Senior Digital Marketing Manager

Bel Air Resorts Group is a 25-year hospitality company specializing in luxury resort development and operations across North America and the Caribbean. With properties in Quebec, the Bahamas, and North Carolina , we're rapidly expanding our portfolio with two new developments currently underway. Digital-First Success: We've built our entire business on digital marketing excellence—generating 100% of our revenue through online channels . With 10 active websites, nearly 40 sites developed over the years, and 95% direct bookings , we're proof that strategic digital marketing drives real business results. Our Growth 60+ team members across all properties 10-person corporate team in North Miami Strong brand reputation and market visibility Implementing cutting-edge AI booking technology Bel Air Resorts Group is a 25-year hospitality company specializing in luxury resort development and operations across North America and the Caribbean. With properties in Quebec, the Bahamas, and North Carolina , we're rapidly expanding our portfolio with two new developments currently underway. Our Portfolio Bel Air Tremblant (Quebec) La Palmeraie Bahamas (Harbour Island) Bel Air Bahamas Bel Air Asheville (North Carolina) Digital-First Success: We've built our entire business on digital marketing excellence—generating 100% of our revenue through online channels . With 10 active websites, nearly 40 sites developed over the years, and 95% direct bookings , we're proof that strategic digital marketing drives real business results. Our Growth 60+ team members across all properties 10-person corporate team in North Miami Strong brand reputation and market visibility Implementing cutting-edge AI booking technology The Role We're seeking a Senior Digital Marketing Manager who can own and execute our digital strategy across all properties. This is a hands‑on leadership role for someone who combines strategic thinking with technical execution—not just a strategist, but someone who can build, implement, and optimize campaigns themselves. You'll be responsible for: SEO Strategy & Execution Develop and implement comprehensive SEO strategies across 10+ websites Conduct technical SEO audits and implement improvements Create content strategies that drive organic traffic and bookings Monitor rankings, traffic, and conversion metrics Stay ahead of algorithm updates and industry best practices PPC Campaign Management Plan, build, and optimize Google Ads campaigns across multiple properties Manage substantial advertising budgets with ROI accountability A/B test ad copy, landing pages, and bidding strategies Analyze performance data and adjust campaigns for maximum bookings Expand into new platforms as opportunities arise Website Design & Development Design and build landing pages using WordPress Optimize user experience and conversion paths Implement tracking, analytics, and conversion toolsCollaborate with our team on website redesigns and launches Ensure mobile responsiveness and site speed optimization Email Marketing Develop and execute email campaigns to our existing customer base Build automated workflows and segmentation strategies Analyze campaign performance and optimize for engagement Social Media Marketing Grow our Instagram presence through organic and paid strategies Create content strategies that showcase our luxury properties Manage social advertising campaigns and influencer partnerships AI & Innovation Work with our team to implement AI-powered booking enhancements Explore emerging marketing technologies and platforms Stay at the forefront of hospitality marketing trends What We're Looking For Required Experience & Skills: 5+ years in digital marketing with proven results (hospitality/travel/real estate strongly preferred) Expert-level SEO knowledge – technical, on-page, off-page, and content strategy Proven PPC expertise – Google Ads certification preferred, track record of managing $40K+ monthly budgets WordPress proficiency – ability to build pages, customize themes, and implement plugins Technical implementation skills – Google Analytics, Tag Manager, Search Console, marketing automation platforms Hands‑on executor – not just strategy, but someone who builds and implements campaigns themselves Data‑driven mindset – comfortable with analytics, reporting, and ROI analysis Email marketing experience – Mailchimp, Constant Contact, or similar platforms Social media marketing – Instagram, Facebook, paid social campaigns Bonus Points Experience with booking engines or hospitality-specific platforms Familiarity with AI marketing tools Graphic design skills (Canva, Photoshop) Experience managing multiple brand websites simultaneously Bilingual (English/French or English/Spanish) Personal Qualities Self‑starter who thrives with autonomy Detail‑oriented with strong organizational skills Creative problem‑solver who finds solutions, not roadblocks Comfortable working in a fast‑paced, growing company Passionate about travel, hospitality, and creating exceptional guest experiences What We Offer Competitive Compensation: $100,000 base salary + performance‑based bonuses Professional Growth: Be a key player in a rapidly expanding hospitality group Industry Perks: Work in luxury hospitality with exposure to beautiful resort destinations Ownership & Impact: Your work directly drives bookings and business growth Collaborative Culture: Join a 10‑person Miami team that values innovation and results Resources & Tools: Access to the marketing platforms and tools you need to succeed Location: North Miami office—work alongside our executive team Why Join Bel Air Resorts Group? This isn't a typical marketing role. You'll have the autonomy to shape strategy , the resources to execute , and the visibility to see your direct impact on a growing portfolio of luxury properties. If you're tired of being just a small piece of a large corporate machine and want to make a real difference, this is your opportunity. You'll work with beautiful properties in world‑class destinations, collaborate with a passionate team, and build marketing systems that drive millions in revenue. We're not looking for someone who needs hand‑holding—we need a digital marketing expert who can hit the ground running and help us scale. How to Apply If you're a digital marketing professional who loves the technical side as much as the creative side, and you're ready to take ownership of marketing for a growing luxury hospitality brand, we want to hear from you. Your resume A brief cover letter explaining why you're the right fit Examples of your work (websites you've built, campaigns you've managed, results you've achieved) Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Hospitality Referrals increase your chances of interviewing at Bel Air Resorts Group by 2x Get notified about new Digital Marketing Manager jobs in North Miami Beach, FL . 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