Growth Marketing Manager

The Role
We're hiring a Paid Media Specialist to be a hands‑on, execution‑first operator and a true right‑hand partner to the Director of Growth Marketing. This role is for someone who:

Loves being in the platforms

Is highly analytical and data‑oriented

Is excited to help scale budgets, creative testing, and reporting across growth channels

Thinks about paid media in the context of the entire business, not just one dashboard

You’ll be deeply involved in paid search, paid social, video, and creator‑led advertising, with room to grow across channels and responsibility as we scale.

What You'll Do
Paid Media Execution & Optimization

Support: build, launch, and optimize campaigns across:

Paid Search (Google) and YouTube

Programmatic & CTV (where applicable)

Meta, TikTok

And more

Execute day‑to‑day optimizations: budgets, pacing, bids, audiences, and creative testing

Execute structured creative tests across formats, creators, and platforms

Support scaling decisions through in‑platform analysis and experimentation

Analytics, Reporting & Measurement

Pull and analyze performance reports across channels

Conduct cohort analyses and funnel analysis using platform data + Shopify

Analyze halo effects and cross‑channel impact

Partner on attribution thinking (platform metrics vs blended performance)

Translate data into clear insights and recommendations

Creator‑Led Advertising & Partnerships

Support execution and reporting for creator‑led advertising

Help manage performance tracking as creator content flows into:

TikTok

YouTube

Meta

Analyze creator performance across channels and formats

Help surface insights on what content, creators, and narratives scale best

Workflow & Automation

Use AI and automation tools to improve workflows (reporting, analysis, creative iteration, research)

Help streamline processes for testing, reporting, and insights

Constantly look for ways to move faster without sacrificing rigor

Requirements
What You Bring

2‑4 years of hands‑on paid media experience across paid search and paid social platforms

Experience working directly inside paid platforms (not just overseeing)Strong analytical mindset — comfortable with data, cohorts, and performance analysis

Familiarity with Shopify and e‑commerce performance metrics

Understanding of how channels interact and drive incremental growth

Interest in creator‑led advertising and performance storytelling

Comfort moving fast, testing often, and owning results

What We're Looking For

You are driven by a high‑growth environment

You want to be hands‑on keyboard

You enjoy pulling data, analyzing performance, and finding insights

You're excited to be a right‑hand partner, not just execute tasks

You're curious, proactive, and growth‑minded

You care about outcomes, not vanity metrics

Nice to Have

Experience scaling budgets across multiple paid channels

Exposure to MMM, incrementality testing, or blended reporting

Experience working with creators or UGC‑style content

Strong comfort using AI tools to improve efficiency

Background in paid search and/or programmatic / CTV

Benefits

Competitive compensation including salary and equity

Fully‑paid health, dental, and vision insurance

Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO

Why You'll Love Working Here
At Create Wellness, we’re building a category‑defining wellness brand that helps people feel their best every day. You’ll join a small, high‑output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it.

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