Lifecycle Marketing Manager

Octapharma Plasma offers professional opportunities that make a meaningful difference. We enhance the lives of patients who need our life‑saving medicines. We reward the donors who provide the plasma we collect to make them. And we inspire growth and development in the teams at our donation centers, offices, and labs. We invite you to do the same in this role: Marketing Campaigns Consultant This is What You' ll Do: Early Lifecycle Nurturing Design and execute campaigns targeting new donors from their first visit through early engagement milestones Use behavioral triggers and segmentation to personalize content and offers for improved repeat behavior Develop education and onboarding flows to reduce early drop‑off Remarketing & Service Recovery Create remarketing campaigns for donors who have lapsed within early lifecycle stages Activate service recovery workflows to address negative experiences quickly and protect retention Implement micro‑incentive strategies to re‑engage at‑risk donors Campaign Execution & Optimization Build and deploy 1:1 campaign in marketing automation platforms Run structured A/B and multivariate tests to improve performance, iterating rapidly to scale what works Maintain campaign calendars and coordinate with other teams for cohesive execution Manage referral campaigns to drive new donor acquisition through word‑of‑mouth and enhanced program Collaborate with loyalty team to define handoff points from early lifecycle to loyalty stage Share insights and campaign learnings to inform loyalty strategies and ensure a seamless donor journey Measurement & Reporting Track KPIs related to early lifecycle retention, repeat visit behavior, and churn reduction Provide clear, actionable insights on campaign performance and ROI to inform strategic decisions Translate campaign performance to incremental business impact using baseline and A/B methodologies. This Is What It Takes: Bachelor’s degree in Marketing, Business Administration, or a related field. 4‑6 years of marketing experience, with a focus on lifecycle, retention, and CRM Proved ability to design and execute early lifecycle and remarketing campaigns Strong hands‑on experience in marketing automation platforms Analytical and test‑driven mindset with the ability to optimize performance through rapid iteration Strong communicator with experience collaborating across a matrixed organization We’re widely known and respected for our benefits and for leadership that is supportive and hands‑on. Formal training Outstanding plans for medical, dental, and vision insurance Health savings account (HSA) Employee assistance program (EAP) Wellness program Paid time off Company‑paid holidays Personal time More About Octapharma Plasma, Inc. With donation centers and team members throughout the U.S., Octapharma Plasma, Inc. collects plasma to create life‑saving medicines for patients worldwide. We are growing at an impressive pace, and so is the positive impact of our work. Our community relies on teamwork, compassion, and expertise to get things done the right way, while making a meaningful difference in the lives we touch. #J-18808-Ljbffr