Engagement Marketing Strategy Senior Associate
JPMorgan Chase & Co., Columbus, OH, United States
The Engagement marketing team is responsible for developing customer engagement strategies throughout the customer lifecycle. We are seeking to expand our team with a talented marketing associate who will help build customer engagement strategies to increase retention, financial health, and digital adoption while deepening customer relationships across the Consumer Bank and delighting our customers throughout their journey. This Senior Marketing Associate role will support the Youth and Family Banking customer segments with a focus on delivering advice, convenience and security to our customers.
As an Engagement Marketing Strategy Senior Associate in Consumer Bank, you will support the Youth and Family Banking customer segments with a focus on delivering advice, convenience and security to our customers through engagement strategies designed to increase retention, financial health, and digital adoption. You will build impactful customer engagement strategies to drive retention.
Job responsibilities
Works across the engagement team to help identify opportunities to improve the customer experience, drive innovation and deliver business results for the Youth and Family Banking customer segments
Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives across the customer lifecycle
Contribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channels
Partner with Digital, Marketing, Product, and Sales organizations with key focus on segment-specific needs
Develop test and learn agenda by working across the cross-functional team
Recommend solutions and testing plans to improve customer experience, focused on removing customer pain points and roadblocks specific to the Youth and Family Banking customer segments
Partner with Analytics team to build robust performance score card to continually evaluate and optimize program objectives and results
Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation
Required qualifications, capabilities and skills:
4 year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management
4+ years of marketing experience with proven track record in direct-to-consumer or digital marketing strategy, innovation and customer experience
Knowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display media
Financial services industry experience
Develops strong partnerships; leads through collaboration; recognized as a team player
Proven ability to take initiative, influence others, and achieve results
Skilled and comfortable at working in a highly matrixed organization
Strong analytical, problem solving and planning skills
Can manage multiple projects simultaneously within tight deadlines
Comfortable with continuously changing priorities
Excellent written and verbal presentation skills and proficiency in Microsoft PowerPoint and Excel
Preferred qualifications, capabilities and skills:
Is highly curious and never settles for good enough
Is data driven and analytical, while also being a creative thinker
Is focused on how marketing drives quantifiable business results and customer focused
Is vigorous in their management of details and financials and eager to roll up sleeves to set strategic direction
Loves testing, learning, and taking calculated risks and likes to build from ground up
Is able to focus on the big picture, considering impacts outside their given initiatives
Has expertise across all communication channels, including web, mobile, email, and paid/display media
#J-18808-Ljbffr
As an Engagement Marketing Strategy Senior Associate in Consumer Bank, you will support the Youth and Family Banking customer segments with a focus on delivering advice, convenience and security to our customers through engagement strategies designed to increase retention, financial health, and digital adoption. You will build impactful customer engagement strategies to drive retention.
Job responsibilities
Works across the engagement team to help identify opportunities to improve the customer experience, drive innovation and deliver business results for the Youth and Family Banking customer segments
Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives across the customer lifecycle
Contribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channels
Partner with Digital, Marketing, Product, and Sales organizations with key focus on segment-specific needs
Develop test and learn agenda by working across the cross-functional team
Recommend solutions and testing plans to improve customer experience, focused on removing customer pain points and roadblocks specific to the Youth and Family Banking customer segments
Partner with Analytics team to build robust performance score card to continually evaluate and optimize program objectives and results
Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation
Required qualifications, capabilities and skills:
4 year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management
4+ years of marketing experience with proven track record in direct-to-consumer or digital marketing strategy, innovation and customer experience
Knowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display media
Financial services industry experience
Develops strong partnerships; leads through collaboration; recognized as a team player
Proven ability to take initiative, influence others, and achieve results
Skilled and comfortable at working in a highly matrixed organization
Strong analytical, problem solving and planning skills
Can manage multiple projects simultaneously within tight deadlines
Comfortable with continuously changing priorities
Excellent written and verbal presentation skills and proficiency in Microsoft PowerPoint and Excel
Preferred qualifications, capabilities and skills:
Is highly curious and never settles for good enough
Is data driven and analytical, while also being a creative thinker
Is focused on how marketing drives quantifiable business results and customer focused
Is vigorous in their management of details and financials and eager to roll up sleeves to set strategic direction
Loves testing, learning, and taking calculated risks and likes to build from ground up
Is able to focus on the big picture, considering impacts outside their given initiatives
Has expertise across all communication channels, including web, mobile, email, and paid/display media
#J-18808-Ljbffr