standing out instore and digitally
At home activities:
Lead digital coupon planning & creation for Pasta Category
Lead iBotta offer planning & creation for Walmart for Pasta Category
Lead direct mailer planning with Kroger for Pasta Category
Develop new tools, agencies, and capabilities for being more relevant at home
Online activities:
Lead search ad planning & creation for Pasta Category
Lead banner display ad planning & creation for Pasta Category
Ensure that online content is accurate at all retailers
Social/Digital Content Marketing:
When approved, lead the planning and execution of all social/digital activities (i.e. lasagna or TakeHome)
Measure and track performance of all marketing activities in the Pasta Category
Assortment Mix:
Manage product mix to ensure profitability and strong category velocities
Provide category mix insights and recommendations to sales team
Manage discontinuations
Margin Management:
Constantly look for cost savings that will not impact product quality
Investigate ways to improve pricing and lower customer margin requirementsProvide demand planning, packaging procurement, and ingredient procurement with accurate forecast and help reduce waste cost
Competitive Analysis:
Keep a pulse on competitor’s actions in store through IRI, 84.51, and other data sources
Make leadership aware of new competitive products, pricing, or packaging changes
Be proactive in proposing actions for velocity or distribution improvement
Continuously uncover areas for product quality and communications improvements
Develop new business processes to improve company efficiency and accuracy
Volume planning and achievement:
Build annual volume budgets for the Pasta Category and new brands
Monitor and deliver volume goals
Key Skills & Experience
Bachelor’s degree in marketing or closely related field is required, MBA Preferred
3+ years’ experience in ABM/Brand Management required
Experience with Consumer-Packaged Goods industry required
Ability to manage multiple priorities and bring structure to complex, fast-paced environments
Strong work ethic with a consistent drive to deliver results and meet commitments
Capable of balancing collaboration and assertiveness—able to influence stakeholders while confidently sharing perspectives
Thrives in a hands‑on, entrepreneurial environment with a willingness to roll up sleeves and execute at all levels
Appreciation for and ability to thrive within a family‑owned business culture
Ability to work with a wide variety of individuals inside & outside the organization and maintain regular contact with all stakeholders
Compensation:
Up to $155,000 Annually
About Us:
Rana is an international Company present in over 60 countries, with a turnover close to $1.5 billion. Founded by Giovanni Rana in 1962, the Company has been led for over 35 years by Gian Luca Rana, CEO and pioneer of the internationalization project that has led the Group to become a leader worldwide in the production and marketing of fresh food products (filled and unfilled pasta, gnocchi, sauces and ready meals). Rana focuses its investments in the following areas: the creation of jobs (our workforce doubled in the last five years), the research and development, with the aim of offering Consumers delicious products made of the highest quality ingredients. The Rana Group has always made innovation its strength, both in the technological field (with the registration of dozens of product and process patents) and in communication.
As a family‑owned Company, we are united by strong Values and the aspiration of building a better future for the next generations. Ethics and sustainability are the cornerstones of our sixty‑two years of history, which have made our business healthy and constantly growing. Today, Rana has 8 factories (6 in Europe and 2 in the US) and is a large family of 3,500 People. The engines of our continued success will be innovation, internationalization, passion and constant search for excellence in everything we do.
Rana is committed to providing a workplace of diversity and inclusion. There shall be no discrimination on the basis of age, disability, sex, race, religion or belief, gender reassignment, marriage/civil partnership, pregnancy/maternity, sexual orientation or any other protected characteristic under applicable law. Decisions related to hiring, compensation, training, evaluating performance, or termination are made fairly. We offer a welcoming and inclusive environment and actively promote equality of opportunity for all with the right mix of talent, skills and potential. We welcome all applications from a wide range of candidates and selection for roles will be based on individual merit alone.
NOTICE TO STAFFING FIRMS, AGENCIES AND EMPLOYMENT VENDORS:
Rana Meal Solutions and its affiliates will not accept unsolicited resumes from third-party recruiters without a signed Fee Agreement in place AND before the resume is inputted into our applicant tracking system. Vendor solicitation should be directed to the Human Resource Department directly; as such, firms that circumvent the required compliant process will be barred from submitting candidates. In the absence of a signed fee agreement AND proper resume submission, RMS does not recognize any claim on a candidate by a third party, will consider unsolicited resumes the property of the company and reserves the right to engage and hire those candidates without any financial responsibility to the third-party vendor.
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