Regional Communications Manager

By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world's largest humanitarian network? Join us—Where your Career is a Force for Good! Job Description Perform communications and marketing functions that drive regional business objectives and results, publicize the mission of the Red Cross, support revenue generations, and educate the public about how to access Red Cross services. Work in close collaboration with regional Development, Disaster Cycle Services, Service to the Armed Forces, Biomedical Services, Training Services, and Volunteer Services staff to provide communication and marketing support. Provide support, development and/or leadership guidance to all volunteers. Perform all duties and responsibilities in compliance with standard operating procedures and other applicable Federal, State and local regulations. Where your Career is a Force for Good (Key Responsibilities) Media Relations: work with regional communications director, regional executive, executive director and others to execute media relations strategy, maintain media contact relationships, write and distribute news releases, pitch stories, and respond to local media inquiries. Serve as a Red Cross spokesperson, train and prepare staff and volunteer spokespersons, review support requests, and develop and execute an effective communications strategy. Public Affairs and Crisis Communications: support regional, divisional, and potentially national disaster public affairs activities; provide training to regional disaster public affairs volunteers; may be required to deploy to support disaster response operations outside of home region or conduct public affairs volunteer training and development across the division. Social Engagement: implement a social media engagement strategy for the region that reflects regional priorities and aligns with the enterprise-wide strategy; produce local content for regional web and social platforms. Marketing Support: support integrated campaign/program development with Field Marketing and Regional Financial Development; encourage staff to be trained on and use Brand Central. Internal Communications: support development of strategic and change management communications. Volunteer Engagement: support the regional communications director in building, engaging and supervising a regional communications and disaster public affairs volunteer team. Act as an individual contributor fully proficient in applying subject matter knowledge, work independently, and instruct or coach other professionals. What You Need to Succeed (Minimum Qualifications) Education: Bachelor's degree required. Experience: Minimum 3 years of related experience or equivalent combination in Communications, Journalism, Public Relations, Marketing, Public Affairs or related field. A current, valid driver's license with good driving record is required. Proficient in AP style, effective oral and written communication skills, critical thinking, strategic planning, strong organization and multi‑tasking skills. Proficient in Microsoft Office Suite, familiar with Cision/TrendKite or other media monitoring software, and demonstrated experience managing professional social media platforms. Comfortable using website content management systems and other marketing tools; basic photography and videography experience preferred. Willingness to serve as a media spokesperson; experience as a spokesperson preferred. Travel required 40%. Physical demands: able to sit, stand, walk, lift up to 30 pounds, and work in a small cubicle for extended periods. What Will Give You the Competitive Edge (Preferred Qualifications) Videography, editing, photography skills. Strong written communication. Experience with media relations and familiarity with social media trends. Creative mindset and ability to work both independently and in a team. Benefits for You Medical, dental, vision plans Health Spending Accounts & Flexible Spending Accounts PTO + holidays 401(k) with 5% match Paid family leave Employee assistance program Short‑term & long‑term disability insurance Service awards and recognition Apply now! Make your career a force for good! The American Red Cross is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, San Diego Fair Chance Ordinance, the California Fair Chance Act and any other applicable state and local laws. American Red Cross is proud to be an EONS partner and share our employment opportunities with the network of organizations. Interested in volunteering? Visit redcross.org/volunteertoday to learn more, including our most‑needed volunteer positions. To view the EEOC Summary of Rights, click here: Summary of Rights #J-18808-Ljbffr