Sr Marketing Strategist WFH

Overview Introduction Do you have the career opportunities as a Sr Marketing Strategist WFH you want with your current employer? We have an exciting opportunity for you to join HealthTrust Workforce Solutions which is part of the nation's leading provider of healthcare services, HCA Healthcare. Note: Eligibility for benefits may vary by location. Our teams are a committed, caring group of colleagues. If you are dedicated to caring for the well-being of others, this could be your next opportunity. We want your knowledge and expertise! Job Title JOB TITLE – Senior Marketing Strategist General Summary GENERAL SUMMARY OF DUTIES – We are seeking a creative and detail-oriented Senior Marketing Strategist to join our marketing team. The Senior Marketing Strategist will play a crucial role in ensuring the consistent representation of our brand across all marketing channels and touchpoints and facilitating brand initiatives from a broader scale. They will also be instrumental in strategy development and campaign execution. This position requires a passion for branding, digital marketing, reporting, exceptional organizational skills, and the ability to collaborate with cross-functional teams. Supervisor SUPERVISOR – VP of Marketing Supervises – None Responsibilities Brand Management: Assist in developing and maintaining brand guidelines to ensure a cohesive and consistent brand identity. Collaborate with other members of the marketing team to implement brand strategies across various platforms and campaigns. Oversight & Team Collaboration: Serve as team lead and initial source of escalation for in-office counterparts, including Brand Coordinator and Community Outreach Coordinator. Work directly with marketing leadership to plan strategies and confidently engagement with company leadership on initiatives. Content Creation: Contribute to the creation of brand-specific content, including graphics, visuals, social media content and written materials, taking ownership of specific types or pieces of content as designated. Ensure that all content aligns with the established brand guidelines. Market Research: Conduct research on industry trends, competitive analysis, and customer insights to inform brand strategies to ensure our brand is best-in-market. Brand Audits: Monitor and audit brand touchpoints to identify any inconsistencies and areas for improvement. Propose and implement corrective actions in collaboration with other team members as needed. Strategy Development: Collaborate with channel marketing and platforms to design and implement a comprehensive digital marketing plan. Focus on integrated journeys, personalization, A/B testing, lead generation, and customer data to drive business results. Campaign Execution: Partner digital marketers, recruitment teams and sales teams for end-to-end management of integrated digital marketing campaigns. Oversee planning, execution, optimization, and performance analysis to ensure cohesive online and offline interactions. Reporting: Track and report on the effectiveness of branding initiatives and campaigns. Provide insights and recommendations for brand improvement based on data analysis. Collaboration: Collaborate with cross-functional teams, including recruitment and department leaders, IT, project management, external vendor partners, and other members of the marketing department, to ensure brand efforts align with overall marketing strategies and business needs. Communicate brand guidelines and expectations to internal and external stakeholders as needed. Knowledge, Skills & Abilities KNOWLEDGE, SKILLS, & ABILITIES – This position requires the following minimal requirements: Proven experience in marketing, brand management or a similar role Strong understanding of digital marketing and branding principals Proficiency in digital marketing tools (e.g., Adobe Creative Suite, Hubspot, etc.) Proficiency in presentation preparation in Power Point Excellent written and verbal communication skills Highly organized with strong project management abilities Ability to multitask and meet deadlines in a fast-paced environment Creative thinking and problem-solving skills Attention to detail and a commitment to brand consistency Knowledge of healthcare and/or staffing is a plus Education EDUCATION – Bachelor's degree in Marketing, Advertising, Business, or a related field Experience EXPERIENCE – 3 To-4 Years Of Related Experience Required Physical Demands / Working Conditions Exert up to 20lbs of force occasionally, and/or up to 10lbs. frequently and/or constantly. Requires prolonged sitting, some walking, standing, repetitive tasks/motions and stretching. Requires clarity of vision, eye-hand-foot coordination and manual dexterity sufficient to operate a keyboard, photocopier, telephone, and other office equipment. Requires the perceiving the nature of sounds at normal speaking levels with or without correction; ability to receive detailed information through oral communication, and to make the discriminations in sound. Requires normal eyesight to record, prepare and communicate appropriate reports. Requires dexterity to type. Closing / Equal Opportunity We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. #J-18808-Ljbffr