
Digital Marketing Manager
Phigora, New York, NY, United States
In the world of luxury horology, time is the ultimate currency. At Phigora, we don’t just sell watches; we curate legacies. From our state-of-the-art service center, Watch Central, to our boutique in Great Neck, we’ve spent over a decade redefining the "unmatched ownership experience." We are looking for a Digital Marketing Manager who is a rare hybrid: a data-driven performance engineer and a creative storyteller who understands that a luxury brand is built on trust, precision, and an invitation to a world of excellence.
The Mission: Why This Role Matters
Reporting directly to our leadership team, you are the navigator of our digital growth. You won’t just be "running ads"; you will be the guardian of Phigora’s luxury positioning across the global digital landscape. Your mission is to bridge the gap between our high-touch showroom experience and a worldwide digital audience, ensuring that every click, every email, and every social interaction feels like a private consultation with a horological expert. You are here to turn demand into a digital powerhouse, scaling our brand while maintaining the "quiet luxury" aesthetic that our collectors demand.
The Experience: Your Life at Phigora
Your day begins by checking the pulse of our global performance. You aren't just looking at clicks; you are analyzing the journey of a collector in London or a first-time buyer in Los Angeles. You’ll spend your time optimizing high-stakes campaigns across Meta and Google, ensuring that our Patek Philippe and Rolex collections reach the eyes of those who truly appreciate them. You are a master of the "creative test," constantly evolving our visuals and messaging to find the perfect balance between high-ticket conversion and brand prestige.
You are the owner of our digital ecosystem. One hour, you are collaborating with creative partners to direct a cinematic product drop; the next, you are deep in our CRM, architecting automated email and SMS flows that nurture a client from their first inquiry to their tenth acquisition. You understand that in the luxury world, the "abandoned cart" flow isn't a reminder—it's a refined follow-up to a high-value conversation.
Impact and Innovation
Performance Architect: You will own Phigora’s paid media strategy, scaling budgets and optimizing ROAS to meet aggressive revenue goals without ever compromising our "white-glove" reputation.
Conversion Visionary: The website is your showroom. You will work with our e-commerce and development teams to ensure the UX is as flawless as a Swiss movement, implementing CRO best practices that make purchasing a $50,000 timepiece feel seamless and secure.
Narrative Driver: You will guide our content strategy across social and web, ensuring that every piece of content reflects our expertise, from our 2-year warranty to the artisan craftsmanship of our Swiss-trained watchmakers.
Data-Driven Strategist: You will be the voice of the data, translating CAC, LTV, and AOV into actionable insights for the leadership team. You don't just report on what happened; you predict what’s next.
Who You Are
A Luxury Native: You understand the nuance of high-ticket marketing. You know that selling a vintage Cartier requires a different "vibe" than a standard commodity.
A Full-Stack Growth Marketer: You are proficient in the technical side—Google Analytics, Meta Ads Manager, and CRM automation—but you never lose sight of the creative soul of the brand.
An Expert Communicator: You can write compelling copy that resonates with elite collectors and collaborate with creative designers to bring a visual vision to life.
An Impact Seeker: You aren't looking for a "maintenance" role. You want to take an established luxury leader and scale it to new heights through digital innovation.
The Phigora Advantage
Joining Phigora means joining a team that values transparency, craftsmanship, and the "X-Factor" of our in-house technical expertise. You will have the resources of a growing luxury brand and the autonomy to build a digital strategy from the ground up. If you are ready to take the reins of a brand where "Time waits for no one," we want to meet you.
Ready to curate the future of luxury? Let's build the next era of Phigora together.
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