Engagement Marketing Strategy Senior Associate
JPMorganChase, Columbus, OH, United States
Job Description
The Engagement marketing team is responsible for developing customer engagement strategies throughout the customer lifecycle. We are seeking to expand our team with a talented marketing associate who will help build customer engagement strategies to increase retention, financial health, and digital adoption while deepening customer relationships across the Consumer Bank and delighting our customers throughout their journey. The Senior Marketing Associate role will support the Youth and Family Banking customer segments with a focus on delivering advice, convenience and security to our customers.
As an Engagement Marketing Strategy Senior Associate in Consumer Bank, you will support the Youth and Family Banking customer segments with a focus on delivering advice, convenience and security to our customers through engagement strategies designed to increase retention, financial health, and digital adoption. You will build impactful customer engagement strategies to drive retention.
Job Responsibilities
Works across the engagement team to help identify opportunities to improve the customer experience, drive innovation and deliver business results for the Youth and Family Banking customer segments.
Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives across the customer lifecycle.
Contribute to the engagement strategy utilizing omni‑channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channels.
Partner with Digital, Marketing, Product, and Sales organizations with key focus on segment‑specific needs.
Develop test and learn agenda by working across the cross‑functional team.
Recommend solutions and testing plans to improve customer experience, focused on removing customer pain points and roadblocks specific to the Youth and Family Banking customer segments.
Partner with Analytics team to build robust performance score card to continually evaluate and optimise program objectives and results.
Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation.
Required Qualifications, Capabilities & Skills
4‑year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management.
4+ years of marketing experience with proven track record in direct‑to‑consumer or digital marketing strategy, innovation and customer experience.
Knowledge across all communication channels including web, email, SMS, push notifications, in‑app messaging, and paid/display media.
Financial services industry experience.
Develops strong partnerships; leads through collaboration; recognised as a team player.
Proven ability to take initiative, influence others, and achieve results.
Skilled and comfortable at working in a highly matrixed organisation.
Strong analytical, problem‑solving and planning skills.
Can manage multiple projects simultaneously within tight deadlines.
Comfortable with continuously changing priorities.
Excellent written and verbal presentation skills and proficiency in Microsoft PowerPoint and Excel.
Preferred Qualifications, Capabilities & Skills
Is highly curious and never settles for good enough.
Is data driven and analytical, while also being a creative thinker.
Is focused on how marketing drives quantifiable business results and customer‑focused.
Is vigorous in their management of details and financials and eager to roll up sleeves to set strategic direction.
Loves testing, learning, and taking calculated risks and likes to build from ground up.
Is able to focus on the big picture, considering impacts outside their given initiatives.
Has expertise across all communication channels, including web, mobile, email, and paid/display media.
About Us Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission‑based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programmes to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on‑site health and wellness centres, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognise that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About The Team Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most‑used digital solutions – all while ranking first in customer satisfaction. We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.
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As an Engagement Marketing Strategy Senior Associate in Consumer Bank, you will support the Youth and Family Banking customer segments with a focus on delivering advice, convenience and security to our customers through engagement strategies designed to increase retention, financial health, and digital adoption. You will build impactful customer engagement strategies to drive retention.
Job Responsibilities
Works across the engagement team to help identify opportunities to improve the customer experience, drive innovation and deliver business results for the Youth and Family Banking customer segments.
Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives across the customer lifecycle.
Contribute to the engagement strategy utilizing omni‑channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channels.
Partner with Digital, Marketing, Product, and Sales organizations with key focus on segment‑specific needs.
Develop test and learn agenda by working across the cross‑functional team.
Recommend solutions and testing plans to improve customer experience, focused on removing customer pain points and roadblocks specific to the Youth and Family Banking customer segments.
Partner with Analytics team to build robust performance score card to continually evaluate and optimise program objectives and results.
Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation.
Required Qualifications, Capabilities & Skills
4‑year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management.
4+ years of marketing experience with proven track record in direct‑to‑consumer or digital marketing strategy, innovation and customer experience.
Knowledge across all communication channels including web, email, SMS, push notifications, in‑app messaging, and paid/display media.
Financial services industry experience.
Develops strong partnerships; leads through collaboration; recognised as a team player.
Proven ability to take initiative, influence others, and achieve results.
Skilled and comfortable at working in a highly matrixed organisation.
Strong analytical, problem‑solving and planning skills.
Can manage multiple projects simultaneously within tight deadlines.
Comfortable with continuously changing priorities.
Excellent written and verbal presentation skills and proficiency in Microsoft PowerPoint and Excel.
Preferred Qualifications, Capabilities & Skills
Is highly curious and never settles for good enough.
Is data driven and analytical, while also being a creative thinker.
Is focused on how marketing drives quantifiable business results and customer‑focused.
Is vigorous in their management of details and financials and eager to roll up sleeves to set strategic direction.
Loves testing, learning, and taking calculated risks and likes to build from ground up.
Is able to focus on the big picture, considering impacts outside their given initiatives.
Has expertise across all communication channels, including web, mobile, email, and paid/display media.
About Us Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission‑based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programmes to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on‑site health and wellness centres, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognise that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About The Team Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most‑used digital solutions – all while ranking first in customer satisfaction. We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.
#J-18808-Ljbffr