Digital Content Producer
North Carolina Association of Broadcasters, Asheville, NC, United States
Overview
WLOS/My40TV in Asheville, NC has an immediate opening for a creative Digital Content Producer. The role involves writing and producing news content for the web and social media, ensuring digital platforms are up‑to‑date, accurate, and compelling. Candidates should bring excellent writing skills, news judgment, a competitive spirit, and strong digital analytics skills to guide story placement. The producer will also teach on‑air reporters to improve their digital skills.
Responsibilities
• Day‑to‑day digital news content production
• Collaboration with news managers and the Digital Executive Producer
• Ensuring all digital platforms are current and engaging
• Identifying and posting timely content
• Monitoring competitive social practices
• Teaching and mentoring reporters on digital tools
Qualifications
Solid news judgment and the ability to write fast, accurate, mistake‑free copy
Strong analytics skills to guide story placement on digital platforms
Experience working in a fast‑paced, deadline‑driven environment
Strong leadership and communication skills
Execution of news strategies and goals in daily newscasts
Flexibility and on‑the‑spot problem‑solving abilities
Previous news‑producing experience at a commercial TV station preferred (entry‑level candidates may be considered)
Journalism degree preferred (Bachelor's degree in a related field also acceptable)
Knowledge or willingness to learn social media content creation for Facebook, Instagram, X, and YouTube
Self‑starter with a drive to chase stories, including reaching out to authorities or other sources
Collaborative spirit who works well with a team to achieve department goals
Seeks out story ideas, including follow‑ups to previous reports or previews of upcoming events
Excellent communicator and team player who shares important information with co‑workers in a clear and timely manner
Monitors news emails for new releases, relevant information, and updates to stories and events, sharing or filing that information as needed
Benefits & EEO Statement
Sinclair is proud to be an equal opportunity employer and a drug‑free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Sinclair
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD, and The Nest. Sinclair's content is delivered via multiple platforms, including over‑the‑air, multi‑channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net .
About the Team
The life‑blood of our organization is our people. We have a compelling story, a goal‑oriented culture, and we take really good care of people. Great benefits, open‑door policy, upward mobility, and a strong desire to see you succeed.
Job Details
Vacancy Type: Full Time
Date Posted: 2/26/2026
Closing Date: 4/27/2026
State: North Carolina
Job posted by an Equal Employment Opportunity Employer.
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WLOS/My40TV in Asheville, NC has an immediate opening for a creative Digital Content Producer. The role involves writing and producing news content for the web and social media, ensuring digital platforms are up‑to‑date, accurate, and compelling. Candidates should bring excellent writing skills, news judgment, a competitive spirit, and strong digital analytics skills to guide story placement. The producer will also teach on‑air reporters to improve their digital skills.
Responsibilities
• Day‑to‑day digital news content production
• Collaboration with news managers and the Digital Executive Producer
• Ensuring all digital platforms are current and engaging
• Identifying and posting timely content
• Monitoring competitive social practices
• Teaching and mentoring reporters on digital tools
Qualifications
Solid news judgment and the ability to write fast, accurate, mistake‑free copy
Strong analytics skills to guide story placement on digital platforms
Experience working in a fast‑paced, deadline‑driven environment
Strong leadership and communication skills
Execution of news strategies and goals in daily newscasts
Flexibility and on‑the‑spot problem‑solving abilities
Previous news‑producing experience at a commercial TV station preferred (entry‑level candidates may be considered)
Journalism degree preferred (Bachelor's degree in a related field also acceptable)
Knowledge or willingness to learn social media content creation for Facebook, Instagram, X, and YouTube
Self‑starter with a drive to chase stories, including reaching out to authorities or other sources
Collaborative spirit who works well with a team to achieve department goals
Seeks out story ideas, including follow‑ups to previous reports or previews of upcoming events
Excellent communicator and team player who shares important information with co‑workers in a clear and timely manner
Monitors news emails for new releases, relevant information, and updates to stories and events, sharing or filing that information as needed
Benefits & EEO Statement
Sinclair is proud to be an equal opportunity employer and a drug‑free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
About Sinclair
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD, and The Nest. Sinclair's content is delivered via multiple platforms, including over‑the‑air, multi‑channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at www.sbgi.net .
About the Team
The life‑blood of our organization is our people. We have a compelling story, a goal‑oriented culture, and we take really good care of people. Great benefits, open‑door policy, upward mobility, and a strong desire to see you succeed.
Job Details
Vacancy Type: Full Time
Date Posted: 2/26/2026
Closing Date: 4/27/2026
State: North Carolina
Job posted by an Equal Employment Opportunity Employer.
#J-18808-Ljbffr