VP, Digital Marketing Operations

VP, Digital Marketing Operations Location: Chicago, IL (on-site) About Us NEWITY is America’s Source for Small Business Capital, focused on empowering entrepreneurs with access to trusted loan solutions. We are looking for a VP of Digital Marketing Operations to join our team. Job Summary In this role, you will lead our internal marketing team in executing campaigns that drive brand awareness, optimize the website, enhance customer experience, and generate leads. You’ll translate strategy into action through operational excellence: managing day-to-day workflows, ensuring on-time delivery, hitting KPIs, and maintaining clear communication with senior leadership. Key Responsibilities Translate marketing strategy into actionable project plans with clear deliverables and deadlines Lead a team of marketing professionals and oversee daily operations, including prioritization, resource allocation, and project management systems to ensure on-time delivery Own marketing KPIs, conversion metrics, and budget allocation across all channels and brands Monitor campaign performance and quickly identify optimization opportunities with the team Partner with sales, IT, and operations teams and manage external vendor relationships Drive process improvements and implement systems to increase team efficiency Stay current on industry best practices, emerging technologies, and the competitive landscape Requirements 7+ years of digital marketing experience with at least 3 years managing teams responsible for complex, multi-channel deliverables Proven ability to manage multiple concurrent projects with competing deadlines and stakeholders Strong track record of meeting or exceeding marketing KPIs and conversion goals Experience managing external marketing agencies and vendor relationships Proficiency with core marketing tools: Google Analytics, Google Ads, Google Search Console, and social media advertising platforms Highly organized with meticulous attention to detail and excellent communication skills Familiarity with AI-driven marketing tools and automation technologies Proactive self-starter with an entrepreneurial spirit and willingness to take on challenges Success in This Role What Makes Someone Successful Here You thrive in operational roles where you can build systems and processes You can shift quickly between strategic thinking and tactical problem-solving You communicate clearly and preemptively, not reactively You hold yourself and others accountable to high standards What You’ll Need to Navigate Managing competing priorities while maintaining focus Fast-paced environment with frequent priority shifts Balancing immediate execution needs with long-term strategic goals Leading through influence with cross-functional partners Salary $120,000 – $140,000 per year + performance bonus Equal Opportunity Employer NEWITY is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. #J-18808-Ljbffr