B2B Demand Generation & Marketing Operations

Overview We are looking for a part-time B2B marketing professional to support lead generation and marketing programs for a growing financial crime and fraud software platform serving banks and credit unions. This role combines marketing operations, demand generation, and content support to help increase qualified leads and improve campaign execution. The position works closely with our sales and marketing team and is ideal for someone who enjoys both strategy and hands-on execution. Responsibilities Lead Generation Programs Build targeted prospect lists using ZoomInfo Manage marketing campaigns designed to generate leads Identify new ways to increase inbound interest Webinar Marketing Organize and manage webinar campaigns within Zoom Update postings on Website (WordPress) to announce Webinars Manage email invitations and reminders (Constant Contact) Marketing Operations Manage and optimize ZoomInfo usage Maintain prospect lists and segmentation Track campaign performance Content & Campaign Support Suggest new blog posts and marketing content Help edit email campaigns to keep messaging fresh Ideal Experience 3+ years in B2B marketing Experience with lead generation campaigns Familiarity with ZoomInfo or similar data platforms Experience managing webinars or marketing programs Comfortable working with sales teams Nice to Have SaaS or fintech experience Experience marketing to financial institutions Hours & Compensation 10 – 15 hours per week $40-$60/hour depending on experience What Success Looks Like Increased webinar attendance More qualified sales leads Better use of marketing tools like ZoomInfo Improved marketing campaign execution #J-18808-Ljbffr