ENTERTAINMENT ADVERTISING SPECIALIST
Adweek, Charles Town, WV, United States
WE LOVE OUR WORK.
SUMMARY: The Entertainment Advertising Specialist supports the corporate live entertainment team by managing marketing timelines, coordinating creative assets from agencies, and distributing standardized marketing plans to property teams.
This role ensures that event announcements, campaign launches, and promotional strategies are executed consistently and on schedule across multiple properties. The Specialist serves as thecentral pointof organization between booking agencies, corporate leadership, and on-property marketing teams.
PRINCIPAL DUTIES AND RESPONSIBILITIES: Announcement & Timeline Management
Develop andmaintainannouncement timelines for all corporate bookings
Coordinate internal approvals prior to public announcements
Ensure all properties adhere to any embargo dates and artist marketing requirements
Track key milestones includingannounce, on-sale, promotional launches, and media drops
Agency Asset Coordination
Request and collect approved artist assets from agencies (photos, logos, video, copy points, social tags, etc.)
Ensure all materials meet brand standards and contractual requirements
Organize and distribute asset packages to property marketing teams
Maintain centralized archive of show materials and approvals
Marketing Plan Development & Distribution
Assistin building standardized marketing plans for each event
Provide property teams with clear promotional direction including:
Target audiences
Mediamix recommendations
Promotional cadence
Social messaging guidance
VIP or experiential callouts
Ensure alignment between corporate strategy and local execution
Cross-Property Coordination
Serve as liaison between corporate entertainment and property marketing teams
Host or support recurring planning calls related to upcoming announcements
Monitor execution milestones and confirm launch readiness across properties
Identifygaps or risks and elevate appropriately
Campaign Tracking & Reporting
Track announce performance and marketing launch compliance
Compile weekly status updates across markets
Support post-event marketing recaps
Maintain master marketing calendar for all properties
BRING US YOUR BEST. QUALIFICATION REQUIREMENTS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or abilityrequired. Reasonableaccommodationmay be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.
Bachelor’s degree (B.A./B.S.) from four-year college or university in marketing,communicationsor related area; experience in multiple communication channels including direct mail, e-mail, and social media; or equivalent combination of education and experience.
Experience in live entertainment a plus
Must have excellent verbal, written, and interpersonal skills.
Must have technicalproficiencyand knowledge in Microsoft applications (Word, Excel,Teamsand Outlook)
Strong client interface and presentation skillspreferred.
Must have the ability to interact with guests,staffand colleagues and resolve problems and conflicts in a diplomatic and tactful manner.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and thegeneral public.
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, andpercentand to draw and interpret bar graphs.
SUPERVISORY RESPONSIBILITIES This position has no supervisory responsibility.
LANGUAGE SKILLS Ability to read and interpret documents in English, such as safety rules,operatingand maintenance instructions and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in in English may also berequired.
REASONING ABILITY Ability to applycommonsenseunderstanding to carry out instructionsfurnishedin written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
CERTIFICATES, LICENSES, REGISTRATIONS Employeemust be able to qualify for licenses and permits required by federal,stateand local regulations.
PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonableaccommodationmay be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employeeis regularly required tostand and use hands to finger, handle, or feel objects, tools, or controls. The employeefrequentlyis required toreach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision, color vision, and peripheral vision.
The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 30 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.
WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.Reasonableaccommodationmay be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually very loud.
Employees could be exposed to an environment containing unrestricted second-hand tobacco smoke.
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SUMMARY: The Entertainment Advertising Specialist supports the corporate live entertainment team by managing marketing timelines, coordinating creative assets from agencies, and distributing standardized marketing plans to property teams.
This role ensures that event announcements, campaign launches, and promotional strategies are executed consistently and on schedule across multiple properties. The Specialist serves as thecentral pointof organization between booking agencies, corporate leadership, and on-property marketing teams.
PRINCIPAL DUTIES AND RESPONSIBILITIES: Announcement & Timeline Management
Develop andmaintainannouncement timelines for all corporate bookings
Coordinate internal approvals prior to public announcements
Ensure all properties adhere to any embargo dates and artist marketing requirements
Track key milestones includingannounce, on-sale, promotional launches, and media drops
Agency Asset Coordination
Request and collect approved artist assets from agencies (photos, logos, video, copy points, social tags, etc.)
Ensure all materials meet brand standards and contractual requirements
Organize and distribute asset packages to property marketing teams
Maintain centralized archive of show materials and approvals
Marketing Plan Development & Distribution
Assistin building standardized marketing plans for each event
Provide property teams with clear promotional direction including:
Target audiences
Mediamix recommendations
Promotional cadence
Social messaging guidance
VIP or experiential callouts
Ensure alignment between corporate strategy and local execution
Cross-Property Coordination
Serve as liaison between corporate entertainment and property marketing teams
Host or support recurring planning calls related to upcoming announcements
Monitor execution milestones and confirm launch readiness across properties
Identifygaps or risks and elevate appropriately
Campaign Tracking & Reporting
Track announce performance and marketing launch compliance
Compile weekly status updates across markets
Support post-event marketing recaps
Maintain master marketing calendar for all properties
BRING US YOUR BEST. QUALIFICATION REQUIREMENTS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or abilityrequired. Reasonableaccommodationmay be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.
Bachelor’s degree (B.A./B.S.) from four-year college or university in marketing,communicationsor related area; experience in multiple communication channels including direct mail, e-mail, and social media; or equivalent combination of education and experience.
Experience in live entertainment a plus
Must have excellent verbal, written, and interpersonal skills.
Must have technicalproficiencyand knowledge in Microsoft applications (Word, Excel,Teamsand Outlook)
Strong client interface and presentation skillspreferred.
Must have the ability to interact with guests,staffand colleagues and resolve problems and conflicts in a diplomatic and tactful manner.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and thegeneral public.
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, andpercentand to draw and interpret bar graphs.
SUPERVISORY RESPONSIBILITIES This position has no supervisory responsibility.
LANGUAGE SKILLS Ability to read and interpret documents in English, such as safety rules,operatingand maintenance instructions and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in in English may also berequired.
REASONING ABILITY Ability to applycommonsenseunderstanding to carry out instructionsfurnishedin written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
CERTIFICATES, LICENSES, REGISTRATIONS Employeemust be able to qualify for licenses and permits required by federal,stateand local regulations.
PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonableaccommodationmay be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employeeis regularly required tostand and use hands to finger, handle, or feel objects, tools, or controls. The employeefrequentlyis required toreach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision, color vision, and peripheral vision.
The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 30 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.
WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.Reasonableaccommodationmay be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually very loud.
Employees could be exposed to an environment containing unrestricted second-hand tobacco smoke.
#J-18808-Ljbffr