Arena Sales & Marketing Manager - Norwich University

Norwich UniversityJob Posting: Arena Sales & Marketing Manager Founded in 1819, Norwich University is the oldest private military college in the country and the birthplace of the Reserve Officers' Training Corps (ROTC). Today we are a diversified academic institution that offers undergraduate and graduate degrees and professional certificates to adult learners online and to Corps and civilian lifestyle students on campus. Norwich faculty and staff challenge all of our students to push themselves academically, socially, and as leaders. Our graduates build upon their Norwich educations to launch or grow careers and make outsized contributions to their communities, the nation, and the world. Norwich University is located in the beautiful Green Mountains of Vermont, only 20 minutes from the state capital, Montpelier, and three hours from Boston or Montreal. It is a private institution nestled in a rural setting with a campus size of 1,200 acres. Our excellent benefit package includes medical, dental, vision, group life, and disability insurances, flexible‑spending accounts for health and dependent care, a 403(b) retirement plan with employer match, an employee assistance program, paid time off, use of the University pool and fitness center, and tuition scholarships for eligible employees and their family members. Some employees may qualify for the Public Service Loan Forgiveness Program on their Federal Student Aid Direct Loan balance. For more information about our benefits, visit https://norwich.trgportal.com. Job Description Fulfills the mission of Norwich University by overseeing Sales and Marketing for Kreitzberg Arena. Essential Functions Oversees and administers the Sales and Marketing at Kreitzberg Arena; includes building, Zamboni, dasher board, and ice advertising sales. Invoices advertisers and ensures payments are received timely. Oversees event promotions in collaboration with sponsors and athletics. Manages varsity ice hockey ticket operations, including marketing and promotion of hockey tickets, analyzing markets, identifying opportunities, exploring new sales opportunities (season ticket, group sales, corporate sponsorships), working with MCO to develop and maintain an up‑to‑date and appealing hockey ticket website, utilizing social media for promotion, exploring marketing tickets through corporate and community events, planning promotional campaigns (contests or giveaways) to boost brand loyalty, developing content for marketing materials, staying current with industry trends, planning advertising campaigns, managing online and in‑person box‑office ticket sales, managing marketing, promotion and sales of varsity hockey season tickets, sales and effective communications with season ticket holders, executing plan for marketing and promotion of season tickets, exploring strategies for resale of season tickets for those who don't attend games, maintaining and publicizing season ticket waiting list, reconciling ticket sales for each game within the required timeframe, tracking daily, weekly, and monthly sales figures and relevant accountability reports, preparing and monitoring the budget, and preparing financial reports regarding advertising, tickets, and concessions expenses and sales. Communicates effectively with Arena Concession contractors, ensures equipment is fully operational and assists with facilitation of game‑day operations, builds client relationships offering customized ideas with exceptional customer service, solicits sponsorship for men's and women's hockey tournaments, works with sponsors on tickets, conference gifts, tournament awards, works with sponsors, coaches and Athletic Director to plan and execute banquets and/or hospitality events, interfaces frequently with public officials, local agencies, non‑profit organizations, event promoters, and the community, collaborates with the Arena Operations Manager for the arena ice rental schedule, attends all home Norwich Varsity Hockey games, prepares and provides time protocol for varsity hockey games, prepares game‑day PA announcement scripts, hires, trains, and oversees game‑day staff (ticket staff, announcer, music operator, goal judges, scoreboard/clock operator, penalty box officials, and security as needed), executes game‑day events, pays invoices, reconciles credit card transactions, is responsible for all cash management and cash security at arena, makes deposits within required timeframe, maintains positive, effective and ongoing communications with varsity hockey coaches, players and athletic department staff, fosters positive relationships between rink staff and varsity coaches, players, alumni and community members to grow and support Norwich hockey fan base, works with Student Life to increase student interactions and attendance at the arena, oversees seasonal arena staff, and performs all duties in a safe and professional manner. Other Functions Assess the performance of direct reports and provide frequent feedback to optimize their performance. Maintain confidentiality of sensitive or private information. Communicate with employees, students, and others in a respectful and clear manner. Serve on University committees, councils, workgroups, or other designated bodies as assigned. Achieve and maintain proficiency in, and utilize computers, telephones, and other job‑related equipment, including related systems and software. Speak, read, and write in English. Communicate by telephone, email, letter, in person, or other means or devices as needed. Perform other tasks as assigned by supervisor. Requirements Bachelor's degree. A combination of coursework and or work experience may substitute degree. Arena sales and marketing experience preferred, or equivalent sales and customer service background. Proficiency in MS Office (Word, Excel, SharePoint, Teams, and Outlook). Able to sit, squat, reach, push, pull, and manipulate related equipment; lift 50 pounds. Work evening and weekend hours. Travel as needed. Environmental Conditions Indoor work at a computer workstation and in an ice hockey arena. Moderate to high level of exposure to noise, dust, fumes, vibrations, and temperature changes. Additional Information Norwich University is an Equal Opportunity Employer and is committed to providing a positive education and work environment that recognizes and respects the dignity of all students, faculty and staff. Reasonable accommodations will be made for the known disability of an otherwise qualified applicant. Please contact the Office of Human Resources at nuhr@norwich.edu for assistance. All candidates must be legally authorized to work in the United States without requiring immigration sponsorship, including but not limited to non‑immigrant visas such as H1B, STEM, or F1, now or in the future. A post‑offer, pre‑employment background check will be required of the successful candidate. Application Instructions Please provide a cover letter, resume, 3 references, and Norwich application. #J-18808-Ljbffr