Manager of Sales Training & Programs
Empower Brands, Richmond, VA, United States
Job Title : Manager of Sales Training & Programs
Reports To : Director, Franchise Operations
Travel : up to 30% of the time to franchise offices
OVERVIEW Archadeck is seeking a highly motivated and experienced Manager of Sales Training & Programs to join our team. This person will play a pivotal role in shaping and empowering the future of our franchise network by providing expert-level sales training and coaching. As a Manager of Sales Training & Programs, you will leverage your deep understanding of residential project selling and your passion for mentoring others to build, refine, and teach the art of sales across our entire Archadeck franchise system.
This role will be divided into two key responsibilities: approximately 65% of your time will be dedicated to training, coaching, and supporting new franchisees and salespeople in existing offices, and 35% of your time will focus on the development of sales programs and providing one-on-one coaching for the broader franchise system.
KEY RESPONSIBILITIES
Sales Training and Coaching (65%)
Franchisee Training: Conduct in-person, hands‑on sales training for new franchisees during their onboarding process at the Richmond office, including teaching the Archadeck sales methodology (inquiry call, initial visit, recommendation visit, overcoming objections, closing techniques, leveraging the contract, asking for referrals, securing online reviews and testimonials).
Sales Team Coaching: Support existing franchise offices by traveling up to 30% of the time, conducting in-person ride‑alongs, role‑playing scenarios, and providing real‑time feedback on sales performance.
Assist in Onboarding New Salespeople: Guide and mentor new salespeople by helping them understand the intricacies of Archadeck's sales process, including the sales cycle, pricing, relationship building, and customer service excellence.
Sales Performance: Observe, evaluate, and provide constructive feedback to salespeople and franchisees on their sales strategies, and identify areas for improvement.
Sales Support: Provide ongoing assistance and coaching for franchisees and salespeople, helping them adjust sales strategies based on market conditions, customer feedback, and performance goals.
Train the Trainer: Educate franchisee owners and their teams on best practices for coaching and mentoring their own salespeople, ensuring a consistent sales process across the system.
Sales Program Development and Coaching (35%)
Sales Program Creation: Design and implement sales training programs for the Archadeck franchise system, including online and in‑person content that is scalable, practical, and impactful.
Sales Tools and Resources: Evolve current sales aids, scripts, role‑playing exercises, and other tools to enhance sales effectiveness.
Continuous Improvement: Regularly assess and update training materials and sales processes based on feedback, emerging industry trends, and overall system performance.
Sales Academy Vision: Lead efforts to create and eventually establish a full‑fledged Sales Academy for Archadeck, ensuring a structured, long‑term training environment.
Sales Funnel Ownership / Conversion KPI of the System
Sales Funnel Management: Own the sales funnel process for the Archadeck franchise system, ensuring lead generation to deal closure are optimized.
Pipeline Monitoring: Regularly review franchisee sales funnels, providing insight and recommendations for improvements and ensuring sales goals are met or exceeded.
Data‑Driven Decisions: Use data and performance metrics to inform training and coaching strategies, identifying strengths and opportunities across the system.
REQUIRED SKILLS & QUALIFICATIONS
Sales Experience: Proven success in residential project selling with a strong understanding of sales cycles, lead generation, prospecting, and closing (at least 5 years in high‑ticket, project‑based sales).
Training & Coaching Expertise: Minimum of 3 years of experience in training, coaching, or mentoring sales teams within a franchise or multi‑location organization.
Exceptional Communication Skills: Strong verbal and written communication abilities, able to teach, motivate, and inspire through clear, actionable feedback.
Sales Process Mastery: Deep knowledge of inquiry handling, objection resolution, closing strategies, relationship building, and customer retention.
Adaptable and Results‑Driven: Ability to assess personalities and adapt coaching techniques to ensure success; focus on hitting sales goals and maximizing franchisee performance.
Leadership & Influence: Inspire and lead by example, fostering trust and building relationships with franchisees, sales teams, and leadership.
Travel Flexibility: Willingness to travel up to 30% of the time for in‑person training and coaching nationwide.
Technology Proficiency: Familiarity with CRM systems and sales training software; ability to develop and deliver digital training materials.
Bachelor's Degree: A degree in business, sales, or related field is preferred but not required with equivalent experience.
WHO WE ARE Empower Brands was founded in 2022 as the result of the integration of Lynx Franchising and Outdoor Living Brands. We encompass ten industry‑leading brands across commercial and residential services: JAN‑PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Koala Insulation, Wallaby Windows, Superior Fence and Rail, Bumble Roofing and Canopy Lawn Care. Empower aims to provide customers with top‑quality products and services while delivering unwavering support and empowerment to franchise owners across our portfolio.
NOTE This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job‑related instructions and to perform any other job‑related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.
EMPLOYER EQUAL OPPORTUNITY STATEMENT Empower Brands is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Empower Brands makes hiring decisions solely based on qualifications, merit, and business needs at the time.
Disability Statement Disabilities include, but are not limited to:
Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder (e.g., lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS)
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement (e.g., burns, wounds, accidents, congenital disorders)
Epilepsy or other seizure disorder
Gastrointestinal disorders (e.g., Crohn's Disease, irritable bowel syndrome)
Intellectual or developmental disability
Mental health conditions (e.g., depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD)
Missing limbs or partially missing limbs
Mobility impairment (e.g., wheelchair, scooter, walker, leg brace(s))
Nervous system condition (e.g., migraine headaches, Parkinson’s disease, multiple sclerosis)
Neurodivergence (e.g., ADHD, autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities)
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions (e.g., tuberculosis, asthma, emphysema)
Short stature (dwarfism)
Traumatic brain injury
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Reports To : Director, Franchise Operations
Travel : up to 30% of the time to franchise offices
OVERVIEW Archadeck is seeking a highly motivated and experienced Manager of Sales Training & Programs to join our team. This person will play a pivotal role in shaping and empowering the future of our franchise network by providing expert-level sales training and coaching. As a Manager of Sales Training & Programs, you will leverage your deep understanding of residential project selling and your passion for mentoring others to build, refine, and teach the art of sales across our entire Archadeck franchise system.
This role will be divided into two key responsibilities: approximately 65% of your time will be dedicated to training, coaching, and supporting new franchisees and salespeople in existing offices, and 35% of your time will focus on the development of sales programs and providing one-on-one coaching for the broader franchise system.
KEY RESPONSIBILITIES
Sales Training and Coaching (65%)
Franchisee Training: Conduct in-person, hands‑on sales training for new franchisees during their onboarding process at the Richmond office, including teaching the Archadeck sales methodology (inquiry call, initial visit, recommendation visit, overcoming objections, closing techniques, leveraging the contract, asking for referrals, securing online reviews and testimonials).
Sales Team Coaching: Support existing franchise offices by traveling up to 30% of the time, conducting in-person ride‑alongs, role‑playing scenarios, and providing real‑time feedback on sales performance.
Assist in Onboarding New Salespeople: Guide and mentor new salespeople by helping them understand the intricacies of Archadeck's sales process, including the sales cycle, pricing, relationship building, and customer service excellence.
Sales Performance: Observe, evaluate, and provide constructive feedback to salespeople and franchisees on their sales strategies, and identify areas for improvement.
Sales Support: Provide ongoing assistance and coaching for franchisees and salespeople, helping them adjust sales strategies based on market conditions, customer feedback, and performance goals.
Train the Trainer: Educate franchisee owners and their teams on best practices for coaching and mentoring their own salespeople, ensuring a consistent sales process across the system.
Sales Program Development and Coaching (35%)
Sales Program Creation: Design and implement sales training programs for the Archadeck franchise system, including online and in‑person content that is scalable, practical, and impactful.
Sales Tools and Resources: Evolve current sales aids, scripts, role‑playing exercises, and other tools to enhance sales effectiveness.
Continuous Improvement: Regularly assess and update training materials and sales processes based on feedback, emerging industry trends, and overall system performance.
Sales Academy Vision: Lead efforts to create and eventually establish a full‑fledged Sales Academy for Archadeck, ensuring a structured, long‑term training environment.
Sales Funnel Ownership / Conversion KPI of the System
Sales Funnel Management: Own the sales funnel process for the Archadeck franchise system, ensuring lead generation to deal closure are optimized.
Pipeline Monitoring: Regularly review franchisee sales funnels, providing insight and recommendations for improvements and ensuring sales goals are met or exceeded.
Data‑Driven Decisions: Use data and performance metrics to inform training and coaching strategies, identifying strengths and opportunities across the system.
REQUIRED SKILLS & QUALIFICATIONS
Sales Experience: Proven success in residential project selling with a strong understanding of sales cycles, lead generation, prospecting, and closing (at least 5 years in high‑ticket, project‑based sales).
Training & Coaching Expertise: Minimum of 3 years of experience in training, coaching, or mentoring sales teams within a franchise or multi‑location organization.
Exceptional Communication Skills: Strong verbal and written communication abilities, able to teach, motivate, and inspire through clear, actionable feedback.
Sales Process Mastery: Deep knowledge of inquiry handling, objection resolution, closing strategies, relationship building, and customer retention.
Adaptable and Results‑Driven: Ability to assess personalities and adapt coaching techniques to ensure success; focus on hitting sales goals and maximizing franchisee performance.
Leadership & Influence: Inspire and lead by example, fostering trust and building relationships with franchisees, sales teams, and leadership.
Travel Flexibility: Willingness to travel up to 30% of the time for in‑person training and coaching nationwide.
Technology Proficiency: Familiarity with CRM systems and sales training software; ability to develop and deliver digital training materials.
Bachelor's Degree: A degree in business, sales, or related field is preferred but not required with equivalent experience.
WHO WE ARE Empower Brands was founded in 2022 as the result of the integration of Lynx Franchising and Outdoor Living Brands. We encompass ten industry‑leading brands across commercial and residential services: JAN‑PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Koala Insulation, Wallaby Windows, Superior Fence and Rail, Bumble Roofing and Canopy Lawn Care. Empower aims to provide customers with top‑quality products and services while delivering unwavering support and empowerment to franchise owners across our portfolio.
NOTE This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job‑related instructions and to perform any other job‑related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.
EMPLOYER EQUAL OPPORTUNITY STATEMENT Empower Brands is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Empower Brands makes hiring decisions solely based on qualifications, merit, and business needs at the time.
Disability Statement Disabilities include, but are not limited to:
Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder (e.g., lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS)
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement (e.g., burns, wounds, accidents, congenital disorders)
Epilepsy or other seizure disorder
Gastrointestinal disorders (e.g., Crohn's Disease, irritable bowel syndrome)
Intellectual or developmental disability
Mental health conditions (e.g., depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD)
Missing limbs or partially missing limbs
Mobility impairment (e.g., wheelchair, scooter, walker, leg brace(s))
Nervous system condition (e.g., migraine headaches, Parkinson’s disease, multiple sclerosis)
Neurodivergence (e.g., ADHD, autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities)
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions (e.g., tuberculosis, asthma, emphysema)
Short stature (dwarfism)
Traumatic brain injury
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