Media Planner

Our client, a leading global brand, is hiring a Strategic Media Planning Specialist to support integrated marketing campaigns across digital, social, and traditional channels. This is a strategy-forward role for someone who enjoys owning media planning end-to-end, from audience development and channel strategy through execution and performance analysis, while partnering closely with cross-functional teams. This is a hybrid role in NYC or Culver City, CA. What you’ll be doing Lead integrated media strategy across full-funnel campaigns (digital, social, OOH, TV) Build and refine audience profiles using data, insights, and research tools Develop channel strategies aligned to both performance and brand KPIs Partner with internal and external media teams to bring campaigns from concept through execution Analyze campaign performance and translate results into clear insights and recommendations Create and present media briefs, plans, and performance updates to stakeholders Collaborate closely with social and creative teams, including support across owned and earned channels (creators, content, etc.) Act as a strategic partner to stakeholders, advising on budget allocation, messaging, and overall media approach What we’re looking for 5+ years of media planning / strategy experience (agency experience strongly preferred) Strong background in integrated media planning across digital, social, and traditional channels Experience owning campaigns from concept through execution Ability to translate data into actionable insights and clear communication plans Comfortable working autonomously and managing multiple workstreams Strong communication and presentation skills Nice to have Experience in gaming, entertainment, or streaming Familiarity with tools like MRI/Simmons, comScore, or social listening platforms Background in comms planning or audience strategy Logistics Hours: 40 hours per week Location: Hybrid (NYC or Culver City) Duration: 6-month contract with strong potential to extend Interview Process: 2 rounds Pay Rate: NYC: $61.16/hour & Culver City: $57.00/hour Compensation for this position will be determined based on several factors, including the scope, complexity, and location of the role; market labor costs; the candidate’s skills, education, training, credentials, and experience; and other employment conditions. Full-time consultants are eligible for benefits, including medical, dental, vision, and 401(k) contributions, along with any PTO, sick leave, or other benefits required by applicable state or local laws where you reside or work. #J-18808-Ljbffr