Assistant Marketing Manager

Assistant Marketing Manager, Finger Lakes Wine Alliance (Hybrid — Finger Lakes (Geneva HQ) & Surrounding Cities) Reports to: Executive Director, Finger Lakes Wine Alliance (FLWA) Schedule: Part Time (30 hrs/week), Hybrid (min. 2 days/week in Geneva; rest WFH) Travel: Occasional evenings/weekends for events, activations, tastings (≈15–20%) About The Finger Lakes Wine Alliance FLWA is a 501(c)(6) marketing alliance advancing the visibility and prominence of the Finger Lakes AVA, its wines, and wineries through trade/media programs and member education. Job Summary We’re looking for a creative operator who can concept, produce, and ship, then read the data and do it smarter tomorrow. You’ll run day-to-day content and campaigns across social, email, and web; support signature events and media moments; and build simple, easy-to-use tools members can put to work immediately. You’ll work shoulder-to-shoulder with winemakers, agencies, and partners to deliver on-brief, on-time work that grows visibility, engagement, and revenue. Key Responsibilities Brand Visibility Support a flagship industry gathering (invites/RSVPs, press list support, run-of-show, onsite, post-event recap). Maintain a pipeline of thought-leadership stories for winemakers/owners; build media-ready kits. Coordinate an annual industry brief. Own social/email/web calendars; write short copy and publish via WordPress. Trade, Media & Member Engagement Assist coordinating an in-region immersion program. Produce sales tools and a lightweight learning resource for members. Build member toolkits (copy, imagery, posting guidance); keep media/trade/distributor/member lists current. Revenue Support (Sponsorships & Grants) Research and track sponsorship prospects; prep pitch materials; assist with deliverables and simple sponsor reporting. Track grant calendars/requirements; assemble supporting docs; draft basic sections. Provide planning and onsite support for a signature fundraising activation (ticketing/RSVPs, sponsor touchpoints, post-event summary). Insights, Reporting & Ops Build lightweight dashboards; report KPIs (reach, engagement, traffic, conversions, media hits, attendee counts). Drive timelines and checklists across projects; proactively unblock. Prepare board-ready updates and recaps. Assist with bi-weekly newsletter layout and deployment. Handle embargoed materials with discretion; uphold brand standards. Qualifications Bachelor’s degree preferred (Marketing/Business/Communications); HS diploma/GED required. 2+ years in Marketing, Sales, or Agency (advertising/PR/digital/experiential). Foundation in beverage alcohol or CPG marketing; wine trade exposure a plus. Strong project & time management; excellent attention to detail; comfort with data-driven recommendations. 21+, valid driver’s license; able to lift up to 40 lbs (case of wine). Exercises sound judgment; maintains confidentiality. Tools & Skills Google Workspace, Microsoft Office, WordPress Social & scheduling: Instagram, Facebook, LinkedIn; Meta Business Suite Email/CRM: Mailchimp/HubSpot/Constant Contact (or similar). Analytics: GA4, native social analytics; basic dashboarding in Sheets/Excel. Creative: Canva (Adobe CC a plus). Nice to have: basic photo/video capture & short-form editing (Reels). Some wine knowledge required; WSET Level 2 a plus Physical & Work Environment Professional office environment; frequent computer use. Regional travel as needed (up to ~20%). Compensation $20-$25/hour (non-exempt; 30 hrs/week). Actual compensation based on experience, skills, education, and role-related factors. How to Apply Email your resume and a brief note on fit to amy@fingerlakeswinealliance.com. EEO Statement FLWA is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr