Omnichannel Marketing Manager

Brami is democratizing the Italian “good life” by redefining Italian food for the modern pantry. Founded by Aaron Gatti, a first‑generation Italian American inspired by family roots in Umbria and time in a Michelin‑star kitchen, Brami centers its current product lineup on the ancient lupini bean—a Mediterranean superfood cherished for centuries. We offer two Made‑in‑Italy lines: Italian Protein Pasta (bronze‑die extruded; just two ingredients—premium Italian durum semolina and whole‑milled lupini flour; ~70% more protein, 25% fewer net carbs, and 3× the fiber vs. typical pasta) and snackable lupini beans cured in savory spices. Headquartered in the U.S., Brami is the #1 fastest‑growing pasta brand in the country two years running, available online and in 5,000+ stores nationwide. Responsibilities Retail & Ecommerce Marketing Own the setup, execution, and optimization of retail media programs across key partners (e.g., Amazon, Walmart, Target, Instacart, etc.) Partner with sales and external agencies to align retail media investment with business priorities and promotional calendars Manage PDP (Product Detail Page) maintenance, ensuring accuracy, optimization, and alignment with brand standards across retailers Support category management initiatives, including assortment, content updates, launches, and retail readiness Shopper Insights & Analytics Analyze shopper behavior, campaign performance, and retail metrics to generate actionable insights Develop and maintain reporting dashboards that track performance across retail, ecommerce, and owned channels Translate data into clear recommendations to improve conversion, visibility, and ROI Owned & Digital Channels Update and maintain company website content and functionality, ensuring accuracy, strong UX, and alignment with marketing initiatives Assist in the development and execution of email and SMS marketing campaigns, including segmentation, content coordination, and performance tracking Support integrated omnichannel campaigns that connect retail, ecommerce, and owned channels Cross‑Functional Collaboration Partner closely with Sales, Brand, Creative, and Operations teams to support launches, promotions, and seasonal initiatives Coordinate with external agencies and platform partners to ensure timely execution and best‑in‑class performance Requirements 5+ years of CPG experience, with food or beverage strongly preferred Proven experience managing retail media programs and ecommerce content with key national retail partners Strong understanding of PDP optimization, category management, and shopper marketing Hands‑on experience with analytics, reporting, and performance measurement Experience with pulling, analyzing, and leveraging syndicated data (Nielsen, IRI, etc.) Familiarity with email and SMS marketing platforms and best practices Highly organized, detail‑oriented, and comfortable working in a fast‑paced, growth environment Strong communicator with the ability to translate data into clear insights and action plans #J-18808-Ljbffr