Digital Marketing Email Specialist
Delaware North, Buffalo, NY, United States
The opportunity
Delaware North is hiring a full-time Digital Marketing Email Specialist to join our team at our global headquarters in Buffalo, New York. As a Digital Marketing Email Specialist, you will be responsible for owning the execution and optimization of email marketing campaigns for assigned stakeholder groups. If you want a fast-paced role where collaboration and hard work are rewarded, apply now
Pay Minimum – Anticipated Maximum Base Salary: $62,354 – $69,700 / year
In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/.
What we offer At Delaware North, we care about our team members’ personal and professional journeys. These are just some of the benefits we offer:
Medical, dental, and vision insurance
401(k) with up to 4% company match
Annual performance bonus based on level, as well as individual, company, and location performance
Paid vacation days and holidays
Paid parental bonding leave
Tuition and/or professional certification reimbursement
Generous friends-and-family discounts at many of our hotels and resorts
What will you do?
Partner with marketing, creative, and business stakeholders to define goals and messaging
Lead creation, execution, and deployment of promotional and lifecycle email campaigns.
Manage email calendars and act as project manager for assigned email initiatives
Develop and maintain audience segments and targeting strategies
Design, execute, and analyze A/B and multivariate tests
Produce performance reports and translate results into optimization recommendations
Document learnings, testing outcomes, and best practices
Contribute to SOP development, maintenance, and compliance
More about you
Bachelor’s degree in marketing, communications, or related field preferred
Minimum of 3 years of experience in email or CRM marketing
Hands-on experience with Salesforce Marketing Cloud or comparable ESPs
Working knowledge of HTML and email rendering best practices
Strong AMPScript and SQL skills
Strong analytical, problem-solving, presentation, and communication skills
Experience managing multiple projects simultaneously
Shift details M-F
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Pay Minimum – Anticipated Maximum Base Salary: $62,354 – $69,700 / year
In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/.
What we offer At Delaware North, we care about our team members’ personal and professional journeys. These are just some of the benefits we offer:
Medical, dental, and vision insurance
401(k) with up to 4% company match
Annual performance bonus based on level, as well as individual, company, and location performance
Paid vacation days and holidays
Paid parental bonding leave
Tuition and/or professional certification reimbursement
Generous friends-and-family discounts at many of our hotels and resorts
What will you do?
Partner with marketing, creative, and business stakeholders to define goals and messaging
Lead creation, execution, and deployment of promotional and lifecycle email campaigns.
Manage email calendars and act as project manager for assigned email initiatives
Develop and maintain audience segments and targeting strategies
Design, execute, and analyze A/B and multivariate tests
Produce performance reports and translate results into optimization recommendations
Document learnings, testing outcomes, and best practices
Contribute to SOP development, maintenance, and compliance
More about you
Bachelor’s degree in marketing, communications, or related field preferred
Minimum of 3 years of experience in email or CRM marketing
Hands-on experience with Salesforce Marketing Cloud or comparable ESPs
Working knowledge of HTML and email rendering best practices
Strong AMPScript and SQL skills
Strong analytical, problem-solving, presentation, and communication skills
Experience managing multiple projects simultaneously
Shift details M-F
#J-18808-Ljbffr