Brand & Advertising Manager
Neuberger Berman, New York, NY, United States
The Brand & Advertising Manager plays a key supporting role in ensuring the accurate, compliant, and effective execution of Neuberger’s commercial programming spanning paid advertising, integrated campaigns, product promotions, branded content and more across display, video, search, social, paid social, and emerging channels. You will own end-to-end program coordination — from brief intake and media planning through trafficking, live monitoring, agency management, and performance reporting — while also stewarding governance frameworks and cross-functional processes that enable the broader marketing organization to operate with speed and precision.
Responsibilities:
Campaign Setup & Coordination
Execute the global brand strategy, ensuring alignment with firm priorities, business objectives, and market trends.
Translate strategic goals into integrated campaigns, developing campaign briefs and recommending channel mix and audience targeting across digital, social, sponsorships and offline channels
Lead and oversee end-to-end campaign setup including trafficking of creative assets (specs, copy, URLs, and tracking parameters) and maintaining trackers covering dates, deliverables, owners, and status
Partner with the Social Media Coordinator to align paid social assets with the broader media plan
Creative Assets, Specs & Approvals Ensure creative files meet platform and ad unit specifications across all channels
Manage internal review and approval workflows, routing materials through Compliance, Legal, and other stakeholders
Manage an organized repository of assets, specs, media plans, and campaign documentation
Campaign Monitoring, Optimization & Performance Assist in confirming launches, flight dates, budgets, and optimizations
Ensure appropriate A/B and multivariate testing is applied in campaign design and ongoing optimization
]
Support and execute the design and implementation of performance measurement frameworks and targets (e.g., ROMI, MQL/Actionable Insights, CPC), evolving these over time as campaign data matures
Support actionable next steps based on performance reports insights into actionable recommendations
Agency & Vendor Management Coordinate with media and creative agency partners on day-to-day campaign execution, providing clear direction, feedback, and timely communication of project objectives
]
Reconcile and process invoices and SOWs ensuring billing aligns with approved media plans; flag budget risks and overspend or under-delivery proactively
Cross-Functional Coordination Collaborate with Digital Marketing, Marketing Analytics, Product, Channel Marketing, Internal Communications (employee platforms) and External Communications, Content, and Corporate Events teams — as well as external agencies — to ensure programs launch accurately, run smoothly, and are measured effectively
Support digital and content teams to confirm campaign landing pages, messaging, user journeys, tracking, and tags meet campaign objectives
Maintain shared documentation including programming calendars, media summaries, and process checklists
Process, Governance & Best Practices Ensuring all planning activities adhere to brand standards, regulatory requirements, work flows and internal policies
Identify and contribute to process refinements that improve the speed, accuracy, and transparency of campaign execution, including enhancements to templates, trackers, and workflows
Qualifications: Bachelor's degree in marketing, communications, or a related field
7+ years of experience in paid media, digital marketing, or integrated campaign management
Financial services experience required; asset management strongly preferred
Proven track record managing agency relationships and coordinating complex, multi-channel campaigns
Strong organizational skills with ability to manage multiple campaigns, timelines, and stakeholders simultaneously
Analytical mindset with experience using campaign performance data to inform recommendations; familiarity with performance metrics
Experience with project management tools (Monday.com, Airtable, or Workfront) preferred
This is a hybrid position. Currently, the hybrid work schedule for this position is 3 days in the office. Please understand that the hybrid schedule may be modified or eliminated at any time at Neuberger's discretion. Neuberger Berman is unable to offer visa sponsorship for this position. Applicants must be authorized to work in the United States without the need for current or future sponsorship. #LI-DD2 #LI-Hybrid Compensation Details The salary range for this role is $140,000-$160,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. This range is only applicable for jobs to be performed in the job posting location. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, business sector, performance, shift, travel requirements, sales or revenue-based metrics, market benchmarking data, any collective bargaining agreements, and business or organizational needs. This job is also eligible for a discretionary bonus, which, along with base salary and retirement contributions, is part of our total comprehensive package. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, retirement, life insurance and other benefits to eligible employees. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, production, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. Neuberger Berman is an equal
opportunity
employer. The Firm and its affiliates do not discriminate in employment because of race, creed, national origin, religion, age, color, sex, marital status, sexual orientation, gender identity, disability, citizenship status or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact
onlineaccommodations@nb.com
. Learn about the Applicant Privacy Notice (https://www.nb.com/en/global/disclosure-privacy-policy) . Founded in 1939, Neuberger is a private, independent, employee-owned investment manager. From offices in 39 cities worldwide, the firm manages $558 billion in client assets (as of September, 2025) across a range of strategies—including equity, fixed income, quantitative and multi-asset class, private equity and hedge funds—on behalf of institutions, advisors and individual investors globally. Tenured, stable and long-term in focus, the firm has built a diverse team—including 770-plus investment professionals and more than 2,900 employees in total—united in their commitment to delivering client outcomes and investment excellence. It is our people who define our culture and have enabled us to be recognized by
Pensions & Investments
as the first or second "Best Place to Work in Money Management” for last eight consecutive years (firms with 1,000+ employees). Neuberger believes strongly that all employees are entitled to be treated with respect and dignity, and to work in a professional and safe environment. These values are the cornerstone of our firm. We prohibit any form of harassment, whether mental, verbal or physical. We do not tolerate the support of terrorist groups, acts of terrorism, or threats of violence. All who wish to be employed by the firm are expected to uphold these principles. For important disclosures: http://www.nb.com/linkedin
#J-18808-Ljbffr
Translate strategic goals into integrated campaigns, developing campaign briefs and recommending channel mix and audience targeting across digital, social, sponsorships and offline channels
Lead and oversee end-to-end campaign setup including trafficking of creative assets (specs, copy, URLs, and tracking parameters) and maintaining trackers covering dates, deliverables, owners, and status
Partner with the Social Media Coordinator to align paid social assets with the broader media plan
Creative Assets, Specs & Approvals Ensure creative files meet platform and ad unit specifications across all channels
Manage internal review and approval workflows, routing materials through Compliance, Legal, and other stakeholders
Manage an organized repository of assets, specs, media plans, and campaign documentation
Campaign Monitoring, Optimization & Performance Assist in confirming launches, flight dates, budgets, and optimizations
Ensure appropriate A/B and multivariate testing is applied in campaign design and ongoing optimization
]
Support and execute the design and implementation of performance measurement frameworks and targets (e.g., ROMI, MQL/Actionable Insights, CPC), evolving these over time as campaign data matures
Support actionable next steps based on performance reports insights into actionable recommendations
Agency & Vendor Management Coordinate with media and creative agency partners on day-to-day campaign execution, providing clear direction, feedback, and timely communication of project objectives
]
Reconcile and process invoices and SOWs ensuring billing aligns with approved media plans; flag budget risks and overspend or under-delivery proactively
Cross-Functional Coordination Collaborate with Digital Marketing, Marketing Analytics, Product, Channel Marketing, Internal Communications (employee platforms) and External Communications, Content, and Corporate Events teams — as well as external agencies — to ensure programs launch accurately, run smoothly, and are measured effectively
Support digital and content teams to confirm campaign landing pages, messaging, user journeys, tracking, and tags meet campaign objectives
Maintain shared documentation including programming calendars, media summaries, and process checklists
Process, Governance & Best Practices Ensuring all planning activities adhere to brand standards, regulatory requirements, work flows and internal policies
Identify and contribute to process refinements that improve the speed, accuracy, and transparency of campaign execution, including enhancements to templates, trackers, and workflows
Qualifications: Bachelor's degree in marketing, communications, or a related field
7+ years of experience in paid media, digital marketing, or integrated campaign management
Financial services experience required; asset management strongly preferred
Proven track record managing agency relationships and coordinating complex, multi-channel campaigns
Strong organizational skills with ability to manage multiple campaigns, timelines, and stakeholders simultaneously
Analytical mindset with experience using campaign performance data to inform recommendations; familiarity with performance metrics
Experience with project management tools (Monday.com, Airtable, or Workfront) preferred
This is a hybrid position. Currently, the hybrid work schedule for this position is 3 days in the office. Please understand that the hybrid schedule may be modified or eliminated at any time at Neuberger's discretion. Neuberger Berman is unable to offer visa sponsorship for this position. Applicants must be authorized to work in the United States without the need for current or future sponsorship. #LI-DD2 #LI-Hybrid Compensation Details The salary range for this role is $140,000-$160,000. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. This range is only applicable for jobs to be performed in the job posting location. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, business sector, performance, shift, travel requirements, sales or revenue-based metrics, market benchmarking data, any collective bargaining agreements, and business or organizational needs. This job is also eligible for a discretionary bonus, which, along with base salary and retirement contributions, is part of our total comprehensive package. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, retirement, life insurance and other benefits to eligible employees. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, production, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. Neuberger Berman is an equal
opportunity
employer. The Firm and its affiliates do not discriminate in employment because of race, creed, national origin, religion, age, color, sex, marital status, sexual orientation, gender identity, disability, citizenship status or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact
onlineaccommodations@nb.com
. Learn about the Applicant Privacy Notice (https://www.nb.com/en/global/disclosure-privacy-policy) . Founded in 1939, Neuberger is a private, independent, employee-owned investment manager. From offices in 39 cities worldwide, the firm manages $558 billion in client assets (as of September, 2025) across a range of strategies—including equity, fixed income, quantitative and multi-asset class, private equity and hedge funds—on behalf of institutions, advisors and individual investors globally. Tenured, stable and long-term in focus, the firm has built a diverse team—including 770-plus investment professionals and more than 2,900 employees in total—united in their commitment to delivering client outcomes and investment excellence. It is our people who define our culture and have enabled us to be recognized by
Pensions & Investments
as the first or second "Best Place to Work in Money Management” for last eight consecutive years (firms with 1,000+ employees). Neuberger believes strongly that all employees are entitled to be treated with respect and dignity, and to work in a professional and safe environment. These values are the cornerstone of our firm. We prohibit any form of harassment, whether mental, verbal or physical. We do not tolerate the support of terrorist groups, acts of terrorism, or threats of violence. All who wish to be employed by the firm are expected to uphold these principles. For important disclosures: http://www.nb.com/linkedin
#J-18808-Ljbffr