Marketing and Business Development Analyst (Law Firm Experience)

Marketing and Business Development Analyst Location: New Jersey Office Salary Range: $80,000 – $120,000 (commensurate with experience) SourcePro Search is partnering with a leading law firm to find a Marketing and Business Development Analyst to join their high-performing Marketing Department. This strategic role is ideal for a data-savvy, research-driven professional who thrives at the intersection of analytics, market intelligence, and business growth strategy. What You’ll Do: Conduct in-depth market research and competitive intelligence to identify trends, target opportunities, and support practice group growth strategies. Create detailed client, prospect, and industry intelligence reports to inform business development efforts. Track and analyze legal market developments, competitor activities, and industry-specific opportunities. Leverage data and analytics to support strategic marketing and business development initiatives. Maintain and enhance the firm’s CRM and experience databases , ensuring accurate matter reporting and data integrity. Assist in RFPs, proposals, and pitch materials , ensuring alignment with firm brand and strategic goals. Develop new marketing collateral to promote the firm’s services to targeted audiences. Manage and track outreach campaigns using the firm’s CRM system, measuring engagement and results. Produce impactful submissions for legal rankings and awards , collaborating with PR partners when needed. Partner closely with attorneys and practice leaders to execute targeted business development initiatives. Provide backup support during team absences or high-volume workload periods. What You’ll Bring: Bachelor’s degree with 3–5 years’ experience in marketing, business development, or analytics. Professional services experience (law firm, accounting, consulting) strongly preferred. Exceptional writing, proofreading, and editing skills . Highly organized, detail-oriented, and able to manage multiple projects under tight deadlines. Advanced skills in Microsoft Excel and PowerPoint . Familiarity with Nexl, Foundations, Bloomberg Law, and Dun & Bradstreet a plus. Strong interpersonal skills and ability to work both independently and in a collaborative team setting. Willingness to travel between offices as needed. If you’re ready to bring your analytical expertise, market insight, and strategic thinking to a respected and dynamic legal team, we’d love to connect. #J-18808-Ljbffr