Brand Ambassador-Borealis Cannabis
Shangrila Dispensaries, Norwalk, CT, United States
Brand Ambassador - Borealis Cannabis
Location:
Connecticut (Statewide Coverage) Employment Type:
Part-Time, Full-Time, or Contract Reports To:
Director of Wholesale
Join Shangri-La At Shangri-La, we are building more than a cannabis company-we are building a culture, a community, and a movement. Through our brands Borealis Cannabis, Asteroid, and LOUD, we are focused on delivering high-quality products, creating memorable experiences, and driving meaningful connections at every touchpoint.
As we continue to grow across Connecticut, we are looking for energetic, driven individuals who thrive in fast-paced environments and are passionate about cannabis, culture, and customer experience.
Our Story Shangri-La is a multi-state cannabis operator focused on retail, cultivation, and manufacturing. Our brands are built on quality, consistency, and connection-designed to resonate both in-store and beyond.
We believe the most powerful marketing happens at the point of interaction-inside dispensaries, during conversations, and through authentic engagement. That's where this role comes in.
About the Role The Brand Ambassador is a frontline, execution-focused role responsible for bringing our brands to life inside dispensaries across Connecticut. This position is designed to drive real impact at the point of sale by engaging directly with consumers, supporting retail teams, and increasing brand visibility through in-store presence.
This role combines sales support, experiential marketing, and content creation, making it ideal for someone who is both people-driven and creatively inclined.
Key Responsibilities In-Store Activations & Retail Support
Execute scheduled pop-ups, vendor days, and launch activations (2-4 hours per event)
Engage directly with consumers to educate, recommend, and influence purchasing decisions
Support budtenders with product knowledge, key selling points, and brand positioning
Maintain a professional presence aligned with retail partner expectations
Ensure all in-store activities comply with Connecticut cannabis regulations
Follow up on audit points before, during, and after activations
Event Support
Assist with larger brand events and activations
Support customer engagement, product education, and overall experience
Represent the brand in high-visibility environments
Content Creation & Social Support
Capture high-quality photo and video content during activations
Record at least one compliant video per dispensary visit
Submit all content within 24 hours of each activation
Post approved content to personal social channels when requested (tagging brand and retail partner)
Adhere to all content and compliance guidelines
Retail Intelligence & Feedback
Gather feedback from budtenders, store leadership, and consumers
Identify competitive activity, pricing trends, and merchandising opportunities
Report insights to the Wholesale Marketing Coordinator after each activation
Compliance & Professional Standards
Adhere to all state and local cannabis regulations
Maintain professionalism in all retail and public-facing environments
Meet all scheduling, reporting, and communication expectations
Identity & Presentation Brand Ambassadors are an extension of the brand. This role requires a premium, polished, and professional presence paired with a high-energy, culture-forward personality.
Confident, personable, and engaging
Strong communicator with the ability to influence purchasing decisions
Socially fluent and comfortable on camera
Reliable, adaptable, and execution-focused
Time Allocation
60% In-store activations and vendor days
20% Content capture and submission
10% Event support
10% Reporting and communication
Performance & Accountability This role is evaluated quarterly based on:
Number of activations completed
Quality and consistency of content
Retail partner feedback
Compliance and professionalism
Overall reliability
High performers will be prioritized for additional hours, incentives, and growth opportunities.
Additional Incentives:
Performance-based bonuses tied to execution and impact
Opportunities for expanded responsibilities and event participation
Required Qualifications
Must be 21+ and eligible to work in the cannabis industry
Strong interpersonal and communication skills
Comfortable engaging with both retail staff and consumers
Ability to capture photo and video content via mobile device
Reliable transportation and willingness to travel statewide
Strong organizational skills and accountability
Preferred Qualifications
Experience in cannabis, CPG, beverage, or retail marketing
Familiarity with dispensary operations and budtender engagement
On-camera confidence and social media fluency
Experience supporting events or in-store activations
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Connecticut (Statewide Coverage) Employment Type:
Part-Time, Full-Time, or Contract Reports To:
Director of Wholesale
Join Shangri-La At Shangri-La, we are building more than a cannabis company-we are building a culture, a community, and a movement. Through our brands Borealis Cannabis, Asteroid, and LOUD, we are focused on delivering high-quality products, creating memorable experiences, and driving meaningful connections at every touchpoint.
As we continue to grow across Connecticut, we are looking for energetic, driven individuals who thrive in fast-paced environments and are passionate about cannabis, culture, and customer experience.
Our Story Shangri-La is a multi-state cannabis operator focused on retail, cultivation, and manufacturing. Our brands are built on quality, consistency, and connection-designed to resonate both in-store and beyond.
We believe the most powerful marketing happens at the point of interaction-inside dispensaries, during conversations, and through authentic engagement. That's where this role comes in.
About the Role The Brand Ambassador is a frontline, execution-focused role responsible for bringing our brands to life inside dispensaries across Connecticut. This position is designed to drive real impact at the point of sale by engaging directly with consumers, supporting retail teams, and increasing brand visibility through in-store presence.
This role combines sales support, experiential marketing, and content creation, making it ideal for someone who is both people-driven and creatively inclined.
Key Responsibilities In-Store Activations & Retail Support
Execute scheduled pop-ups, vendor days, and launch activations (2-4 hours per event)
Engage directly with consumers to educate, recommend, and influence purchasing decisions
Support budtenders with product knowledge, key selling points, and brand positioning
Maintain a professional presence aligned with retail partner expectations
Ensure all in-store activities comply with Connecticut cannabis regulations
Follow up on audit points before, during, and after activations
Event Support
Assist with larger brand events and activations
Support customer engagement, product education, and overall experience
Represent the brand in high-visibility environments
Content Creation & Social Support
Capture high-quality photo and video content during activations
Record at least one compliant video per dispensary visit
Submit all content within 24 hours of each activation
Post approved content to personal social channels when requested (tagging brand and retail partner)
Adhere to all content and compliance guidelines
Retail Intelligence & Feedback
Gather feedback from budtenders, store leadership, and consumers
Identify competitive activity, pricing trends, and merchandising opportunities
Report insights to the Wholesale Marketing Coordinator after each activation
Compliance & Professional Standards
Adhere to all state and local cannabis regulations
Maintain professionalism in all retail and public-facing environments
Meet all scheduling, reporting, and communication expectations
Identity & Presentation Brand Ambassadors are an extension of the brand. This role requires a premium, polished, and professional presence paired with a high-energy, culture-forward personality.
Confident, personable, and engaging
Strong communicator with the ability to influence purchasing decisions
Socially fluent and comfortable on camera
Reliable, adaptable, and execution-focused
Time Allocation
60% In-store activations and vendor days
20% Content capture and submission
10% Event support
10% Reporting and communication
Performance & Accountability This role is evaluated quarterly based on:
Number of activations completed
Quality and consistency of content
Retail partner feedback
Compliance and professionalism
Overall reliability
High performers will be prioritized for additional hours, incentives, and growth opportunities.
Additional Incentives:
Performance-based bonuses tied to execution and impact
Opportunities for expanded responsibilities and event participation
Required Qualifications
Must be 21+ and eligible to work in the cannabis industry
Strong interpersonal and communication skills
Comfortable engaging with both retail staff and consumers
Ability to capture photo and video content via mobile device
Reliable transportation and willingness to travel statewide
Strong organizational skills and accountability
Preferred Qualifications
Experience in cannabis, CPG, beverage, or retail marketing
Familiarity with dispensary operations and budtender engagement
On-camera confidence and social media fluency
Experience supporting events or in-store activations
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