Digital Marketing Specialist I
Vertosoft LLC, Leesburg, VA, United States
Description
Location:
Leesburg, VA (Hybrid) Department:
Marketing Reports To:
Government Marketing Manager FLSA Status:
Exempt
About the Role Vertosoft is seeking a proactive, detail-oriented Digital Marketing Specialist to support and execute digital marketing initiatives across our growing portfolio of technology partners.
In this role, you will collaborate with marketing and sales teams to plan, execute, and optimize digital campaigns that drive brand awareness, engagement, and demand generation within the public sector. This is an excellent opportunity for an early-career marketing professional to gain hands‑on experience across multiple digital channels in a fast‑paced, growth-focused environment.
What You'll Do Digital Campaign Execution
Plan and execute integrated digital marketing campaigns across web, email, social media, and digital advertising channels
Support campaign setup, deployment, and optimization to improve performance and engagement
Ensure campaigns align with marketing objectives and target audience needs
Content Development & Management
Create and manage digital content for website, email, and social media platforms
Develop promotional assets aligned with brand voice and partner messaging
Support design and content creation using tools such as Canva or Adobe Creative Suite
Website & SEO Optimization
Update and maintain website content to ensure accuracy and alignment with campaigns
Support search engine optimization (SEO) and answer engine optimization (AEO) efforts to improve visibility and traffic
Assist in optimizing content for performance and user engagement
Email Marketing & Automation
Support development and execution of email marketing campaigns
Assist with audience segmentation, scheduling, and performance tracking
Maintain email marketing best practices and data quality
Sales Alignment & Support
Collaborate with sales teams to develop content and campaigns that support go-to-market initiatives
Contribute to lead generation efforts through digital campaign support
Performance Tracking & Reporting
Monitor and report on digital marketing performance, including website traffic, engagement, and campaign results
Provide insights and recommendations to improve campaign effectiveness
Market Research & Insights
Research industry trends, competitor activity, and audience behavior
Apply insights to improve campaign strategy and positioning
What Success Looks Like
Timely and accurate execution of digital campaigns
Growth in website traffic, engagement, and lead generation
High-quality, on-brand content across digital channels
Clear and actionable performance reporting
Strong collaboration with marketing and sales teams
What We're Looking For Required Qualifications
Bachelor’s degree in Marketing, Communications, Media Arts & Design, or related field
0–2 years of relevant experience (internships included)
Strong written and verbal communication skills
Ability to manage multiple projects and deadlines
Strong attention to detail and organization
Preferred Qualifications
Familiarity with digital marketing platforms (e.g., marketing automation, analytics tools, social media platforms)
Experience with content creation tools (e.g., Canva, Adobe Creative Suite)
Basic understanding of SEO/AEO and digital performance metrics
Interest in technology or public sector (B2G) marketing
What You'll Gain
Hands‑on experience executing integrated digital marketing campaigns
Exposure to public sector technology marketing and partner ecosystems
Opportunities to take ownership of campaigns and contribute to pipeline growth
A collaborative, fast‑paced team environment
Career growth within a rapidly expanding organization
Compensation & Benefits
Competitive base salary
Comprehensive medical, dental, and vision benefits
401(k) with company match
Paid Time Off (PTO) and federal holidays
Hybrid work environment
About Vertosoft Vertosoft is a small business dedicated to accelerating the adoption of innovative technology within Government. With deep expertise across the government acquisition lifecycle, we simplify how public sector customers access cutting‑edge solutions.
We combine the agility of a small business with the professionalism and reach of a larger organization. Our team values integrity, adaptability, collaboration, and delivering meaningful results for our partners and customers.
Vertosoft is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status, or any other characteristic protected by law.
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Location:
Leesburg, VA (Hybrid) Department:
Marketing Reports To:
Government Marketing Manager FLSA Status:
Exempt
About the Role Vertosoft is seeking a proactive, detail-oriented Digital Marketing Specialist to support and execute digital marketing initiatives across our growing portfolio of technology partners.
In this role, you will collaborate with marketing and sales teams to plan, execute, and optimize digital campaigns that drive brand awareness, engagement, and demand generation within the public sector. This is an excellent opportunity for an early-career marketing professional to gain hands‑on experience across multiple digital channels in a fast‑paced, growth-focused environment.
What You'll Do Digital Campaign Execution
Plan and execute integrated digital marketing campaigns across web, email, social media, and digital advertising channels
Support campaign setup, deployment, and optimization to improve performance and engagement
Ensure campaigns align with marketing objectives and target audience needs
Content Development & Management
Create and manage digital content for website, email, and social media platforms
Develop promotional assets aligned with brand voice and partner messaging
Support design and content creation using tools such as Canva or Adobe Creative Suite
Website & SEO Optimization
Update and maintain website content to ensure accuracy and alignment with campaigns
Support search engine optimization (SEO) and answer engine optimization (AEO) efforts to improve visibility and traffic
Assist in optimizing content for performance and user engagement
Email Marketing & Automation
Support development and execution of email marketing campaigns
Assist with audience segmentation, scheduling, and performance tracking
Maintain email marketing best practices and data quality
Sales Alignment & Support
Collaborate with sales teams to develop content and campaigns that support go-to-market initiatives
Contribute to lead generation efforts through digital campaign support
Performance Tracking & Reporting
Monitor and report on digital marketing performance, including website traffic, engagement, and campaign results
Provide insights and recommendations to improve campaign effectiveness
Market Research & Insights
Research industry trends, competitor activity, and audience behavior
Apply insights to improve campaign strategy and positioning
What Success Looks Like
Timely and accurate execution of digital campaigns
Growth in website traffic, engagement, and lead generation
High-quality, on-brand content across digital channels
Clear and actionable performance reporting
Strong collaboration with marketing and sales teams
What We're Looking For Required Qualifications
Bachelor’s degree in Marketing, Communications, Media Arts & Design, or related field
0–2 years of relevant experience (internships included)
Strong written and verbal communication skills
Ability to manage multiple projects and deadlines
Strong attention to detail and organization
Preferred Qualifications
Familiarity with digital marketing platforms (e.g., marketing automation, analytics tools, social media platforms)
Experience with content creation tools (e.g., Canva, Adobe Creative Suite)
Basic understanding of SEO/AEO and digital performance metrics
Interest in technology or public sector (B2G) marketing
What You'll Gain
Hands‑on experience executing integrated digital marketing campaigns
Exposure to public sector technology marketing and partner ecosystems
Opportunities to take ownership of campaigns and contribute to pipeline growth
A collaborative, fast‑paced team environment
Career growth within a rapidly expanding organization
Compensation & Benefits
Competitive base salary
Comprehensive medical, dental, and vision benefits
401(k) with company match
Paid Time Off (PTO) and federal holidays
Hybrid work environment
About Vertosoft Vertosoft is a small business dedicated to accelerating the adoption of innovative technology within Government. With deep expertise across the government acquisition lifecycle, we simplify how public sector customers access cutting‑edge solutions.
We combine the agility of a small business with the professionalism and reach of a larger organization. Our team values integrity, adaptability, collaboration, and delivering meaningful results for our partners and customers.
Vertosoft is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status, or any other characteristic protected by law.
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