Senior Manager, Brand Management
Whirlpool Corporation, Chicago, IL, United States
Career Opportunities: Senior Manager, Brand Management (71023)
Requisition ID 71023 -Posted - World of Whirlpool
More (1) Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As theonly major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com . The team you will be a part of
The Brand Management team promotes and maintains the brand image at local, national or international levels. Coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand. Develops associated advertising campaigns for the brand. This role in summary
Whirlpool Corporation is seeking a Senior Manager, Brand Management for its in-house, award-winning creative agency and studio, WoW Studios. Our growing team of passionate and collaborative humans is focused on best-in-class advertising, storytelling, and consumer experience for all of Whirlpool’s brands including KitchenAid, Whirlpool, JennAir, Maytag, and Amana. We’re committed to increasing and elevating Whirlpool’s output of campaigns, content, design, experiences, and digital innovation across all consumer touchpoints (in-store, film, social, digital, experiential, etc). In this strategic leadership role, you will serve as the Integrated Program Lead, acting as the essential bridge between cross-functional stakeholders, creative talent, and marketing leadership. You will be the primary driver of end-to-end marketing programs and the designated brand authority within your pod. By championing operational excellence, you will optimize the workflows and internal partnerships that translate bold creative concepts into measurable business results. Your responsibilities will include
Orchestrate Strategic Engagements:
Cultivating high-impact cross-agency partnerships that guarantee streamlined workflows and flawless execution. Executive Alignment:
Collaborate with brand and business leaders to translate organizational priorities into defined strategic programs that drive measurable growth across marketing initiatives. Integrated Campaign Ownership:
Act as the strategic lead for go-to-market development, spearheading integrated, performance-driven campaigns across digital, social, and point-of-purchase channels. End-to-End Program Management:
Lead the lifecycle of complex, cross-functional marketing initiatives, from conceptualization to delivery, ensuring unwavering creative excellence and alignment with business objectives. Strategic Roadmapping:
Convert high-level marketing strategies into actionable project plans, ensuring precise scoping, resource allocation, and transparent stakeholder communication. Precision Execution:
Maintain the integrity of project forecasting and reporting; proactively manage budgets, timelines, and documentation while holding internal and external stakeholders accountable to milestones. Risk Mitigation:
Identify and neutralize potential bottlenecks, scope creep, and delivery risks to ensure all workstreams remain on schedule and within budget. Strategic Resourcing:
Partner with the resourcing team to audit briefs, optimize talent assignments, and balance workloads against shifting business priorities. Process Innovation:
Drive continuous improvement in cross-functional workflows and operational processes to enhance team agility and elevate overall output quality. Bachelor’s degree in Marketing, Communications, Business, or a related field. 10+ years of progressive leadership in program, project, or account management, specifically within high-velocity marketing or agency environments. A proven track record of architecting and delivering complex, multi-channel integrated programs from initial concept through global execution. Preferred skills and experiences
Deep institutional knowledge of media strategy, planning, and activation across the full marketing funnel.. Demonstrated experience navigating extreme ambiguity, proactively managing off-scope risks, and maintaining project velocity under pressure. Highly skilled at synthesizing complex data sets and consumer insights to define clear objectives and pivot strategies effectively. Mastery of enterprise-level project management ecosystems (e.g., Workfront, Asana, or Jira) to drive visibility and accountability. Exceptional communication skills with the ability to influence, negotiate, and build consensus among executive-level stakeholders. Comfortable providing and receiving direct, constructive feedback across all levels of the organization to maintain a high bar for excellence. What we offer
Generous benefits package , Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required). Additional information
Whirlpool’s Ways of Working Our goal is to provide an environment that helps you bring your best to Whirlpool every day.We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including: Always On Flexibility
- You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Two-Week Work from Anywhere
- Minimum of one-week increments for a total of two weeks per year. Sabbatical
- Four weeks paid leave after every five years of service. #LI-NZ2 Connect with us and learn more about Whirlpool Corporation Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
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Requisition ID 71023 -Posted - World of Whirlpool
More (1) Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As theonly major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com . The team you will be a part of
The Brand Management team promotes and maintains the brand image at local, national or international levels. Coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand. Develops associated advertising campaigns for the brand. This role in summary
Whirlpool Corporation is seeking a Senior Manager, Brand Management for its in-house, award-winning creative agency and studio, WoW Studios. Our growing team of passionate and collaborative humans is focused on best-in-class advertising, storytelling, and consumer experience for all of Whirlpool’s brands including KitchenAid, Whirlpool, JennAir, Maytag, and Amana. We’re committed to increasing and elevating Whirlpool’s output of campaigns, content, design, experiences, and digital innovation across all consumer touchpoints (in-store, film, social, digital, experiential, etc). In this strategic leadership role, you will serve as the Integrated Program Lead, acting as the essential bridge between cross-functional stakeholders, creative talent, and marketing leadership. You will be the primary driver of end-to-end marketing programs and the designated brand authority within your pod. By championing operational excellence, you will optimize the workflows and internal partnerships that translate bold creative concepts into measurable business results. Your responsibilities will include
Orchestrate Strategic Engagements:
Cultivating high-impact cross-agency partnerships that guarantee streamlined workflows and flawless execution. Executive Alignment:
Collaborate with brand and business leaders to translate organizational priorities into defined strategic programs that drive measurable growth across marketing initiatives. Integrated Campaign Ownership:
Act as the strategic lead for go-to-market development, spearheading integrated, performance-driven campaigns across digital, social, and point-of-purchase channels. End-to-End Program Management:
Lead the lifecycle of complex, cross-functional marketing initiatives, from conceptualization to delivery, ensuring unwavering creative excellence and alignment with business objectives. Strategic Roadmapping:
Convert high-level marketing strategies into actionable project plans, ensuring precise scoping, resource allocation, and transparent stakeholder communication. Precision Execution:
Maintain the integrity of project forecasting and reporting; proactively manage budgets, timelines, and documentation while holding internal and external stakeholders accountable to milestones. Risk Mitigation:
Identify and neutralize potential bottlenecks, scope creep, and delivery risks to ensure all workstreams remain on schedule and within budget. Strategic Resourcing:
Partner with the resourcing team to audit briefs, optimize talent assignments, and balance workloads against shifting business priorities. Process Innovation:
Drive continuous improvement in cross-functional workflows and operational processes to enhance team agility and elevate overall output quality. Bachelor’s degree in Marketing, Communications, Business, or a related field. 10+ years of progressive leadership in program, project, or account management, specifically within high-velocity marketing or agency environments. A proven track record of architecting and delivering complex, multi-channel integrated programs from initial concept through global execution. Preferred skills and experiences
Deep institutional knowledge of media strategy, planning, and activation across the full marketing funnel.. Demonstrated experience navigating extreme ambiguity, proactively managing off-scope risks, and maintaining project velocity under pressure. Highly skilled at synthesizing complex data sets and consumer insights to define clear objectives and pivot strategies effectively. Mastery of enterprise-level project management ecosystems (e.g., Workfront, Asana, or Jira) to drive visibility and accountability. Exceptional communication skills with the ability to influence, negotiate, and build consensus among executive-level stakeholders. Comfortable providing and receiving direct, constructive feedback across all levels of the organization to maintain a high bar for excellence. What we offer
Generous benefits package , Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required). Additional information
Whirlpool’s Ways of Working Our goal is to provide an environment that helps you bring your best to Whirlpool every day.We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including: Always On Flexibility
- You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Two-Week Work from Anywhere
- Minimum of one-week increments for a total of two weeks per year. Sabbatical
- Four weeks paid leave after every five years of service. #LI-NZ2 Connect with us and learn more about Whirlpool Corporation Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
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