Digital Campaign Manager – Illini Media Group Illini Media Group
Saga Communications, Champaign, IL, United States
Pay: $49,828.85 – $70,000.00 per year
Job description:
Digital Campaign Manager
The Digital Campaign Manager is the control center for all digital advertising execution at Illini Media Group. This role ensures that every PPC, Targeted Display, and Social Media campaign moves through a clear, disciplined process, from order intake to execution, optimization, and performance storytelling. This is not a “build ads all day” role. It’s an ownership role. The right person loves clarity, thrives on coordination, and takes pride in making complex systems feel calm, organized, and predictable. What You’ll Own (Not Just Support)
Single Intake & Quality Control
Serve as the single point of intake for all digital advertising orders Review every order for completeness, clarity, and alignment with goals Ensure budgets, timelines, assets, and expectations are clearly defined before execution Push back (politely and confidently) when something isn’t ready You prevent problems instead of cleaning them up later.
Assignment & Coordination
Assign approved orders to the appropriate specialists: PPC, Targeted Display, Social Media Act as the central hub between sales, managers, and specialists Field questions, changes, and follow-ups so specialists can stay focused on execution Specialists execute. You orchestrate.
Campaign Oversight & Optimization
Monitor live campaigns to ensure they launch on time and perform as expected Collaborate with specialists on optimizations and adjustments Step in directly when needed to improve performance or resolve issues Maintain confidence and control even when multiple campaigns are moving at once You’re not panicked by moving parts – you organize them.
Reporting & Performance Storytelling
Translate campaign data into clear, understandable insights Support managers and sales teams with performance context and talking points Help turn numbers into stories that explain what worked, what didn’t, and what’s next You make data useful, not intimidating.
This role is ideal for someone who: Naturally thinks in systems and processes Is calm, organized, and unflappable when things get busy Enjoys being the connector between people and teams Is comfortable saying “not yet” or “we need more info first” Takes pride in being dependable and trusted Prefers ownership over spotlight Likes things done right, not just fast If you secretly enjoy checklists, workflows, and clean handoffs… this role will feel like home. What This Role Is Not
Not a high-volume ad builder role Not a reactive support position Not a sales role Not a place for chaos, freelancing, or “winging it” This role brings order, clarity, and consistency to digital advertising execution. Experience That Helps (But Isn’t Everything)
Experience with PPC, display, or paid social advertising Comfort working with performance data and dashboards Experience coordinating between sales and technical teams Agency, or digital advertising background is a plus We care more about how you think and work than where you’ve worked. How Success Is Measured
Orders are complete before execution Campaigns launch on time Specialists stay focused and productive Sales teams feel supported, not confused Managers trust the process Clients get clear performance stories When this role is done well, everything feels smoother, even when volume increases. Final Reality Check
Creating order from chaos Being the steady hand others rely on Owning outcomes instead of tasks You’ll thrive here. If you prefer constant adrenaline, loose structure, or skipping steps… this role will feel frustrating. Job Type: Full-time Benefits: 401(k) Dental insurance Flexible spending account Health insurance Health savings account Life insurance Paid time off Vision insurance Work Location: In person To submit your application, click the ‘APPLY FOR JOB’ button below or send your resume and a cover letter to: julrey@illinimediagroup.com Illini Media Group is an Equal Employment Opportunity employer.
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The Digital Campaign Manager is the control center for all digital advertising execution at Illini Media Group. This role ensures that every PPC, Targeted Display, and Social Media campaign moves through a clear, disciplined process, from order intake to execution, optimization, and performance storytelling. This is not a “build ads all day” role. It’s an ownership role. The right person loves clarity, thrives on coordination, and takes pride in making complex systems feel calm, organized, and predictable. What You’ll Own (Not Just Support)
Single Intake & Quality Control
Serve as the single point of intake for all digital advertising orders Review every order for completeness, clarity, and alignment with goals Ensure budgets, timelines, assets, and expectations are clearly defined before execution Push back (politely and confidently) when something isn’t ready You prevent problems instead of cleaning them up later.
Assignment & Coordination
Assign approved orders to the appropriate specialists: PPC, Targeted Display, Social Media Act as the central hub between sales, managers, and specialists Field questions, changes, and follow-ups so specialists can stay focused on execution Specialists execute. You orchestrate.
Campaign Oversight & Optimization
Monitor live campaigns to ensure they launch on time and perform as expected Collaborate with specialists on optimizations and adjustments Step in directly when needed to improve performance or resolve issues Maintain confidence and control even when multiple campaigns are moving at once You’re not panicked by moving parts – you organize them.
Reporting & Performance Storytelling
Translate campaign data into clear, understandable insights Support managers and sales teams with performance context and talking points Help turn numbers into stories that explain what worked, what didn’t, and what’s next You make data useful, not intimidating.
This role is ideal for someone who: Naturally thinks in systems and processes Is calm, organized, and unflappable when things get busy Enjoys being the connector between people and teams Is comfortable saying “not yet” or “we need more info first” Takes pride in being dependable and trusted Prefers ownership over spotlight Likes things done right, not just fast If you secretly enjoy checklists, workflows, and clean handoffs… this role will feel like home. What This Role Is Not
Not a high-volume ad builder role Not a reactive support position Not a sales role Not a place for chaos, freelancing, or “winging it” This role brings order, clarity, and consistency to digital advertising execution. Experience That Helps (But Isn’t Everything)
Experience with PPC, display, or paid social advertising Comfort working with performance data and dashboards Experience coordinating between sales and technical teams Agency, or digital advertising background is a plus We care more about how you think and work than where you’ve worked. How Success Is Measured
Orders are complete before execution Campaigns launch on time Specialists stay focused and productive Sales teams feel supported, not confused Managers trust the process Clients get clear performance stories When this role is done well, everything feels smoother, even when volume increases. Final Reality Check
Creating order from chaos Being the steady hand others rely on Owning outcomes instead of tasks You’ll thrive here. If you prefer constant adrenaline, loose structure, or skipping steps… this role will feel frustrating. Job Type: Full-time Benefits: 401(k) Dental insurance Flexible spending account Health insurance Health savings account Life insurance Paid time off Vision insurance Work Location: In person To submit your application, click the ‘APPLY FOR JOB’ button below or send your resume and a cover letter to: julrey@illinimediagroup.com Illini Media Group is an Equal Employment Opportunity employer.
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