Social Media Coordinator
Professional Bull Riders, Fort Worth, TX, United States
PBR Overview
PBR is the world’s premier bull riding organization. More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, and Canada. In 2022, PBR launched the nationally televised PBR Teams league—eight teams of the world’s best bull riders competing for a new championship expanding to 10 teams in 2024—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
Role and What You’ll Do We are seeking an entry‑level, creative and enthusiastic social media coordinator to join our team. As a social media coordinator, you will play a crucial role in managing the PBR social media presence, implementing engaging strategies, and staying up-to-date with current trends across all platforms.
Role is an in‑office position – must be located in Fort Worth or willing to relocate at own expense.
Produce engaging content for the day‑to‑day needs across various PBR, Ridepass, and other associated accounts’ social media platforms including Facebook, Instagram, Twitter, TikTok, and YouTube.
Create sharp, entertaining copy that encourages engagement and builds an online community with PBR fans.
Cover PBR events on‑site and remotely, capturing, clipping and posting content in real‑time.
Uphold the voice and tone of the PBR that speaks to the target audience.
Monitor, react and leverage real‑time trends and current events and relate them to the PBR brand.
Assist in the ideation, planning, execution, and reporting of social content on all platforms.
Aide in programming channel‑specific strategies while maintaining knowledge and expertise across all social platforms.
Monitor, recognize and implement ongoing improvements to workflow and output of each channel.
Assist in managing social content calendar and programming grid.
Provide social listening and response to the communities and fans of the social channels.
Track, evaluate and interpret weekly and monthly performance analytics.
Provide general office task assistance, including the creation of necessary calendars, recaps, reports, spreadsheets, creative requests, etc.
You Have These
1 year experience in social media in a professional setting
Professional sports team, entertainment property or brand – preferred
General understanding of how all social platforms (Facebook, Twitter, Instagram, Tiktok, Snapchat and other emerging platforms) and their communities work
Proficient in Adobe Creative Suite
Ability to prioritize multiple tasks in a fast‑paced environment
Ability to work independently, be self‑directed and demonstrate initiative
Strong organizational skills, time management skills and attention to detail required
Strong copywriting skills
Strong team mentality and ability to work collaboratively with others
Exhibit good judgment and decision‑making skills
Willingness to work a flexible schedule including nights and weekends and be on‑call as necessary based on changing priorities of the department
Strong visual eye with regards to the creation of graphics and selection of images for social publishing
Strong writing and communication skills
Exceptional attention to detail and organizational skills
Ability to meet deadlines in a fast‑paced, dynamic environment
Willingness to cover and travel to PBR events as needed
TKO EEO Statement TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non‑discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non‑discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.
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Role and What You’ll Do We are seeking an entry‑level, creative and enthusiastic social media coordinator to join our team. As a social media coordinator, you will play a crucial role in managing the PBR social media presence, implementing engaging strategies, and staying up-to-date with current trends across all platforms.
Role is an in‑office position – must be located in Fort Worth or willing to relocate at own expense.
Produce engaging content for the day‑to‑day needs across various PBR, Ridepass, and other associated accounts’ social media platforms including Facebook, Instagram, Twitter, TikTok, and YouTube.
Create sharp, entertaining copy that encourages engagement and builds an online community with PBR fans.
Cover PBR events on‑site and remotely, capturing, clipping and posting content in real‑time.
Uphold the voice and tone of the PBR that speaks to the target audience.
Monitor, react and leverage real‑time trends and current events and relate them to the PBR brand.
Assist in the ideation, planning, execution, and reporting of social content on all platforms.
Aide in programming channel‑specific strategies while maintaining knowledge and expertise across all social platforms.
Monitor, recognize and implement ongoing improvements to workflow and output of each channel.
Assist in managing social content calendar and programming grid.
Provide social listening and response to the communities and fans of the social channels.
Track, evaluate and interpret weekly and monthly performance analytics.
Provide general office task assistance, including the creation of necessary calendars, recaps, reports, spreadsheets, creative requests, etc.
You Have These
1 year experience in social media in a professional setting
Professional sports team, entertainment property or brand – preferred
General understanding of how all social platforms (Facebook, Twitter, Instagram, Tiktok, Snapchat and other emerging platforms) and their communities work
Proficient in Adobe Creative Suite
Ability to prioritize multiple tasks in a fast‑paced environment
Ability to work independently, be self‑directed and demonstrate initiative
Strong organizational skills, time management skills and attention to detail required
Strong copywriting skills
Strong team mentality and ability to work collaboratively with others
Exhibit good judgment and decision‑making skills
Willingness to work a flexible schedule including nights and weekends and be on‑call as necessary based on changing priorities of the department
Strong visual eye with regards to the creation of graphics and selection of images for social publishing
Strong writing and communication skills
Exceptional attention to detail and organizational skills
Ability to meet deadlines in a fast‑paced, dynamic environment
Willingness to cover and travel to PBR events as needed
TKO EEO Statement TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non‑discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non‑discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.
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