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Marketing and Brand Coordinator

Harborside Heating & Cooling LLC., Pembroke, MA, United States


Content & Social Media (Primary Focus) Create daily content for Facebook, Instagram, and other social platforms

Capture photos and short videos at job sites, in the shop, and around the community

Post and manage:

Reels / short videos

Stories

Feed posts

Follow brand guidelines and keep content professional, local, and authentic

Digital & Local Marketing Assist with Meta (Facebook/Instagram) campaigns:

Boosted posts

Local lead ads

Simple retargeting

Monitor basic performance metrics (leads, engagement, reach)

Support local promotions (Valpak, seasonal offers, Mass Save campaigns)

Community & Brand Support Help maintain a consistent brand presence online and locally

Assist with:

Reviews and testimonials

Community outreach ideas

In‑house promotions

Coordinate with management on upcoming offers and campaigns

Optional Support (Secondary) Light phone coverage when needed:

Answer incoming calls

Schedule service appointments

Follow up on online leads

Basic admin support related to marketing efforts

What We’re Looking For

Strong communication skills (written & verbal)

Comfortable using a smartphone for photo/video content

Familiar with social media platforms (especially Instagram & Facebook)

Organized, dependable, and self‑motivated

Willing to learn and take direction

Professional and respectful in all settings (customers’ homes, job sites, office)

Bonus (not required)

Marketing, communications, or business coursework

Experience with Canva, Meta Business Suite, or basic video editing

Interest in home services, trades, or local business marketing

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