Brand & Advertising Manager
LGBT Great, New York, NY, United States
The Brand & Advertising Manager plays a key supporting role in ensuring the accurate, compliant, and effective execution of Neuberger’s commercial programming spanning paid advertising, integrated campaigns, product promotions, branded content and more across display, video, search, social, paid social, and emerging channels. You will own end-to-end program coordination — from brief intake and media planning through trafficking, live monitoring, agency management, and performance reporting — while also stewarding governance frameworks and cross-functional processes that enable the broader marketing organization to operate with speed and precision.
Responsibilities
Execute the global brand strategy, ensuring alignment with firm priorities, business objectives, and market trends.
Translate strategic goals into integrated campaigns, developing campaign briefs and recommending channel mix and audience targeting across digital, social, sponsorships and offline channels.
Lead and oversee end-to-end campaign setup including trafficking of creative assets (specs, copy, URLs, and tracking parameters) and maintaining trackers covering dates, deliverables, owners, and status.
Partner with the Social Media Coordinator to align paid social assets with the broader media plan.
Creative Assets, Specs & Approvals
Ensure creative files meet platform and ad unit specifications across all channels.
Manage internal review and approval workflows, routing materials through Compliance, Legal, and other stakeholders.
Manage an organized repository of assets, specs, media plans, and campaign documentation.
Campaign Monitoring, Optimization & Performance
Assist in confirming launches, flight dates, budgets, and optimizations.
Ensure appropriate A/B and multivariate testing is applied in campaign design and ongoing optimization.
Support and execute the design and implementation of performance measurement frameworks and targets (e.g., ROMI, MQL/Actionable Insights, CPC), evolving these over time as campaign data matures.
Support actionable next steps based on performance report insights into actionable recommendations.
Agency & Vendor Management
Coordinate with media and creative agency partners on day-to-day campaign execution, providing clear direction, feedback, and timely communication of project objectives.
Reconcile and process invoices and SOWs ensuring billing aligns with approved media plans; flag budget risks and overspend or under-delivery proactively.
Cross-Functional Coordination
Collaborate with Digital Marketing, Marketing Analytics, Product, Channel Marketing, Internal Communications (employee platforms) and External Communications, Content, and Corporate Events teams — as well as external agencies — to ensure programs launch accurately, run smoothly, and are measured effectively.
Support digital and content teams to confirm campaign landing pages, messaging, user journeys, tracking, and tags meet campaign objectives.
Maintain shared documentation including programming calendars, media summaries, and process checklists.
Process, Governance & Best Practices
Ensuring all planning activities adhere to brand standards, regulatory requirements, workflows and internal policies.
Identify and contribute to process refinements that improve the speed, accuracy, and transparency of campaign execution, including enhancements to templates, trackers, and workflows.
Qualifications
Bachelor's degree in marketing, communications, or a related field.
7+ years of experience in paid media, digital marketing, or integrated campaign management.
Financial services experience required; asset management strongly preferred.
Proven track record managing agency relationships and coordinating complex, multi-channel campaigns.
Strong organizational skills with ability to manage multiple campaigns, timelines, and stakeholders simultaneously.
Analytical mindset with experience using campaign performance data to inform recommendations; familiarity with performance metrics.
Experience with project management tools (Monday.com, Airtable, or Workfront) preferred.
This is a hybrid position. Currently, the hybrid work schedule for this position is 3 days in the office. Please understand that the hybrid schedule may be modified or eliminated at any time at Neuberger's discretion.
Neuberger Berman is unable to offer visa sponsorship for this position. Applicants must be authorized to work in the United States without the need for current or future sponsorship.
Compensation Details The salary range for this role is $140,000-$160,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. This range is only applicable for jobs to be performed in the job posting location. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, business sector, performance, shift, travel requirements, sales or revenue-based metrics, market benchmarking data, any collective bargaining agreements, and business or organizational needs. This job is also eligible for a discretionary bonus, which, along with base salary and retirement contributions, is part of our total comprehensive package. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, retirement, life insurance and other benefits to eligible employees.
Neuberger Berman is an equal opportunity employer. The Firm and its affiliates do not discriminate in employment because of race, creed, national origin, religion, age, color, sex, marital status, sexual orientation, gender identity, disability, citizenship status or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact onlineaccommodations@nb.com.
Learn about the Applicant Privacy Notice.
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Responsibilities
Execute the global brand strategy, ensuring alignment with firm priorities, business objectives, and market trends.
Translate strategic goals into integrated campaigns, developing campaign briefs and recommending channel mix and audience targeting across digital, social, sponsorships and offline channels.
Lead and oversee end-to-end campaign setup including trafficking of creative assets (specs, copy, URLs, and tracking parameters) and maintaining trackers covering dates, deliverables, owners, and status.
Partner with the Social Media Coordinator to align paid social assets with the broader media plan.
Creative Assets, Specs & Approvals
Ensure creative files meet platform and ad unit specifications across all channels.
Manage internal review and approval workflows, routing materials through Compliance, Legal, and other stakeholders.
Manage an organized repository of assets, specs, media plans, and campaign documentation.
Campaign Monitoring, Optimization & Performance
Assist in confirming launches, flight dates, budgets, and optimizations.
Ensure appropriate A/B and multivariate testing is applied in campaign design and ongoing optimization.
Support and execute the design and implementation of performance measurement frameworks and targets (e.g., ROMI, MQL/Actionable Insights, CPC), evolving these over time as campaign data matures.
Support actionable next steps based on performance report insights into actionable recommendations.
Agency & Vendor Management
Coordinate with media and creative agency partners on day-to-day campaign execution, providing clear direction, feedback, and timely communication of project objectives.
Reconcile and process invoices and SOWs ensuring billing aligns with approved media plans; flag budget risks and overspend or under-delivery proactively.
Cross-Functional Coordination
Collaborate with Digital Marketing, Marketing Analytics, Product, Channel Marketing, Internal Communications (employee platforms) and External Communications, Content, and Corporate Events teams — as well as external agencies — to ensure programs launch accurately, run smoothly, and are measured effectively.
Support digital and content teams to confirm campaign landing pages, messaging, user journeys, tracking, and tags meet campaign objectives.
Maintain shared documentation including programming calendars, media summaries, and process checklists.
Process, Governance & Best Practices
Ensuring all planning activities adhere to brand standards, regulatory requirements, workflows and internal policies.
Identify and contribute to process refinements that improve the speed, accuracy, and transparency of campaign execution, including enhancements to templates, trackers, and workflows.
Qualifications
Bachelor's degree in marketing, communications, or a related field.
7+ years of experience in paid media, digital marketing, or integrated campaign management.
Financial services experience required; asset management strongly preferred.
Proven track record managing agency relationships and coordinating complex, multi-channel campaigns.
Strong organizational skills with ability to manage multiple campaigns, timelines, and stakeholders simultaneously.
Analytical mindset with experience using campaign performance data to inform recommendations; familiarity with performance metrics.
Experience with project management tools (Monday.com, Airtable, or Workfront) preferred.
This is a hybrid position. Currently, the hybrid work schedule for this position is 3 days in the office. Please understand that the hybrid schedule may be modified or eliminated at any time at Neuberger's discretion.
Neuberger Berman is unable to offer visa sponsorship for this position. Applicants must be authorized to work in the United States without the need for current or future sponsorship.
Compensation Details The salary range for this role is $140,000-$160,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. This range is only applicable for jobs to be performed in the job posting location. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, business sector, performance, shift, travel requirements, sales or revenue-based metrics, market benchmarking data, any collective bargaining agreements, and business or organizational needs. This job is also eligible for a discretionary bonus, which, along with base salary and retirement contributions, is part of our total comprehensive package. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, retirement, life insurance and other benefits to eligible employees.
Neuberger Berman is an equal opportunity employer. The Firm and its affiliates do not discriminate in employment because of race, creed, national origin, religion, age, color, sex, marital status, sexual orientation, gender identity, disability, citizenship status or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact onlineaccommodations@nb.com.
Learn about the Applicant Privacy Notice.
#J-18808-Ljbffr