
Lifecycle Marketing Specialist [79356]
Onward Search, California, MO, United States
This range is provided by Onward Search. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $35.00/hr - $40.00/hr
**PART-TIME: 2 month contract. First month: 20 hours a week. Second month: 10 hours a week.
**100% remote but must work PST hours
**Must have Klaviyo and Attentive experience
A leading outdoor apparel brand is seeking a detail-oriented Lifecycle Marketing Specialist to lead the discovery phase of a platform consolidation and lifecycle marketing rebuild. This role will focus on aligning Klaviyo and Attentive systems, assessing the impact of consolidation, and identifying gaps in current lifecycle flows to support a more integrated, cross-channel customer experience.
Lifecycle Marketing Specialist Responsibilities:
Platform Consolidation Planning:
Consolidate and deduplicate subscriber lists across Klaviyo and Attentive.
Align preference centers for email and SMS compliance and consent management.
Sender domains and short code planning.
Account settings, integrations, and compliance considerations for both platforms .
Cross-channel coordination (e.g., shared triggers, suppression logic, and timing) .
Account for Amperity feed dependencies.
Impact Assessment:
Evaluate projected contact volume & analyze messaging frequency for billing implications.
Identify any deliverability concerns or reputation management across channels
Identify reporting and analytics improvements or limitations.
Flag potential risks or disruptions during migration.
Lifecycle Rebuild Planning:
Audit current email and SMS flows for rebuild needs.
Identify missing or outdated events to trigger flows.
Assess creative asset needs (copy/design).
Identify flow builds or edits required to replicate existing programs
Lifecycle Marketing Specialist Qualifications:
Strong experience in CRM, automation set up, or lifecycle marketing.
Familiarity with Klaviyo, Attentive, and CDPs.
Strong understanding of MarTech
Detail-oriented with excellent project management and communication skills.
Available for life of the project.
Can work remote from anywhere, but must work Pacific Time Zone.
Seniority level Seniority level Mid-Senior level
Employment type Employment type Part-time
Job function Job function Marketing
Industries Retail Apparel and Fashion
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