Loyalty and Lifecycle Marketing Manager

Overview Thrive is a growing community built around quality cannabis, connection, and care. With 13 stores across DE, IL, MA, MD, and OH, we’re dedicated to creating meaningful customer relationships through smart, data-driven marketing and an experience that keeps people coming back. We’re looking for a Loyalty & Lifecycle Marketing Manager who’s ready to own the customer journey. You’ll blend insightful marketing with performance-driven strategy to engage customers at every stage of the funnel: acquisition, onboarding, retention, and reactivation. Responsibilities Create and implement a best-in-class loyalty program and communications strategy for our 13 stores Own the funnel – help us appeal to new customers, win back lapsed customers, improve the leaky bucket ratio and slow the churn of absent and gone customers Launch and manage lifecycle campaigns across email, SMS, web, and our upcoming app, delivering personalized and timely communications Segment audiences strategically using behavioral, transactional, and demographic data to deliver relevant, personalized messaging at scale. Monitor performance of customer communications, A/B testing creative to understand what performs well and what customers want to see Live in the data to understand our diverse customer base and how we can transform this information into actionable insights for marketing, promotions & more Collaborate on promotional calendars and campaigns that support both retention and revenue goals Identify cross-sell and upsell opportunities within the customer journey to increase average order value and overall customer lifetime value Work cross-functionally with marketing, retail store teams, and ecommerce to field feedback and evolve our tactics to continuously grow and delight our customers Collaborate with accounting to create performance dashboards and SOPs for internal reporting Supply creative direction of our loyalty program assets, be the voice of our brand Act as the brand voice across CRM channels, ensuring communications feel on-brand, and customer-first Qualifications 3-5 years of experience in CRM, retention, or lifecycle marketing (retail preferred) Experience with CRM platforms, segmentation, and automation tools Strong analytical skills and a data-driven mindset - comfortable digging into data to find insights and opportunities Technically savvy & a systems expert Excellent copywriting and communication skills Bonus: Experience in or passion for the cannabis industry Health insurance Paid time off Vision insurance Work Location: Hybrid remote in Norwood, MA 02062 #J-18808-Ljbffr