
Associate Marketing Director, Oncology
Recordati, Bridgewater, MA, United States
With its beginnings in a family run pharmacy in Correggio, Italy in the 1920s, Recordati is now a global pharmaceutical company, listed on the Italian stock exchange, with over 4,500 employees and turnover of over Euro 2bn. Recordati is a group of like-minded, passionate individuals who go to extraordinary lengths for our patients, customers, partners, investors and the people across the globe who we serve. We develop and commercialise medicines to serve people living with common diseases, as well as those living with some of the rarest, in around 150 countries. At Recordati, our mantra is simple. We’ve always believed that health, and the opportunity to live life to the fullest, is a right, not a privilege. Whether that is for common diseases or the rarest – we want to give people the opportunity to be the best version of themselves. This drive will never stop. Together, we will always be reimagining tomorrow – with new ideas, new technologies and new innovations to fight diseases. Recordati. Unlocking the full potential of life.
This position is with Recordati Rare Diseases, Inc. (RRD), North America, an affiliate of Recordati.
Recordati Rare Diseases, Inc. (RRD) develops high-impact therapies for rare diseases, focusing on providing treatments to underserved communities in the U.S. Our mission is to mitigate the impact of rare diseases through increased awareness, better diagnoses, and improved treatment access in endocrinology, metabolic, hematology and oncology franchises. RRD is dedicated to fostering a dynamic work environment that promotes professional growth and a significant impact on patients' lives.
Reporting Structure
Reports To: Head of Marketing, Oncology. Direct Report(s): None. Areas Managed: Oncology Marketing.
Overview
The Associate Director of Oncology Marketing is accountable for leading the development and execution of marketing strategies for Sylvant, the only FDA-approved therapy for idiopathic multicentric castleman's disease. This role involves partnering closely with cross-functional colleagues to drive impactful, insight-led marketing strategies that elevate brand performance, advance disease and brand awareness, and enhance patient and provider engagement. The role requires strong scientific acumen, strategic marketing expertise, and the ability to translate complex data into compelling, business-relevant initiatives. The Associate Director fosters collaboration, leads with clarity and purpose, and ensures that brand objectives and financial targets are met through thoughtful planning, proactive problem-solving, seamless execution across all initiatives.
Essential Duties and Responsibilities
Direct the development & implementation of creative/innovative, patient-centric, and appropriate brand marketing strategies and brand plans that are fully integrated across the matrix to ensure accuracy and timely execution
End-to-end ownership of tactical implementation and continuous evaluation of tactic effectiveness, optimization of investment, and advice on future planning
Develop impactful HCP and patient-facing marketing resources informed by customer insights and market dynamics
Develop and deploy omnichannel strategies that align with customer needs and drive measurable impact across priority touchpoints
Experience in strategically implementing peer-to-peer education to drive brand awareness and disease state education
Comfortable with leveraging AI-enabled tools for field force enablement and omnichannel deployment
Effectively navigate promotional review committee (PRC) processes to ensure timely approval and compliant execution
Collaborate closely with sales training and field leadership to support field force education, ensuring strong understanding and pull-through of marketing strategy, messaging and promotional materials
Manage third-party/external vendors to support plans and activities, e.g., advertising firms and other outside parties. Manage third-party firm performance through all stages of delivery
Facilitate and ensure effective and efficient cross-functional collaboration and alignment with other marketing teams, sales, medical affairs, access, reimbursement and others in and outside the Business Unit to meet or exceed brand objectives
Ensure all annual commercial objectives associated with assigned brands are achieved. This includes sales, patient target numbers and other KPIs
Act in full compliance with all laws, regulations and policies
Education and Experience
BA/BS is required; MBA preferred
Minimum of 8 years of biopharma commercial experience, including 5+ years in marketing; background in sales-related function is a plus
Proven track record of meeting or exceeding goals and driving strong business performance
Demonstrated success in growing brands particularly in rare diseases is considered an advantage
Previous significant experience in developing and executing integrated brand strategy and tactical plans
Expertise in executing omnichannel strategy and advanced proficiency in AI-enabled tools that enhance customer/consumer engagement to drive brand awareness and performance
Ability to distill trends into clear, actionable insights that inform strategic and tactical decision‑making
Strong ability to engage and build collaborative relationships with key external stakeholders, including medical thought leaders, patient advocacy groups and other partners
Skilled at fostering productive relationships with internal stakeholders at all levels, including senior leadership
Strong project management skills with the ability to proactively manage competing priorities
Personal drive, highly collaborative, perceptive, a problem solver and exhibit strategic insight and innovative agility
Self-starter who operates effectively both independently and within a team
Possess excellent communication skills that lead to proactive, clear internal and cross-collaboration communication
Ability to navigate organization with minimal direction, while ensuring timely and high‑quality execution
Adaptable and comfortable operating in a fast‑changing environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Based upon job requirements, employee may be required at times to attend meetings including travel out of state over weekends and nights. Employee must be able to freely operate and travel by car and train/plane modes of transportation. Employee is required to have a valid driver’s license and means of transportation.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee must be able to fly via commercial air carrier. This is largely a sedentary role; however, the employee frequently is required to stand, walk, use hands to finger, handle or feel, reach with hands and arms, talk and hear, occasionally is required to lift and/or move light to moderate weight up to 25 lbs.
Location/Travel
This position is based at RRD’s Headquarters in New Jersey with remote flexibility
This position requires moderate domestic travel
FLSA Classification
This position is considered Exempt
EEO Statement
It is the policy of Recordati Rare Diseases to provide equal employment opportunity (EEO) to all persons regardless of race, color, religion, sex, sexual orientation, gender identity or national origin. Further, Recordati Rare Diseases will not discriminate on the basis of any characteristic protected by federal, state or local law. Recordati Rare Diseases will provide reasonable accommodation for qualified individuals with disabilities.
Disclaimer
This job description is not designed to cover or contain a comprehensive listing of the activities, duties or responsibilities that may be required.
Disclosures
Annualized Pay Range (Base Pay): $144,000 to $216,000
Other Types of Pay: Annual bonus
Health Insurance: Medical, dental, orthodontia, vision, life & ADD, short and long term disability insurance benefits
Retirement Benefits: 401k
Paid Time Off: Vacation, holiday and sick/personal time
At Recordati we believe in people! Inspired by our purpose - unlocking the full potential of life - we are committed to creating a diverse environment and cultivating a culture of inclusion. We strive to continually lead with our values and beliefs, enabling our employees to bring their whole selves to work and develop their potential.
We are proud to be an equal opportunity employer. We recruit, develop and reward without regard to, amongst others, gender, sexual orientation, gender identity or expression, national origin, age, physical or mental ability, race, ethnicity, political or religious belief.
If you are looking to join a company where you can try new things, speak openly, and be bold, we invite you to apply today.
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