Manager, Brand Management
Whirlpool Corporation, Chicago, IL, United States
Requisition ID: 69961
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
The team you will be a part of The Brand Management team promotes and maintains the brand image at local, national or international levels. Coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand. Develops associated advertising campaigns for the brand.
This role in summary Whirlpool Corporation is seeking a Manager, Brand Management to join WoW Studios, our internal marketing agency. WoW Studios is transforming how we connect with consumers through bold creativity, digital innovation, and seamless storytelling. We power iconic brands like JennAir, KitchenAid, Whirlpool, Maytag, and Amana, driving best-in-class marketing experiences across every touchpoint.
As a Manager, Program Management, you’ll play a key role in delivering best-in-class execution for brand-led full funnel campaigns and high‑impact product launch activations. You’ll serve as the connective tissue between cross‑functional teams, creative talent, and brand leadership, ensuring marketing programs are strategically aligned, efficiently managed, and flawlessly delivered across channels.
Your responsibilities will include
Program Execution:
Lead the end-to-end development and execution of brand CCI campaigns and product launch activations across multiple brands and channels.
Stakeholder Liaison:
Serve as the primary WoW Studios point of contact for cross-functional partners, ensuring alignment, transparency, and momentum throughout the project lifecycle.
Strategic Planning:
Translate business goals and brand positioning into actionable marketing programs with clear scopes, timelines, deliverables, and KPIs.
Social Process Innovation:
Partner with content creators to establish and manage agile social processes, ensuring rapid-response execution and high-quality content delivery.
Project Integrity:
Partner with brand and marketing leads to ensure work reflects project objectives and delivers a consistent experience across digital, retail, and moment-of-purchase touchpoints.
Omni-Channel Delivery:
Drive performance and brand impact by ensuring campaigns are executed consistently across digital, social, shopper marketing, and retail environments.
Resource Coordination:
Collaborate with Resource Management and Creative Operations to ensure appropriate staffing and accurate project allocations.
Process Improvement:
Identify workflow gaps and lead improvements to increase operational efficiency and cross-functional collaboration.
Operational Excellence:
Own the integrity of program documentation, including project trackers, structured agendas, and actionable meeting recaps.
Brand Stewardship:
Provide strategic input to ensure all creative and content outputs remain strictly aligned with brand strategy and consumer expectations.
Minimum requirements
Bachelor’s degree required.
8+ years of experience in program, project, or account management within a marketing or agency environment.
Demonstrated track record managing integrated marketing programs, specifically product launches and brand campaigns.
Preferred skills and experiences
Experience supporting full funnel brand initiatives and go-to-market activations.
Strong communicator with excellent stakeholder management and conflict resolution skills.
Ability to manage off-scope risks, resolve issues, and navigate ambiguity.
Skilled in project management platforms such as Workfront or equivalent.
Detail-oriented with a passion for continuous improvement and execution excellence.
A confident contributor who partners effectively across creative, strategy, and execution teams.
External or in-house agency and integrated agency team experience.
What we offer Generous benefits package (https://www.whirlpoolcareers.com/work-with-us-ca-experienced/), Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy – Early Childhood Center (depending upon availability – additional costs required).
Additional information Whirlpool’s Ways of Working Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:
Always On Flexibility
– You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
Two-Week Work from Anywhere
– Minimum of one-week increments for a total of two weeks per year.
Sabbatical
– Four weeks paid leave after every five years of service.
#LI-NZ2
Connect with us and learn more about Whirlpool Corporation
See what it’s like to work at Whirlpool by visiting Whirlpool Careers (http://www.whirlpoolcareers.com/). Additional information about the company can be found on Facebook (http://www.facebook.com/whirlpoolcorp/), Twitter (http://twitter.com/whirlpoolcorp), LinkedIn (http://www.linkedin.com/company/whirlpool-corporation/life/), Instagram (http://www.instagram.com/whirlpoolcorp/), and YouTube (http://www.youtube.com/user/whirlpoolcorporation).
Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
#J-18808-Ljbffr
The team you will be a part of The Brand Management team promotes and maintains the brand image at local, national or international levels. Coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand. Develops associated advertising campaigns for the brand.
This role in summary Whirlpool Corporation is seeking a Manager, Brand Management to join WoW Studios, our internal marketing agency. WoW Studios is transforming how we connect with consumers through bold creativity, digital innovation, and seamless storytelling. We power iconic brands like JennAir, KitchenAid, Whirlpool, Maytag, and Amana, driving best-in-class marketing experiences across every touchpoint.
As a Manager, Program Management, you’ll play a key role in delivering best-in-class execution for brand-led full funnel campaigns and high‑impact product launch activations. You’ll serve as the connective tissue between cross‑functional teams, creative talent, and brand leadership, ensuring marketing programs are strategically aligned, efficiently managed, and flawlessly delivered across channels.
Your responsibilities will include
Program Execution:
Lead the end-to-end development and execution of brand CCI campaigns and product launch activations across multiple brands and channels.
Stakeholder Liaison:
Serve as the primary WoW Studios point of contact for cross-functional partners, ensuring alignment, transparency, and momentum throughout the project lifecycle.
Strategic Planning:
Translate business goals and brand positioning into actionable marketing programs with clear scopes, timelines, deliverables, and KPIs.
Social Process Innovation:
Partner with content creators to establish and manage agile social processes, ensuring rapid-response execution and high-quality content delivery.
Project Integrity:
Partner with brand and marketing leads to ensure work reflects project objectives and delivers a consistent experience across digital, retail, and moment-of-purchase touchpoints.
Omni-Channel Delivery:
Drive performance and brand impact by ensuring campaigns are executed consistently across digital, social, shopper marketing, and retail environments.
Resource Coordination:
Collaborate with Resource Management and Creative Operations to ensure appropriate staffing and accurate project allocations.
Process Improvement:
Identify workflow gaps and lead improvements to increase operational efficiency and cross-functional collaboration.
Operational Excellence:
Own the integrity of program documentation, including project trackers, structured agendas, and actionable meeting recaps.
Brand Stewardship:
Provide strategic input to ensure all creative and content outputs remain strictly aligned with brand strategy and consumer expectations.
Minimum requirements
Bachelor’s degree required.
8+ years of experience in program, project, or account management within a marketing or agency environment.
Demonstrated track record managing integrated marketing programs, specifically product launches and brand campaigns.
Preferred skills and experiences
Experience supporting full funnel brand initiatives and go-to-market activations.
Strong communicator with excellent stakeholder management and conflict resolution skills.
Ability to manage off-scope risks, resolve issues, and navigate ambiguity.
Skilled in project management platforms such as Workfront or equivalent.
Detail-oriented with a passion for continuous improvement and execution excellence.
A confident contributor who partners effectively across creative, strategy, and execution teams.
External or in-house agency and integrated agency team experience.
What we offer Generous benefits package (https://www.whirlpoolcareers.com/work-with-us-ca-experienced/), Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy – Early Childhood Center (depending upon availability – additional costs required).
Additional information Whirlpool’s Ways of Working Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:
Always On Flexibility
– You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
Two-Week Work from Anywhere
– Minimum of one-week increments for a total of two weeks per year.
Sabbatical
– Four weeks paid leave after every five years of service.
#LI-NZ2
Connect with us and learn more about Whirlpool Corporation
See what it’s like to work at Whirlpool by visiting Whirlpool Careers (http://www.whirlpoolcareers.com/). Additional information about the company can be found on Facebook (http://www.facebook.com/whirlpoolcorp/), Twitter (http://twitter.com/whirlpoolcorp), LinkedIn (http://www.linkedin.com/company/whirlpool-corporation/life/), Instagram (http://www.instagram.com/whirlpoolcorp/), and YouTube (http://www.youtube.com/user/whirlpoolcorporation).
Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
#J-18808-Ljbffr